Where to outsource product pages contents?
-
We have been told to write good unique content for every products but we just don't have the skill nor the time. (english is not my first-language)
Can anyone suggest where to find a good product content writer?
-
Another suggestion is to post your request on craigslist. Interview the potential candidates and negotiate the project fee. Most of the freelancers are pretty flexible on price as they need work.
-
You get what you pay for. We use folks from the US and also have editorial oversight. This is no difference than if you had someone in house - you have to work with them.
P
-
Wow, that is almost exactly how I started my SEO career! (the only difference being it was about 8,000 product descriptions)
-
We've used freelancers from both oDesk and eLance and have been disappointed with the results. Outsourcing content creation to those in other countries (with the possible exception of certain expats) may be inexpensive ($2-$5 for a 200-300 product description) but the results tend to be thin and with awkward syntax—obviously not written by someone with a native grasp of American or UK idiom.
On the other hand, those domestic writers—if they're any good—tend to want a minimum of $25 for a well-written and researched article or product description. There are also the considerations that 1) eLance and oDesk freelancers tend to charge by the hour or by the job, which can be problematical if you'd rather pay by the piece.
Here's how we handled the situation: We needed around 600 unique product descriptions for our Magento site. On my recommendation, we hired a very recent journalism school graduate at just over minimum wage (with a timely review) and provided enough research material to begin writing the things we needed. We taught this person the very basics of SEO (keyword placement, density, etc.) and—under close supervision—set the new hire to work. After roughly 2 weeks, the content was sufficient for posting after going through a thorough optimization process (employing whatever new Panda change MOZ.com had brought to our attention that week)
And after that review period, we gave our new employee a nice increase and we had an in-house content writer (Across all channels)—saving us a ton of money—who is learning SEO as an ongoing part of the education process.
-
Check out websites like oDesk or eLance - or variants of them. You can specify what you are looking for, pay rates etc. We have used to find various writers for different projects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need suggestion to place longer content on products category page
Hi All, I wanted to place longer content on products category page, Currenty I am showing product listing first and then small description at the end of listing.I don't want to add longer content either bottom or top. I want to make two tabs at the top of each category pages like Products | Informtion In Product section (after clicking on it) I want to display all products listing & in Information tab (after clicking on it) 2-3 paragraphs of webpage content but I'm afraid If I will place the content in this way Google won't index content and my purpose of adding webpage content to target long tail keywords won't fulfill. Please suggest me if you have any better idea & let me know what I am going to do would be good or not in SEO perspective. Thanks
Content Development | | Alick3000 -
Are Duplicate Bio's Duplicate Content?
I'm wondering if I need to go through all the various bio's our firm has on all the various legal directory and client review sites to make sure they have unique bio's? I really, really don't want to do that, but if they are going to flagged as duplicate content, I will. I'm hoping sites like "findlaw," "avvo," etc, have some built in rel:cannonical or something that says these bio's aren't to be seen as unique content and therefore conflict with what's on our site. Anybody know? Just to clarify, any of the sties that have asked for unique content/bio/about us, I have complied with that. However, a lot don't specifically state it has to be unique, so I've just copy and pasted from our site in those cases. Thanks, Ruben
Content Development | | KempRugeLawGroup0 -
How to fight against a site always "re-write" your content?
A site is always copying our content then re-write to their site, how to fight against this kind of action? (Many of those copied content can get a rank very closely behind us, which will grab some of our visits ) I tried to find DMCA, but as they have changed some paragraphes, etc, DMCA can't punish them as copying. I think many of you also have met such a problem, how will you handle this situation??
Content Development | | JonnyGreenwood0 -
Guest Blogging - Home Page PR0
I have found a blog in my niche that accepts guest posts. However, the site is quite odd in that the homepage has a PR of 0 and all the other pages have a 2. I just wanted to check if it is still worth posting on this site as it looks suspicious to me. Thanks.
Content Development | | AAttias0 -
Content
Hi, We produce research report on same topic every year (e.g. cost of patrol in different part of the country) and publish them to a new url every time. What is the best way to do it? create new page every year or update the existing research report with modification Considering long term benefits. Thanks
Content Development | | APH0 -
Will our two retail sites get hit with duplicate content?
Our retail site just rolled out a second online store. The URL is new and it is showing some of the same products from the same vendors (probably about 40% of the fist store is in the second store). Down the road, we will remove the products from the first site, however, we are keeping it for now. The products show up on both sites, with the same images, and the same descriptions and almost the same URL query string. Are we going to get hit with any penalties due to duplicate content?
Content Development | | klmarketing0 -
RSS feeds with dup content and titles
Hi, For my Buddypress site I use a tool to create sites with RSS feeds. Each site is for a different feed, but the number of dup tiles and content is running in the thousands. I've been trying to reduce the dups, but have begun to think there is more trouble from such content than benefit. Should I dump the content or ignore the errors flagged by SEOMOZ? Any ideas if thes RSS feed dups are hurting my BuddyPress site? Any suggestions in general about how to eliminate such dupe for a Buddypress Site, eg. the activity log. Larry
Content Development | | tishimself0 -
Duplicate Content Penalty
If our pages are to have roughly 30% of non-original textual content, can we be penalized by Google? Or are we OK as long as this non-original content is relevant to the pages?
Content Development | | Quidsi0