Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic traffic down
My 15 or so clients have all seen a drop in organic traffic by about 20% on GA4 for April. Rankings have not dropped or anything like that - so just wondering if anyone else has had similar?
Reporting & Analytics | | Contentcoms2 -
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Redirecting one domain to another using utm tags
I have two live websites, which have both been live for over 10 years, so we have plenty of backlinks to both...domain1.com & domain2.com. Domain 1 and all urls is being merged into domain2.com. So 301 redirects will be setup for every page of the site....domain1.com/abc-1234/ to > domain2.com/abc-1234/ In Google analytics for domain2.com we want to be able to see which visits we have received as a result of a redirect from domain1.com. It is possible to see these visits that come in via organic, referrals and social etc, as those will come to us with the referral as domain1.com. However, with direct traffic, i.e. if someone types domain1.com into their search bar, these visits will be assigned as direct and we are not able to tell in GA if those users have typed in domain2.com, or domain1.com to get to our webpage. There are some suggestions in forums of adding utm_source tracking to all redirects (and add canonicals to those urls pointing to the non utm_source version), but my concern is that Google is going to have to go through one extra step to reach the page on the redirected domain. So without the utm source code Google will follow this route
Reporting & Analytics | | Sayers
domain1.com/123/ to domain2.com/123/ With the utm source code Google will follow this route
domain.com/123/ to domain2.com/123/?utm_source... then see's canonical, so moves to domain2.com/123/ So essentially I am giving Google one extra step to follow before it gets to the equivalent page on the new site. Is this an issue, and/or are there any other ways to track this redirection without adding extra parameters to the url?0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I have this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0 -
Time on page: What happens when I open many tabs?
Hello everyone, I was studying Analytics, and checked that the time on page is calculated by the diference of the time you entered the page and when you click to go to another one. But how the time is calculated when I open several links using new tabs in different moments? Does Google counts the last tab? Just a guess... Thanks!
Reporting & Analytics | | seomasterbrasil0