Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Unsolved Wild fluctuations in ranking, any thoughts on why or what to do about it?
-
We have a keyword which is important to us and used to have rock steady rankings for over a decade. Over the past 9 months or so it has been fluctuating all over the place. Jumping up or down 20 places or so overnight.
Any thoughts on this behaviour and what we should be doing to stabilise the ranking?
-
Some times It happens, Because time to time google update various algorithm so that ranking will fluctuations.
-
Fluctuating keyword rankings can happen due to several factors. We've all been there at some point. As mentioned here, the recent Google algorithm update might have affected your keyword's ranking. Does your website have fresh, high-quality content? Regularly update your pages and add new relevant content. Check and improve your site's technical SEO, including page speed and mobile-friendliness. Build quality backlinks from reputable sites. Analyze your competitors to see what they're doing differently. Monitor these factors and implement the changes where needed; that should help stabilize your rankings.
-
I think i quickly answered this, but to provide a more detailed answer, after the Google Helpful Content update, businesses really seen massive changes in where they ranked on Google.
So, we had updates, in the past, Google Penguin, etc, targeting link spam. This update was different,
The Google helpful content update looked at how useful, how much does the written work, meet the standards set out in Google E-EAT.
So, our best advice would be, contact an SEO company, for some advice, which pages/ blog posts are weak, need improving, make gradual improvements, improve the whole websites content marketing, over time rankings should improved.
However, word of advice, do consult with an expert SEO consultant on this, as if the improvements are not done right, rankings can drop further. so hire the best SEO company, and get good advice, as rankings can drop, as well as move up.
-
It could be because of a Google algorithm update, so our advice would be wait for “ranking flux” to settle, then see what changes need to be made.
-
Wild fluctuations in search engine rankings can be a perplexing challenge for website owners and SEO practitioners. These fluctuations can stem from a variety of factors, including algorithmic updates, changes in competitor strategies, technical issues, and content quality. To address this issue, it's crucial to monitor your website's performance regularly and stay informed about industry trends and search engine algorithm changes. Implementing strong SEO practices, such as optimizing content with relevant keywords, improving website speed and user experience, and building a strong backlink profile, can help stabilize rankings over time. Additionally, leveraging tools like InShot Video Editor to create high-quality and engaging video content can enhance user engagement and contribute positively to SEO efforts. By focusing on a comprehensive SEO strategy and adapting to evolving trends, website owners can mitigate the impact of ranking fluctuations and maintain a strong online presence.
-
[https://moz.com/community/q/topic/71696/big-ranking-fluctuations/2?_=1715781547609](link url)
Related and also unsolved.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Can I influence the Google Selected Canonical
Our company recently rebranded and launched a new website. The website was developed by an overseas team and they created the test site on their subdomain. The only problem is that Google crawled and indexed their site and ours. I noticed Google indexed their sub domain ahead of our domain and based on Search Console it has deemed our content as the duplicate of theirs and the Google selected theirs as the canonical.
Community | | Spaziohouston
The website in question is https://www.spaziointerni.us
What would be the best course of action to get our content ranked and selected instead of being marked as the duplicate?
Not sure if I have to modify the content to make it more unique or have them submit a removal in their search console.
Our indexed pages continue to go down due to this issue.
Any help is greatly appreciated.1 -
Unsolved Persistent Issue with Keyword Research Tool
I keep getting the following error "Getting ranking keywords failed. Please retry your search or refresh this page. " when using this tool. It has been ongoing for a while and is getting really frustrating. Any ideas?
Moz Tools | | csiproducts1 -
Unsolved Mobile Rankings for me and competitors disappear in Moz but still ranking.
Hi, I'm trying to create an SEO report for my client however their mobile rankings have completely disappeared for Google Mobile rankings. Competitors rankings have disappeared as well. Could this be a Moz configuration issue?
Moz Pro | | baddjuju0 -
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
Angular website and ranking
Hi guys Unfortunately I have to optimize the angular website, but I don't know how google see my website. Seo quacke (seo extension) doesn't get data from this website: https://cafegardesh.com and sitemap generation tools just crawl 1 page of this website. why? How find that google really crawl and index angular website?
Reporting & Analytics | | denakalami0 -
Title Tag Capitalization Impact on SERP Rankings and Click Through Rates
My company made a branding decision to use lowercase for all of our title tags. This, of course, means that our titles on SERPs are all lower case. Overwhelmingly, it seems that websites use title case. This makes me wonder if we're shooting ourselves in the foot. Does using lower case titles negatively impact our rankings and/or click through rates? Is there any data out there suggesting that title case has a better click through rate than lower case? Thanks for reading!
Reporting & Analytics | | Solid_Gold0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Lost rankings after disavowing links
About two months ago, I received an unnatural inbound links message from Google. Then I disavowed 58 (the worst ones) and now I can see that right after the date I submitted my disavow file I'm losing rankings. What would you suggest? I don't really want to revoke my disavow file because it has totally bad links. I have this idea to build 58 links from high quality sites (instead of the 58 I disavowed). Do you think it'll work faster (if at all) or I just need to remove my disavow file?
Reporting & Analytics | | VinceWicks0