Best practice for heading structures on Ecommerce homepages
-
I have been doing some research into the heading structures of some of the top selling online stores in the UK. One thing that has come to my attention is that many of them do not have H1 elements on their homepage. I am presuming that because they are targeting their own brand on the homepage that they feel no need to have a H1??
Examples are:
http://chainreactioncycles.com/
http://www.jdsports.co.uk/home
Some of them even use the logo as a H1 such as http://www.missguided.co.uk/
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
Look forward to hearing your thoughts!
-
EGOL has it right. Should not need any targeted SEO to rank for your brand on the home page. But, for that reason, you should work on getting your home page to rank for non-branded terms in addition. I would include those in the title tag and an H1 tag on the page (I don't think it matters any more if it is H1, or H2, or H3, by the way, but some heading tag).
Put the major non-banded keyword to the far left of the title tag and the heading. Brand name at the end.
Also, the heading tag and the title tag do not need to be identical, so you can use different variants of the non-branded keyword in the title tag and heading.
-
We have a rule at our office...... "Do not assume that your competitor knows what he is doing."
Why? Bet on yourself. Bet on yourself.
Your competitor probably doesn't know what he is doing... and you probably can't figure out what he is trying to do.
Map your own course. Make your own decisions. Don't let competitors who are probably noobs jerk your plan around.
=================================================
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
I think that it is a waste. If you are not ranking for your own brand you have big problems. Use the H1 for what you are attacking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Asking to be inculded after post has gone live. Bit of a no no? Or common practice?
Hi guys. Just looking for a bit of advice on this one. I don't have a huge amount of experience in the outreach area so advice from you guys would be appreciated. Question is in the title really... If we see posts go live that are incredibly relevant to our products, should we engage in any outreach to ask to be included? Or is this just bad practice/ anyoning for the journo/ blogger? Isaac.
Branding | | isaac6630 -
Should your homepage target your most important keyword?
I was looking at the title tags/keywords of the top ranking sites for my most important keyword phrase, and I noticed all the pages that were beating us were homepages. Our homepage is not optimized at all. It's very generic, because 1, my boss wanted it that way, (but she's not married to it) and 2, I built out landing pages for all our keywords. For the really, really competitive keywords, I can't get my landing pages high enough. My homepage however, according to OSE, is on par with the other sites, especially the page. I included the screenshots of it, just in case, my analysis was way off. But, those are the top 4 sites and I'm on page 3. Here's my questions: Should I optimize my homepage for the keyword phrase, if it's our most important one? If I do that, what should I do with the landing pages? Lastly, if you look at the screenshots, is my analysis correct that we aren't woefully behind all four of these people (we're kempruge.com)? I know I'm asking on a lot on this one, but it's a pretty big decision for us. I could really use the help making sure it's the right one. Your time is much appreciated, Ruben voVxURN fwoVUBE aKWJQ4E
Branding | | KempRugeLawGroup0 -
Best Place for Reviews in 2014
Honest, genuine & unedited customer reviews are something that I'm going to focus on for multiple companies that I work for in 2014. My question is where is the best place to push my customers to leave reviews for the company? On the company's website? Google+? Google Local? Bing? Yahoo? Yelp? Facebook? Obviously the answer is all of the above, but if you had to rank the top 3 places to get reviews that would help the company's SEO rankings & online visibility, what would your top 3 be?
Branding | | ajwyse0 -
Best way to structure a new company blog with multiple existing individual country sites?
Hi, we have a client who have multiple business websites .co.nz, .com.au, .co.uk, .com which all have unique content intending to rank in each country. These sites are on a CMS that has a blog function capability. Should we set up the blog on one of these country sites then link to other sites when appropriate? OR Is it best to set up a new blog on something like Wordpress (or what?) that takes all blog posts from all countries and then links out to the relevant sites when appropriate. So the new blog becomes the content hub and creates its own Google power to then pass when appropriate to the various country sites? Any suggestions welcome especially from people who are currently doing either of these methods, and have experienced the results both positive and negative of the different approaches. NB: there will be about 20 staff creating a blog post on a topic relevant to them per month each once blog is live.
Branding | | OnlineAssetPartners0 -
Press Release Best Practices - should I add the PR to my site?
I wanted to know the best practice for SEO when it comes to press releases. If I publish a press release through a site like PRWeb or PRNewswire, can I also add the same press release to my site in the "news" section or will that create duplicate content issues? Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I don't necessarily want to take people away from my site, but I'm not sure if putting the whole release in both places makes sense. Thanks!
Branding | | pbhatt0 -
Best image size for FB Timeline updates?
Does anyone know the best size for images that are uploaded to FB timeline? For instance if I make a meme, the worlds seem to always get cut off when they show up on people's timelines, or view them for their phone. Any thoughts on this? At first I thought square worked best (and looks like it does if you visit the actual page) but for people viewing on their phones or their own timeline (maybe?) it looks like they are seeing a 4:3 image. Is the image size that people see not universal? Thanks!
Branding | | NoahsDad0 -
Law Practice SEO with Multiple Lawyers
I am working with a friend of mine who is a lawyer. He has one partner and a couple of other lawyers at the firm. The attorneys each have their own Twitter, Facebook, Linkedin ,Youtube and other social media accounts. I am trying to create one brand, which is the name of the law firm. Question 1: It would make sense to me to create all social media accounts under the law firm name. Would you agree on this? I'm worried that users wouldn't use the company facebook page if they are used to communicating to the attorney through their personal accounts. Maybe I should put the social media links for the firm on the home page only and then put the individual social media links next to the attorney profile page? Question 2: The firm has been posting Youtube videos but under one of the attorney's names. I have 16 new videos they want posted and they asked me if they should be posted to a new company name channel (yet to be created) or post them under one of the attorneys accounts? I think that most attorneys might look out for themselves ahead of the Firm. If they ever change jobs, they don't have a built up social profile if everything is listed under the firm name. Maybe the way to go would be to help optimize both the attorneys personal profiles and then the firm? Thoughts?
Branding | | Czubmeister0 -
What are the best/ your favourite brand pages?
I've got a meeting today where we are looking to come up with some ideas to redesign our brand pages which are currently a bit rubbish www.schuh.co.uk/brands/converse Does anyone have some great pages that I could look to for inspiration? Idealy i'd like to get not only get SEO benefit, but also be able to use them for PPC landing pages as well as the page giving some good info on the brands we are selling. It would be great to get video on the page but this always serves to either push the product further down or get lost at the bottom. Any ideas or examples would be much appreciated!
Branding | | wp20130