Best practice for heading structures on Ecommerce homepages
-
I have been doing some research into the heading structures of some of the top selling online stores in the UK. One thing that has come to my attention is that many of them do not have H1 elements on their homepage. I am presuming that because they are targeting their own brand on the homepage that they feel no need to have a H1??
Examples are:
http://chainreactioncycles.com/
http://www.jdsports.co.uk/home
Some of them even use the logo as a H1 such as http://www.missguided.co.uk/
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
Look forward to hearing your thoughts!
-
EGOL has it right. Should not need any targeted SEO to rank for your brand on the home page. But, for that reason, you should work on getting your home page to rank for non-branded terms in addition. I would include those in the title tag and an H1 tag on the page (I don't think it matters any more if it is H1, or H2, or H3, by the way, but some heading tag).
Put the major non-banded keyword to the far left of the title tag and the heading. Brand name at the end.
Also, the heading tag and the title tag do not need to be identical, so you can use different variants of the non-branded keyword in the title tag and heading.
-
We have a rule at our office...... "Do not assume that your competitor knows what he is doing."
Why? Bet on yourself. Bet on yourself.
Your competitor probably doesn't know what he is doing... and you probably can't figure out what he is trying to do.
Map your own course. Make your own decisions. Don't let competitors who are probably noobs jerk your plan around.
=================================================
Does anyone think that using the logo as a H1 would have any negative effect from a search engine perspective?
I think that it is a waste. If you are not ranking for your own brand you have big problems. Use the H1 for what you are attacking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Configurable vs a lot of articles
Hey Moz Community! We have a eCommerce Store with a ton of articles/products. And we have a lot of Brands/Manufactures for Flavors with different tastes. As example we have a Brand Called "Copy cat" with 60 different flavors, and their product names are "copy cat xyz flavor". Currently we have for each flavor a single product created, so i guess we have a lot of duplicated keywords [copy cat] flavorname [flavor] + generell manufacturer content in the product descriptions. While thinking about it, i thought about to merge all those articles to configurable articles. So we have 1 Copy Cat article with some kind of a dropdown selection for the different flavor. Does anyone have experience with this? How will the User Experience change? (we are using elastic search, it's including the variations of products - so the search wouldnt be affected)
Branding | | MJClassy0 -
When products are discontinued- best way to handle pinned or googled images
What do you lose by deleting a product and it's images from an e-commerce site? We have many product images with pinterest pins and shares or that show up on google images searches. Our site is an active American craft gallery with jewelry, art and handmade gifts from about 300 different artists. Most products are made in small quantities others are 1 of a kind. So we often have products selling out. Most items are organized by artist. Are there good practices to follow that will best keep our social media presence and links? I'd also like to stop buying extra space for all those images on my server Thanks so much Stephen
Branding | | stephenfishman0 -
Ecommerce & Outreach
Hey, Does anyone have any advice on how to approach outreach for an ecommerce site? We're in the process of doing user guides, for niche products. I wondered if this was a good angle to approach relevant communities/sites. Or is this too time consuming for little value at the end? Is it PR outreach we should look to focus on? Thank you 🙂
Branding | | BeckyKey0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Ecommerce specialized portals subdomains or different domains
Hi, I am trying to decide between two different options that can affect branding and seo, I would like to hear opinions about the different options I have. Suppose that I want to open an ecommerce site for sports goods, but I want to have an specialized store for running goods. My example company name is MAZ and the country I am targetting is UK, for my general sports store I will use mazsports.co.uk, the question I have is what should I do for my "running" specialized store, every store will have a diffferent design, its own blog, its own items and its own link build campaigns. These are really different sites, but the ecommerce platform will be the same, the shopping cart could be shared and the same people working on the same warehouse will send the shipments. With this example data I see two options: Use different domains, for example for the running one, mazrunning.co.uk, using maz like the shared brand part on the domain and use a site like maz.co.uk listing the different specializations. Use subdomains for the different specializations, running.mazsports.co.uk. We will work hard to position every site, we will manage every store in its own google webmaster and analytics site, after the two initial sites (one general and one specialization) we will create a few more, maybe 5 or 6 specialized sites. In my sector people search for the specific specializations more than in general so I would not like that Google sees the running.mazsports.co.uk of the example like part of the ecommerce store mazsports.co.uk, I would like that if someone is searching for running material the site that will be shown to them is the specialized one. What should i do in this case? Thanks!
Branding | | tcruces0 -
Slow loading Homepage - loads twice (Pingdom)
Thanks for looking. Site is: www.vintageheirloom.com My homepage seems slower than the rest of my pages, & erratic load times, 2 -6 secs. It looks like it loads twice when run through Pingdom tools (http://tools.pingdom.com)? On the results page I can see the html script object at the top http://www.vintageheirloom.com/ and then reappears at the bottom again. Load time 1st is approx 761 ms then 1.35 seconds. I've looked for images that might be loading the site, I saw this as a reason, but I can't see this being the problem. I've seen mention of looking in my .htaccess file if that is the cause. I've removed chunks of code to see any changes but couldn't spot any, still loads html script for www.vintageheirloom.com twice. Thanks Kevin .htaccess file details: <code>RewriteOptions inherit # 1.To use URL Alias you need to be running apache with mod_rewrite enabled. # 2\. In your opencart directory rename htaccess.txt to .htaccess. # For any support issues please visit: http://www.opencart.com Options +FollowSymlinks # Prevent Directoy listing Options -Indexes # Prevent Direct Access to files <filesmatch "\.(tpl|ini|log|ds_store)"="">Order deny,allow Deny from all</filesmatch> # Prevent Direct Access to files <filesmatch "fbcindex"="">Order deny,allow Deny from all</filesmatch> # Use PHP 5.3 AddType application/x-httpd-php53 .php # SEO URL Settings RewriteEngine On # If your opencart installation does not run on the main web folder make sure you folder it does run in ie. / becomes /shop/ RewriteBase / RewriteRule ^sitemap.xml$ index.php?route=feed/google_sitemap [L] RewriteRule ^googlebase.xml$ index.php?route=feed/google_base [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteCond %{REQUEST_URI} !.*\.(ico|gif|jpg|jpeg|png|js|css) RewriteRule ^([^?]*) index.php?_route_=$1 [L,QSA] ### Additional Settings that may need to be enabled for some servers ### Uncomment the commands by removing the # sign in front of it. ### If you get an "Internal Server Error 500" after enabling any of the following settings, restore the # as this means your host doesn't allow that. # 1\. If your cart only allows you to add one item at a time, it is possible register_globals is on. This may work to disable it: # php_flag register_globals off # 2\. If your cart has magic quotes enabled, This may work to disable it: # php_flag magic_quotes_gpc Off # 3\. Set max upload file size. Most hosts will limit this and not allow it to be overridden but you can try # php_value upload_max_filesize 999M # 4\. set max post size. uncomment this line if you have a lot of product options or are getting errors where forms are not saving all fields # php_value post_max_size 999M # 5\. set max time script can take. uncomment this line if you have a lot of product options or are getting errors where forms are not saving all fields # php_value max_execution_time 200 # 6\. set max time for input to be recieved. Uncomment this line if you have a lot of product options or are getting errors where forms are not saving all fields # php_value max_input_time 200 ## INCREASE PAGE SPEED HTACCESS MODIFICATION ## <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> AddOutputFilterByType DEFLATE text/html text/plain text/xml text/css text/javascript application/x-javascript BrowserMatch ^Mozilla/4 gzip-only-text/html BrowserMatch ^Mozilla/4\.0[678] no-gzip BrowserMatch \bMSIE !no-gzip !gzip-only-text/html <ifmodule mod_headers.c="">Header append Vary User-Agent</ifmodule> ## END INCREASE PAGE SPEED HTACCESS MODIFICATION ## ## DIVERT NON WWW TO WWW http://www.seomoz.org/q/is-there-an-easier-way-from-the-server-to-prevent-duplicate-page-content ## <ifmodule mod_rewrite.c="">RewriteEngine on RewriteCond %{HTTP_HOST} !^www\. [NC] RewriteRule ^ http://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301]</ifmodule> ## END DIVERT NON WWW TO WWW http://www.seomoz.org/q/is-there-an-easier-way-from-the-server-to-prevent-duplicate-page-content ## # BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteRule ^index\.php$ - [L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L]</ifmodule> # END WordPress RewriteCond %{HTTP_HOST} ^.*$ RewriteRule ^authentic\-preowned\-designer\-handbags$ "http\:\/\/www\.vintageheirloom\.com\/authentic\-second\-hand\-designer\-bags" [R=301,L]</code>
Branding | | well-its-1-louder0 -
Social Network or Blog? Which is best to start for business purposes?
I am a Realtor and was wondering which is better to start for Lead generation? A social network for local professionals or a blog?
Branding | | bronxpad0 -
What are the best ways to improve/trigger "Brand Signals"?
Google considers some companies "brands" or stronger "brands" than other sites. What are the best ways to show Google you are an actual brand, not a fly by night eCom?
Branding | | zachc_coffeeforless.com0