Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. Does Google's algorithm work the same in every country?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does Google's algorithm work the same in every country?

    International SEO
    4
    4
    2192
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • david.smith.segarra
      david.smith.segarra last edited by

      I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries?

      I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for.

      The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..

      1 Reply Last reply Reply Quote 0
      • Martijn_Scheijbeler
        Martijn_Scheijbeler last edited by

        Cool question, the answer is already given and is NO. Google is rolling out the bigger algorithmic updates per region or per country. For example the first version(s) of the Panda update were only released for the regions speaking English. After that they deployed it to several european countries to see what the influence was there. In the end after a couple of months they deployed it worldwide.

        I couldn't find it that fast but I thought there was also a video from Matt Cutts explaining that some elements of the algorithm only work for specific countries.

        1 Reply Last reply Reply Quote 1
        • gazzerman1
          gazzerman1 last edited by

          Also Google will test out new algorithms and then roll them out country by country.

          1 Reply Last reply Reply Quote 0
          • vmialik
            vmialik last edited by

            No it does not, and here is one glimpse as to why:

            "Google does indeed sometimes launch algorithms just for the English language but when possible, Google does try to launch them globally."

            More info: http://searchengineland.com/googles-matt-cutts-we-fight-search-spam-in-40-localized-countries-internationalize-our-spam-algorithms-168785

            Hope this helps

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Atalig2

              How to Localise per Region (Europe, America, APAC, EMEI) and not per country as best SEO practise?

              Hi SEO expertises! I am currently working with a client that initially have an English website targeting UK users but want to expand their market into four new regions (Europe, America, APAC and EMEI) keeping English as a main language. I would like to request your help here as I told the client ISO location and hreflang it will be just possible per language and they must need to localise each English region with local keywords, however I would like to double check if it will be any way (Sitemap, Hreflang) we can tell Google we are targeting per region and not per country? Thanks a lot!

              International SEO | | Atalig2
              0
            • mattdinbrooklyn

              Country and Language Specific URL Paths

              Wanted to ask everyone a questions: So our company is going to be doing a website that is going to be full of videos. The url path will be country.domain.com/language/slug/content-id. We redirect the user when they go to the different country. So if you're in spain on a train to france your URL will change from es.domain.com/es/slug/content-id to fr.domain.com/es/slug/content-id. Each country can listen to each video in all languages. My question is with hreflang tags and canonicals. Aside from targeting users in a certain country via Google Search Console, how do I eliminate duplication and tell Google which I'd like to show up via which country. In spain I would like es.domain.com/es/slug/content-id to show in Google and would have hreflang tags on each of the es.domain pages but what about fr.domain.com/es/slug/content-id since it would show the same content? I can't canonical to one of them since I need them to show in their respective country. How do I show the difference in language and country without showing duplication?

              International SEO | | mattdinbrooklyn
              0
            • muzzmoz

              How to avoid duplication across multiple country domains

              Here's the scenario: I have a client currently running one Shopify site (AU) They want to launch three more country domains (US, UK and EU) They want each to be a standalone site, primarily so the customers can purchase in their local currency, which is not possible from a single Shopify site The inventory is all from the same source The product desscriptions will all be the same as well Question: How do we avoid content duplication (ie. how will canonical tags work in this scenario)?

              International SEO | | muzzmoz
              0
            • SimonByrneIFS

              Can you target the same site with multiple country HREFlang entries?

              Hi, I have a question regarding the country targeting aspect of HREFLANG. Can the same site be targeted with multiple country HREFlang entries? Example: A global company has an English South African site (geotargeted in webmaster tools to South Africa), with a hreflang entry targeted to "en-za", to signify English language and South Africa as the country. Could you add entries to the same site to target other English speaking South African countries? Entries would look something like this: (cd = Congo, a completely random example) etc... Since you can only geo-target a site to one country in WMT would this be a viable option? Thanks in advance for any help! Vince

              International SEO | | SimonByrneIFS
              0
            • bjs2010

              E-Commerce - Country Domains versus 1 Domain?

              Hi, Just wanted to get some feedback and opinions re the idea of segmenting our ecommerce site languages under various domains, like .jp for japanese, .it for italian etc... I do understand the geolocation benefits that this could bring us, but on the flipside, it would mean that we would need to grow our domain authority, link buiding per country domain, which is quite a bit of work. Has anyone ever considered or implemented this and any thoughts? Thanks!

              International SEO | | bjs2010
              0
            • Monologix

              URL Structure - Homepage, Country and State Pages

              Hello, I am creating a website (or websites if best format) that will have state-specific boating license courses for every state in the US, Canada and Australia. I would like the content to be available on the website in English, French and Spanish. I want to be the global leader in providing boat test courses. For the (1) homepage, (2) country pages, and (3) state pages, what is best SEO format I should use for:
              (a) URL structure
              (b) "href lang" code
              (c) rel canonical code
              (d) will meta content with non-English pages need to also be in the non-English language of that page? Also, what server company do you recommend I host my website with? I am a non-programmer and learning SEO, so any and all help will be greatly appreciated! Thank you very much in advance!!!

              International SEO | | Monologix
              0
            • mongillo

              International (foreign language) URL's best practices

              I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs).  For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture  vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?).  Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.

              International SEO | | mongillo
              0
            • H-FARM

              IP Redirection vs. cloaking: no clear directives from Google

              Hi there, Here is our situation:we need to force an IP Redirection for our US users to www.domain.com and at the same time we have different country-specific subfolders with thei own language such as www.domain.com/fr. Our fear is that by forcing an IP redirection for US IP, we will prevent googlebot (which has an US IP) from crawling our country-specific subfolders. I didn't find any clear directives from Google representatives on that matter. In this video  Matt Cutts says it's always better to show Googlebot the same content as your users http://www.youtube.com/watch?v=GFf1gwr6HJw&noredirect=1, but on the other hand in that other video he says "Google basically crawls from one IP address range worldwide because (they) have one index worldwide. (They) don't build different indices, one for each country". This seems a contradiction to me... Thank you for your help !! Matteo

              International SEO | | H-FARM
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.