E-commerce worldwide sub domains or folders
-
Hi Guys,
We currently only sell to the UK so its pretty easy to manage our seo etc.
However we are building a new site on Trespass.com and will be using magento enterprise. We will be serving the UK, US and the rest of the world.
Does anyone here have experience with this? Is it best to have sub domains ie. UK.trespass.com, US.trespass.com?
Or folders Trespass.com/uk Trespass.com/de Trespass.com/US
Thanks guys
-
Definetely go for subfolders, you can then target all you linkbuilding activities to different parts of the domains, and this will eventually help the complete domain. We work already with subfolders for the last 15 years and also with the hreflang, works fine.
-
i think its folders. Need to make a decision today so folders it is. I know theres pros and cons to folders,sub domains and even seperate tlds.
Only in the UK I bet haha next year will be worldwide
Cheers
-
If that's the case, then yes I would also go with folders as they are my preferred way to do it.
I've had a couple of Trespass jackets in my time!
-
I did mention that but essentially that would make link building to thousands of sites if we were targeting every country in europe etc.
Having subfolders would help to build authority on one domain as opposed to across mutliple domains.
Multiple tlds for each country isnt anoption as its expensive and time consuming. With folders I believe is the 2nd best option and using certain modules, rel="alternate" hreflang="x" would work well
Thanks for your reply
-
Hi Tresspass,
Before thinking about using subfolders and sub domains you should think about using the county top level domains (TLDs) you already have, as country specific TLDs are (generally) a much favored way to Geo target websites.
Trespass.com for US
Trespass.co.uk for UK
However this could become a stumbling block if you wanted one that isn't available. such http://www.trespass.de/
Here is a great post on International and Multilingual sites and here is another one The Ultimate Guide to Multilingual and Multiregional SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should client sub domains appear in Google or not?
I have a client who has created a number of login pages for their clients (eg. clientA.domain.com, clientB.domain.com). They are all password protected. Just wondering if this has any impact on SEO, good or bad?
Intermediate & Advanced SEO | | muzzmoz1 -
Google treats pages from main website and sub folder/sub directory differently?
Hi all, We have a sub directory like website.com/help/. This is a differently hosted and served content. So I wonder how Google treats pages from this sub directory. Will the same priority will be given for these pages compared to main website pages? Will there be any ranking difference when same page is from main website or sub directory. I mean like below page. Page from main website: www.website.com/page1/ Page from sub-directory: www.website.com/help/page1/ So which page will have more importance in search results?
Intermediate & Advanced SEO | | vtmoz0 -
Domain Name Migation + HTTPS?
One of our clients is considering migrating their domain name _and _changing protocol (http to https), as well as changing hosting providers, at the same time. Is it fine to make the changes at the same time, or would you recommend 'phasing' the migration?
Intermediate & Advanced SEO | | ThreeShips1 -
Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder. Here are our questions: 1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain? 2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube? 3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content? We appreciate any feedback.
Intermediate & Advanced SEO | | RosemaryB0 -
What is the best practice for URLs for E-commerce products in multiple categories?
Hello all! I have always worked successfully with SEO on E-commerce sites, however we are currently revamping an older site for a client and so I thought I'd turn to the community to ask what the best practices that you guys are experiencing for url structures at the moment. Obviously we do not wish to create duplicate content and so the big question is, what would you guys do for the very best structure for URLs on an E-commerce site that has products in multiple categories? Let's imagine we are selling toy cars. I have a sports car for sale, so naturally it can go in the sports cars category and it could also go in to the convertibles category too. What is the best way you have found recently that works and increases rankings, but does not create duplicate content? Thanks in advance! 🙂 Kind Regards, JDM
Intermediate & Advanced SEO | | Hatfish0 -
Huge e-commerce site migration - what to do with product pages?
My very large e-commerce client is about to undergo a site migration in which every product page URL will be changing. I am already planning my 301 redirect process for the top ~1,000 pages on the site (categories, products, and more) but this will not account for the more than 1,000 products on the site. The client specified that they don't want to implement much more than 1,000 redirects so as to avoid impacting site performance. What is the best way to handle these pages without causing hundreds of 404 errors on site migration day? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
New Domain Vs. Existing Domain
Hello, A potential client of mine has been blacklisted because of bad SEO process basically they have over 1,500 toxic links on their site. They have penalised to such an extent that they are now on page 12 for most of their keywords and not ranking well on brand terms either. They are keen to on to a new domain entirely and ditch their current domain when we design their new site. I wanted to get people's opinion on whether this is the best course of action or should we try to salvage the current domain? Many thanks, Mat
Intermediate & Advanced SEO | | Barques-Design0 -
Moving categories to new domain
Hello Mozzers , I'm trying to find best possible solution for this situation. So there is a website (e-commerce) and since it's grew up too much we are looking to move several categories on different domain. The reason for this is that we introduce completely different product group (example: we have products that are related to watches and everything related to watch industry but now we introduce leather products: wallets, bags etc). Do you think it is worth it to move new categories to new domain in order to better target this product group? In case of positive answer which is the best way to do it - 301 redirect or leave the products on this site and build a new site with slightly different product description and names? Regards, Nenad
Intermediate & Advanced SEO | | Uniline0