Enable Demographics and Interests reports using analytics.js

[eminent]

Hi,

I may be going mad, but i can't find the code to activate demographics and interest reports if you are using the new analytics code. I can only find the code adjust for the old code.

Any one know where to find this?

Thanks

Paul

[eminent]

Hi David

Thanks for your response, much appreciated.

My query was does tag manager replace all other code or does it go in as well?

I'll explain more.

I have this code from analytics put in the site:

[DaveSottimano]

Hi Paul,

Okay, maybe we can take this one step at a time. Have you substituted your ga.js code for the new doubleclick.js?

There's one line in the Javascript that looks like this: ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';

Okay, so if that's all done, head to your GA account.

1. Select the profile you wish you enable demographics reports, and click on Admin (top right)
2. In the middle column, click profile settings
3. Enable demographics reports, and wait a day or two for data to flow in.

I see you might be using Tag manager, if so read this:

"Please note that if you use Google Tag Manager, you should select "Add Display Advertiser Support" in your Google Analytics tag template; and if you are using a 3rd party tag management tool Google Analytics might not be able to validate your code, but you should be able to skip validation and the reports will work." - Source http://online-behavior.com/analytics/demographics

[eminent]

After doing more research, it appears 'Tag Manager' replaces adwords and analytics code old or new.

Can anyone comfirm this is the correct way to go about this, as it doesn't seem obvious from the google documentation.
i.e. why do google promotoe a new analytics code rather than push people towards tag manager is it does everything?