Blog Bounce Rate & Placement in Site Navigation
-
Hello,
I'm attempting to perform an SEO review of the blog on www.aplossoftware.com. Aplos Software sells financial software and the blog is intended to bring in new visitors to the site with the goal of eventually converting some of them to customers. Here's my questions:
1. On aplossoftware.com site navigation, the blog (http://www.aplossoftware.com/blog/) is currently linked to in the footer in the lower-right under 'Resources'. Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
2. The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
3. Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Thanks!
-
Do you suggest we keep the site navigation link to the blog in its current location or move it some place else in the footer or in the header?
If they are proud of this blog and want people to read it then it should have a link that is slappin' the visitors' face.
The bounce rate for the blog is over 81%. What is a reasonable goal for a bounce rate for a blog on a business website? What are some tactics to improve the bounce rate?
The best way to reduce the bounce rate is to give the visitor something juicy to click.
If you want people to read a second article then featuring the best posts that your visitors will want to see, in a way that visually stands out and mentally speaks to the visitor.
I would get rid of the wordcloud and change the category names to something more meaningful. For example: "Church"... I would make it "Church Accounting"..... "Payroll" would be "NonProfit Payroll". In the content manager I would change the visible title tag for this to "Church Accounting Software" and "NonProfit Payroll Accounting and Software".... Right now your title tags are simply "church" and "payroll". Add more detail to compete for better traffic.
The blog also need some visual appeal. I would change that tiny gray font to something larger, blue and clickable - put more space between the lines to make them more readable.
Do you suggest including a call to action to sign up for a free trial on the blog home page and/or individual posts?
Yes. And, a sign-up for people who want to receive an email message when a new blog post is published.
Do these guys get lots of questions about the software? If they do then "tips" might be good subject matter for the blog.
My response here is not an answer to your question. It is a starting point for a possible brain storming session with the client.
-
I suggest, on all of those issues, doing some A/B testing, like with visual website optimizer or similar.
Also, you may want to look at your in-page analytics in G/A to learn more about what folks are engaging with and then experiment from there.
Since there are infinite variations, getting some data through testing would be the way to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To avoid the duplicate content issue I have created new urls for that specific site I am posting to and redirecting that url to the original on my site. Is this the right way to do it?
I am trying to avoid the duplicate content issue by creating new urls and redirecting them to the original url. Is this the proper way of going about it?
On-Page Optimization | | yagobi210 -
Linking to External Site In Nav Bar
Hi, we are a celebrity site but also own a separate sports site with its own URL. We have a link to that site in our Nav bar. Are we being penalized by having that link? thanks
On-Page Optimization | | Uinterview0 -
Do https sites rank as well as http sites?
2 Questions: Question 1 - We currently have our entire site running on https (the http pages 301-redirect to the https versions). Assuming that the https pages load as quickly as the http versions, is it a problem that the entire site is https? The only official answer I've been able to find is this 2011 video where Matt Cutts basically says "I don't know" - http://www.youtube.com/watch?v=xeFo4ytOk8M Question 2 - Is there any problem with having half our site running on https only (with the http pages redirected), and the other half (our blog) running on http only (with all https blog pages redirected to the http versions)? Thanks in advance for any input! Justin
On-Page Optimization | | JustinClark0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
The Best Way to Market a Blog Post?
So . . . I've written a beautiful blog (or video or podcast or whatever . . . just take my word for it that it will be nominated for an Oscar, Webby, or Pulitzer very soon). What's the best way to get the word out about it? Let me rephrase that. I know I should tweet, post on Facebook, social networks etc cetera. My real question is, should I link to the home page (which is where my blog is located . . . it would show up there) or should I link to the specific page of the full blog post? Seems to me, linking to the blog post directly gives me a better chance at tracking the success of the article in generating interest and traffic, but I was assuming linking to the home page helped pump up the importance of my overall site? I still consider myself an SEO Noob so be sure to speak slowly and not use big words. Consider drawing pictures.
On-Page Optimization | | damon12120 -
Developer comments in code & SEO
A client of mine has provided an SEO report that states:- "The inclusion of comments by developers in the coe is common practice..... ....its is not positive to leave large blocks of code in the site as makes crawling difficult to crawl" Im thinking that this has no SEO import at all, any one come across this? Thanks z z1eEy
On-Page Optimization | | zabba0 -
How bad is a negative MOZ rating
I have a wp site that has a negative rank, how bad is this? and is links the only way to convert this to a positive? If its relevant the site is http://rnblog.co.uk Results following websitegrader tool. Website Grade 70 Moz Rank -1 Indexed Pages 255 Traffic Rank 10,932,429 Blog Grade Not Graded Linking Domains 2
On-Page Optimization | | robanewman0 -
Should press releases be posted on my site before released to wire?
Should I wait until my press release has been syndicated to post to my press page. If I post it to my press page first, will it cause a duplication problem?
On-Page Optimization | | BradBorst0