Giving a final nudge to lead the serps

[ciznerguy]

hi
might be a weird one to ask.

working on an ecommerce site, using all new inbound marketing best practices the site positioned on many keywords on the second page of results. the site started to generate income. Assuming budget is not an issue here, do you have any suggestions on how to give it the final push.

any ideas will be considered.

[Christy-Correll]

Hi Guy,

You've received a couple of great responses here from experienced SEOs. Did they answer your question? Please give us an update, thanks!

Christy

[EGOL]

Giving a final nudge to lead the serps

Final nudge to lead the SERPs?

I guess we have been doing the final nudge for at least ten years.

Two people, all day, every day, working hard on new content.  Two people make it rain and one person takes care of business... and a couple part time people and some contract help also doing content or taking care of technical details.

That is enough effort to get one site ranked in moderate to heavy competition and a couple more held in the SERPs in light to moderate competition.  It's really hard to "lead the SERPs" when certain powerful websites are above you.  There are plenty of places where I look and decide that we are outgunned, will always be outgunned, but I can still get a ton of traffic on the long tail.

You competitors could be noobs or they could be smart, strong and hungry.  WHO they are will decide what you will need for this "final nudge".   Our final nudge or perhaps better "daily nudge" is to throw content at it as fast and as hard as you can, making sure that your content is better than what anybody else has produced.  Even with that there will be places where you just don't have the resources to compete.

SEO is a battle of resources.

[crackingmedia]

Hi Guy

Whilst you have said you are using all new inbound marketing practices, it's a difficult question to answer with limited knowledge of the details of what you are doing for an eCommerce site you have not said what it sells. You may be doing some of the inbound things well but others not so well.

You've heard it before I am sure, but high quality unique content is very important - even for an eCommerce site, Does the site have a blog? Have you written articles about how to best use the products the site is selling, or how to look after them, or what people are saying about them, or the story behind how the products are created?

In terms of the sites ranking above yours, take a look at what they are doing, Can your site do it better than them?

And what about the site's brand identity? Are there ways you can grow the brand's fan base or a community of followers around the products you are selling.

Depending on the sector your site is supplying to, some or none of the above may apply, but primarily it is important to get inside the head of you customers, understand what questions are they may be asking and shape what you do on the site for them and not for the search engines.

I hope that helps,
Peter