Good references/studies on mark up?
-
I'm looking to do some study in impact across the board on structured data and would like to know if anyone has any good studies on CTR, possibly rankings and overall performance.
Any awesome links would be helpful
-
Came across this last night too. http://searchengineland.com/from-microdata-schema-to-rich-snippets-markup-for-the-advanced-seo-162902
It talks about microdata schema and rich snippets.
-
Thanks for the additional content. I'm working on a study to give a very solid strong case for improving structured data on one of our sites. With semantic search being more prominent than ever, I think its extremely important for every site to have mark up whether or Google chooses to show this.
Social media functions and other future applications could very well use this data to classify content of a page(see ogp.me). Perhaps even bucketing links via structured data and using it to gauge relativity of linking pages etc.
-
Search Engine Land did a write up a few years ago about a 30% increase in CTR for results with structured data. http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830
Here's an actual Case Study by Jason Jersey of SEOVoom on Structured data on CTR and Rankings in general http://seovoom.com/central/structured-data/
Matt Cutts covered your question in Webmaster Help http://youtu.be/OolDzztYwtQ
My personal thoughts:
I think anything you can do to help the search engines know what your site is about and how it is structured will ultimately lead to more traffic. Matt's explanation is pretty good in that it the structured data may help you show up in certain places that you normally wouldn't show up because you didn't have it before. NewsArticle Schema is a good example of that. But don't let these sway you either way. I use it as much as possible. I also recommend using data highlighter in Google WMT if you haven't done so. It helps Google even more.
There was a post by Barry Schwartz over at Search Engine Roundtable about Google reducing Rich Snippets by 15% or so. Matt Cutts basically said that it would remove snippets for low quality sites. I personally think they are getting ready to ramp up testing for AgentRank and giving snippets to "authority" authors (just a hunch/guess as I predicted in 2011, after their patent update, that AgentRank (aka AuthorRank) would roll out in 2015. http://www.vzpro.com/2012-seo-prediction/)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it a good practice to reduce number of redirections (301) after a period of time?
Is it good to use disavow tool and get rid of old URLs i.e. links for pages and posts which we have deleted from our website and added 301 on them?
On-Page Optimization | | Ravi_Rana0 -
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
Best schema option for condos / condominiums?
Hey guys, I'm doing a review on some schema on some of our sites. Most of them are generic using LocalBusiness. There are a few more specific schemas I could use, but not sure what would be the most relevant. Wondering if any of you have a suggestion or ideas? https://schema.org/Residence https://schema.org/LodgingBusiness https://schema.org/ApartmentComplex or I could just stick with LocalBusiness. I'm leaning towards LodgingBusiness or ApartmentComplex.... but when I think of LodgingBusiness I think of something temporary / vacation type deal like hotels. Apartments... kind of self explanatory, a condominium isn't exactly an apartment but perhaps it is more comparable to an apartment than a hotel, motel or inn. What are you thoughts on this? Also, which "format" is better to use RDFa, microdata, or JSON-LD. Does it matter?
On-Page Optimization | | donnieath0 -
URL, Breadcrumb/Site Hierarchy Display, User (and Bot) Expectations
TL;DR: Do parts of URLs that are used throughout the web quite consistently have any influence on robots (or users)? Are there any studies? What would you use for pages that are something between a tag-page and a wiki-like article? Long version: On a site with a lot of content, I decided to go for tags to present articles on that topic together. My first thought was to simply list those under the URL /tag/{Tag_Name}. Short. Simple. Grabs the core meaning - on this page you'll find stuff about the tag. But: those tag-pages will be more than just lists of the tagged pages (let's say they are articles on various topics and products with certain attributes and the same tag can apply to a product and an article). The tag pages themselves will often talk a lot about the use of said tag - extensively, without blabbering. It is aimed at being a landing page and hub for the tag/keyword. Having this in mind, I pondered using /wiki/. It does fit in some respects, but it really is not a wiki. /info/, /lexicon/, /knowledge/ and other ideas came to mind but the more I thought the weirder I did find most ideas. What I am now wondering: Do these parts of URLs (/tag/, or /product/, or /wiki/) that are not really keywords in most cases have any influence on search engines? They are used quite consistently across the web and therefore could be used as signals. I suspect, though, that they might have more influence on shaping user expectation. (If I see /wiki/ in an URL or site hierarchy display (breadcrumb), I expect ... well, a wiki-style page; if I see /tag/ I expect a collection of stuff with that tag.) What would you chose if it is not quite a tag, nor quite a wiki but something in-between? Or do you think it does not matter at all? (Breadcrumbs will be used and google has used them for display in just about all SERPs.) Are there perchance any studies concerning these parts of URLS? Regards Nico
On-Page Optimization | | netzkern_AG0 -
Index / Monthly Click Number
Hi,
On-Page Optimization | | HypermediaSystems
This is a general question, so sorry in advance if inappropriate. Once I was told, in large scale EC / Forum Site,
the following number should be around 1,
and if it is below 1, it is a good sign ... Google Indexed Page Number / Monthly ( 30days ) Click Number I was told this is just a general idea, and real world situation varies, then
if you don't have any standard, this could be a start. (not dogmatic rules, just reference) Does this sounds about right? or do you have any other formula? I was tasked to do the site wide SEO, and diagnose the general state of SEO-wellness/fitness..
and right now, the number is 1.5, so I am about to report we can do more to get more SERP presence or something... If you guys point me relevant blog article / Q&A forum, I would really appreciate. Thanks!0 -
*** Please HELP *** A/B tests and optimisation implications
Hi Mozzers, We've been A-B testing landing pages, and have had some success. The changes we've been making have been quite radical in some instances - for example we tested this page: https://www.turnkeymortgages.co.uk/todays-mortgage-deals/ against this one: https://www.turnkeymortgages.co.uk/mortgage-quote/ (Today's best deals won, but we've decided to keep the quote page as it does work for some channels). The decision was made to try and optimise Today's best deals for 'best mortgage deals today' rather than 'mortgage quote' because it offers so much more than simply a quote. The quote page is optimised for 'mortgage quote', though it doesn't rank particularly well (I'm not overly concerned by this as even though you'd think that when people are looking for a quote that they would fill in the form, they don't - people are strange!) As a result of the change above we changed all links that originally went to the quote page to go to Today's best deals instead. As we go through the process of optimising for best conversion will it be damaging if we don't change the url as well. As I can see lots of iterations and lots of work whenever we make changes to the pages (going through the entire site to change the links). I am worried though that we'll end up with hundreds of landing pages and changing links all over the site - do you think we should keep the URLs the same from now on, unless the content changes as radically as it did in the instance I've highlighted above? Thanks, Amelia
On-Page Optimization | | CommT0 -
Bullet points good or bad for seo?
Hi Everyone, After a body of unique content of say 50 words, will Google then penalise you for adding bullet points which will then be duplicated across all those products (say 100 products)? http://www.polesandblinds.com/acacia-teal-roller-blind/? Look forward to your comments, good or bad, Thanks Jonathan
On-Page Optimization | | JonnytheB0 -
Duplicate page content & title for www.mydomain.com and www.mydomain.com/index.php?
Hi, First post so please be gentle! My Crawl Diagnostics Summary is showing an error relating to duplicate page content and duplicate page title for www.mydomain.com and www.mydomain.com/index.php which are, in my view, the same thing/page? Could anyone shed any light please? Thanks Carl
On-Page Optimization | | Carl2870