How Do Queries And Impressions Relate?
-
For one of our keywords, i have 2,500 impressions this past month, but there were only 1,300 queries according to Google's keyword planner. How can I have more impressions than queries? If anything, I thought it would be the other way around. If someone could flush this out for me, I'd be incredibly grateful.
Thanks,
Ruben
-
As AutoBoof said, they're estimations from Google, not hard numbers. Ian from Portent did an interesting study with the numbers from GWT, where he laid out a pretty good case that GWT estimates are useless for your keywords.
-
I'm getting the impressions from Google Webmaster Tools, and (most likely) we'd only have local searches. Granted, there is a Tampa, Kansas, but other than that, "Tampa Car Accident Attorney" shouldn't really be popping up anywhere else.
-
Where are you getting your impression number? I know the Google keyword information is not to be trusted since the not provided issue.
A few things that could affect the numbers:
Both the Impression number in Google analytics and the average monthly search volumes from the keyword planner are estimates.
The volume numbers in the keyword planner tool are local only, so it does not include international searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clicks, impressions, CTR, & position decreased after adding meta descriptions
A website that I was working on did not have meta descriptions, had poorly optimized meta titles, and URL structure. I created optimized descriptions and titles for each page. I also updated the URL structure of select pages and created 301 redirects. Since I did this I noticed that my clicks, impressions, CTR, and position all decreased on Google Search Console (I just setup Search Console so I only have 1-week of data). Traffic on Google Analytics is about the same. Is this normal?
Reporting & Analytics | | rx3000 -
Query on Product List Position After doing filters
Hi All, I have implemented enhance ecommerce with tag manager now I am implementing Product List Position so I have query that if visitor do filter or do sorting via highest or lowest price at that time do we have to show List position too? If yes then how and if No then why?
Reporting & Analytics | | Arnold3
Thanks!Mitesh0 -
How does CTR relate to SERPS Position?
I'd always though that CTR would increase with SERPS position but my data doesn't really seem to show that. I used google analytics/acquisition/SEO/Queries and looked at the top 1800 queries. Then I filtered those with a CTR of 0 and for branded keywords. The result was as shown - a big glob with no real pattern other than a long tail of keywords with a 100% CTR Does this tell me anything useful or am I just wasting my time? Its probably worth stating that only 12 of my keywords had over 1000 impressions and none over 10,000 (all in top 10 though) - but thats a function of my industry sector gJgSNGL.png
Reporting & Analytics | | Zippy-Bungle1 -
Has anyone seen their GWT Search Queries data resolve?
My GWT data seems to be have resolved through 9/28, but still looking low for the week starting 9/29 through present.
Reporting & Analytics | | EmpireToday0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
Do misspelled brand queries count as branded keywords?
Are misspelled brand queries considered branded keywords? I'm trying to segment branded traffic and wasn't sure what to include.
Reporting & Analytics | | IMM0 -
Get search query information for wildcard subdomains
For various reasons, I have a couple of domains with a couple of hundred subdomains on each. I would love to track how many search impressions they get each day as an overall site in webmaster tools. I have this information for my normal domains and it's a great way to track progress up the rankings (in addition to hits). Anyone know if it's possible to add wildcard subdomains to webmaster tools or any work around? I have tried *.domain.com but it's not accepting it. Thanks
Reporting & Analytics | | Grumpy_Carl0 -
Google.co.uk (The Web or Pages From UK) Query?
Hi, Google.co.uk is ambiguous at best, it is geo targeted for the UK, however, by default all results incorporate "The Web" meaning outside the UK. If a user wishes to filter to "Pages From UK" then they have to click that specifically. Now my clients regularly ask me whether the traffic they are getting is from Google.co.uk (The Web) or Google.co.uk (Pages from UK) In analytics it combines these two as single source = Google.co.uk without any further breakdown, is there a way to figure this out. If I can split the figures then I can run necessary additional comparisons etc. Regards Ausaf
Reporting & Analytics | | conversiontactics0