What if your content is getting social shares but no links?
-
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
-
I agree with Aaron here. Both elements are important. If there were quite a few more social shares then it would be easier to ignore the lack of links.
Do a test for a couple months - rather than posting weekly, post every other week and make the content more substantial - longer form text, lots of good formatting like h2/h3s, bullets, photos, etc. Target a higher value term. Also consider running a small Facebook ad ($15-25) or Twitter/LinkedIn featuring that post, and targeting it towards the exact type of demographics you want to see it.
I think you'll get a lot better return from this type of approach.
-
I my experience a had two pages with same competitive keyword and: one http://www.propdental.es/blog/odontologia/ortodoncia-estetica/ had just google+1 and no other social shares and the other http://www.propdental.es/ortodoncia-estetica/ lots of facebook ant twitter shares but no +1. No external links. Actually I had them actualized and more shared so it is different now.
The one just with google +1 was in front page and the other did not appear. So i think with social shares can be enough if you have a good domain authority.
I mean i think with good content and social shares could be enough to reach good audience to your website especially if that social share is on google plus
-
It really depends on what your strategy is here, but I would strongly look into revamping the kind of content that you are publishing and focus on something that your audience is really looking for.
While the social shares are nice, the links are important. And I am not saying there is no value in the social shares, but with those kind of numbers, I think there is more you can do to possibly improve on the content, and make it slighly more targeted to what people are looking for.
I would even go as far as to say, that the links are not the only reason you should be writing. It should be more around thought leadership, attracting a bigger more committed and passionate audience.
Content for the sake of content is not a good practice. It makes it thin, and then you have bigger problems
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cornerstone Content?
Yoast keeps pestering me about Cornerstone Content. Is it really a ranking factor? Ryan
Content Development | | drdougweiss0 -
Tracking Down Rogue Spam Links
In Feb, 2015 www.mommyupgrade.com site received the following notification in GWT:
Content Development | | hammia
http://www.mommyupgrade.com/: Suspected hackingFeb 4, 2015
Google has detected that some of your pages may contain hidden text or cloaking, techniques that are outside our Webmaster Guidelines.
Specifically, we detected that your site may have been modified by a third party. Typically, the offending party gains access to an insecure directory that has open permissions. Many times, they will upload files or modify existing ones, which then show up as spam in our index.
Sample URLs:At that time, the site was checked by the host and site owner and any suspicious links removed. We thought the problem was resolved until a MOZ crawl on March 22 which highlighted a number of hack links again. This is the link format: http://www.mommyupgrade.com/?p=online-slots All are related to gambling, casinos and slots. To find the links, we downloaded the MOZ crawl report and found that all the links were referred from this page: http://www.mommyupgrade.com/how-to-make-rainbow-lollipop-cookies/ Searching that post shows no sign of links to the rogue pages. I would really appreciate some advice on how to find the source of these links and delete them from this site once and for all. Also, please explain how it is possible for a post or page to refer to another page without that link showing up in the code? (Is this some black hat technique that I need to know about in order to protect my sites?) Also... at the moment Google Webmaster Tools are not reporting any security issues for this site. Any help appreciated.0 -
Is it possible to aggregate news content?
Currently all of our content is produced internally, but I would like to expirement with aggregating 50% of our content from external publishers. The content wouldn't be full articles, but instead the excepts with a link back to the source. Is there a way to aggregate content without being penalized? We are using wordpress.
Content Development | | ejovi0 -
Outsourcing content creations
I am using odesk for outsourcing content creation, but i am finding it difficult to hire quality contractors. I am trying to use the fix rate is this is the main reason for getting low quality response for my job openings. Does quality contractor on Odesk prefer hourly rate? Is hourly rate is safe for client? Some of the contractors i hired has provided me the plagiarism content. I am keen to use Odesk for outsourcing but really getting nowhere with this. Suggestions and comments are highly appreciated. Thanks you all in advance.
Content Development | | Sajiali0 -
Duplicate content problems, so why does WordPress post onto Tumblr?
Hi Everyone, Basically I know that if you have duplicate content your ranking is effected! This I understand, so why is it that WordPress has the option to post your blog entry straight onto your paired Tumblr account? Surely if this can be done, I can have the same content on the company website but also on WP and Tumblr? Or is there some sort of method to how it works specifically for those 2 websites? Thanks in advance.
Content Development | | MariusFermi0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Quality content distribution service?
I want to distribute my articles without having to go multiple sites to get the job done. What is the best quality and most reputable company to help me distribute my content?
Content Development | | photoseo10 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0