How do I differentiate traffic that is from google adwords vs organic searches?
-
Right now it appears to be showing both in the same category. I want to be able to see whats an organic click vs one from google adwords ads.
-
Glad you got it sorted out, @allb83! Let us know if you have additional Qs.
-
Actually I just linked them. They in fact were not linked.
Thank you for the link to the google page!
-
Thanks for the tips. My accounts are already linked and have been. I just don't know how to separate it out. I guess I need to login to google analytics to do that?
-
You're on the right track, allb83, It's critical to be able to segment your Adwords-generated traffic from the rest of your organic traffic in order to fully understand and adjust the value you're getting from your Adwords spend. To accomplish this, you need to have Adwords automatically tag your ads with tracking parameters, .
By far the easiest way to do this (and to get significant additional advantages) is to link your Adwords account to your Analytics account. This will create the needed tagging automatically, and also provide some additional analytics data back into your Adwords account.
Here's Google's own instructions for how to do this: https://support.google.com/adwords/answer/1704341?hl=en
Once complete (and after waiting about 24 hrs for the new data to propagate) you'll be able to easily segment out your Paid Search data within Analytics. Do note through that this won't be retroactive - it'll only apply to new traffic you receive after the linking process is complete.
Not sure why the other responders are talking about Webmaster Tools as this has nothing to do with what you're trying to accomplish.
Hope that's what you are looking for?
Paul
-
One thing to also remember- Moz displays organic data and not the adwords data in our tools. Since adwords are owned by Google, those metrics will only display in google analytic webmaster tools.
-
Assuming you have google analytics installed you will want to integrate your webmaster tools to your analytics account. From there it is easy to see the difference. There is a Search Engine Optimization link in analytics that will give you the traffic data for organic searches. The same is true for PPC.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does it take, So i can see results of Kewords Ranking search on moz?
Hi, I m the new guy at the Neighborhood Can you help please with the question... how long does it take, So i can see results of Kewords Ranking search on moz? This is the popup note Message: Moz collects and updates campaign data weekly. Not collected means we have not yet updated data for this keyword. TNX
Getting Started | | YarivHPAZ1 -
Getting Started: Multiple Campaigns VS Single Campaign
I'm new to Moz and am trying to determine whether to create multiple campaigns broken out into product categories or a single campaign and label keywords by product category. I figure the majority of the folks in the Moz Community are in agency space, so most probably prefer a single campaign per client. We're an in-house marketing team so we have the ability to track up to 10 campaigns but only need to track a single website. I like the idea of having the different campaigns for different product categories, but I don't want to make things overly complex either. Just because you can do something doesn't necessarily mean you should.
Getting Started | | DFrey1 -
Keyword ranking in google but not in MOZ
Good day, When I type my keyword in google, the website related to this keyword appears on page 1 (7th link from the top). However in Moz report, the keyword position is #13. I don't understand why. Can someone explain the reason? Thank you,
Getting Started | | Wolfpacksweet0 -
I signed up for a free trial yesterday. Today I wanted to analyze some Twitter accounts and got a message that I had reached my daily quota after only two searches! What's going on?
When I first discovered Followerwonk, I searched 15 accounts before reaching my daily quota. Now that I have signed up for a Pro account, how come I can only search two? How come there's any daily limit at all now?
Getting Started | | allpurposeguru0 -
New to using MOZ. Familiar with Google Analytics. With MOZ is there a code snippet to include on my site?
Just taken over web marketing responsibilities at my company. Will be doing some major website upgrades soon. I'm not familiar with MOZ and don't want to overwrite anything. So when setting up MOZ, is there a code snippet that goes anyplace on the site like there is with Google analytics? Thanks.
Getting Started | | NanoLumens0 -
Moz's official stance on Subdomain vs Subfolder - does it need updating?
Hi, I am drawing your attention to Moz's Domain basics here: http://moz.com/learn/seo/domain It reads: "Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link-worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exceptions to this are language-specific websites. (i.e., en.example.com for the English version of the website)." I am wondering if this is still Moz's current recommendation on the subfolders vs subdomains debate, given that the above (sort of) implies that SE's may not combine ranking factors to the domain as a whole if subdomains are used - which (sort of) contradicts Matt Cutts last video on the matter ( http://www.youtube.com/watch?v=_MswMYk05tk ) which implies that this is not the case and there is so little difference that their recommendation is to use whatever is easiest. It would also seem to me that if you were looking through the eyes of Google, it would be silly to treat them differently if there were no difference at all other than subdomain vs subfolder as one of the main reasons a user would use a sud-domain is a technical on for which it would not make sense for Google to treat differently in terms of its algorithm. I notice that in terms of Moz, while most of the site uses subfolders, you do have http://devblog.moz.com/ - and I was wondering if this is due to a technical reason or conscious decision, as it would seem to me that the content within this section is indeed linkworthy (as it has external links pointing to it from external sources), therefore it would seem to not be following the initial advice that is posted in Moz's basics on domains. Therefore I am assuming it is due to a technical reason - or that Moz's adive is out of date with current Moz thinking, and is indeed in line with Matt C in that it doesn't matter. Cheers
Getting Started | | James773 -
Google Analytics data not loading into Moz
I use several analytics apps on my iphone which require you to connect to your GA account. Each one gets immediate access to the GA data. With Moz, I connected to my GA account 3 days ago after many failed attempts due to some bug, but still have no data showing. Is there some reason why Moz would take several days to access the data where iphone apps take seconds? I am now a week into my 30 day free trial, and have spent lots of time trying to get it to work, but have not been able to do much. I'm afraid of how much of the 30 days will be taken up just getting Moz set up and working, rather than actually using and evaluating what it does. Any possibility of re-starting the 30 days from when it's actually working? I don't mind waiting patiently for some bugs to be fixed, just would like to know that I will still get a 30 day trial. Thanks.
Getting Started | | RLodato1 -
Does Moz Analytics need Google Analytics installed?
I have a few websites on my Moz Analytics account but only have data for one of them. All my other accounts keepy saying come back in 24hrs for more data, although there is no data available. Do I need to connect each account with Google Analytics before Moz populates its own analytics?
Getting Started | | david.smith.segarra1