BBB links - worth it?
-
This is a "paid link" so I'm naturally skeptical. But I'm wondering if the SEO value plus the usability of a potential client clicking the BBB link to our site would be worth it.
-
Yeah I noticed the same even for paid customers. At first I thought it was for unpaid customers, as there is a way to setup your profile via someone requesting to set it up, but not get a followed link. However checking paid aka Verified accounts it does not have a follow link, really interesting..
-
I've changed my mind on the answer that I gave above.....
BBB called me yesterday and I decided to give them a chance to convince me of their value rather than hand up on them.
When I asked them what value they will they produce for my business the number one answer was the "SEO benefit" of getting a link from their website. This was over half of the guy's answer and he yapped and yapped about it. So, it seems that the BBB is in the business of selling links, but when I went to BBB website for my region, all of the links to businesses were "nofollow".
-
We have a ton of clients who ask about the BBB. I initially thought it as just for the older clientele but I found myself looking at the BBB for a business I wasn't sure about. It's a last case resort type of scenario and if you are interested in making a purchase and the search engines are to no avail, it provides some alright insight. The problem with the BBB is that the people who frequent it are the customers that are upset. At least you get to see what they are upset about and make a judgement for yourself.
-
Did not know that about Mike. Hmm, ...learn new things every day!
-
So glad this was what you needed, Mike!
-
Thanks, Miriam. This is exactly what I was looking for. Btw our BBB page has PA1 so I'm not sure we're going to get much link juice from that link anyway, unless we build to it like Cyrus suggests.
-
Hi Mike,
Opinions vary on this. Local Search godfather, Mike Blumenthal, refuses to pay the BBB. See:
http://blumenthals.com/blog/2010/10/07/google-better-business-bureau-ratings/
Others point out the authority of the BBB in the world of SMBs:
http://moz.com/ugc/the-best-link-your-clients-may-be-missing-12889
My feeling on this is that, if a client has money to throw around, having the BBB link won't hurt, but I'm not convinced that it really helps a ton, either. Provided your core business NAP (name, address, phone) is correct on the listing, then that is, in my opinion, the main thing.
-
Just a clarification. We have already purchased the BBB Accreditation. We found it was very important to have that logo on our site and the link to BBB so people can view our report. What I was asking about, is should we pursue the link from BBB. They actually charge extra for this link.
-
I agree. I think that the BBB is not a paid link. You are not paying them for a link. You are paying them for a rating and paying to give your customers a recourse to complain about you. Your rating can drop to a D if your customers complain or stay at an A if you treat them well.
-
I believe the link from BBB is worth it if you are a business offering any particular services or products to clients. Other than the value of link, this is a trust signal for customers who are landing or your website and planning to buy.
The BBB logo can help them accelerate their decision making process and most of the time the decision will be in your favor.
The tip here is to think beyond search engine and get the links that have a positive impact on people!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it worth pursing PR and guest posting just for links?
I'm still new to SEO, but I have a decent foundation on it. To me, it seems like guest posting and earning PR on quality sites is good for the coverage, but will those one-off links really make a difference? I'd have to assume that SEOs earn their worth when they build scalable links (i.e. tools that people link to, guides, etc) So, while PR is nice, I feel as if I shouldn't focus my time there, but spending time on building a product such as QuickSprout.com's SEO audit tool, Cappex's college match tool, CNN's budget calculator, Moz's google weather report, etc.
Link Building | | BrandonPindulic1 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Should I try to earn that link?
Hi everyone, I am new to Moz and here is my first question. I have just launched a website that took me a year to develop and I am in search for great links, following Moz advices. However, theory and practice are certainly two different things... Although my site is not about stock exchange markets, it does contain an area related to the subject. My goal is to attract links towards my main topic via that area. I have found that website: zonebourse.com (I am working on the French market)
Link Building | | Emilien
According to the Moz tools, page authority and domain authority are really good. Also, I believe I can do a very link on my side. However, should I contact them ? They have an area in the footer for link building, but it doesn't look to me as "quality work" I have been looking for contextual links, but can't find any My question is should I try to earn that link, considering that according to Moz guidelines, it may not be a quality link, but looking at the harsh reality, for such a "good" partner, it could be it or nothing? It would be great to hear a few opinions from the Moz community. Many thanks !0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
How to beat This with Links?
Hello, So i am trying to beat this website gujratdetectives.com/ with a new website which has no backlinks as of now.
Link Building | | hardik_hrc
Now, I checked in open explorer that this site has many moderate level links. No high authority links but the problem is these links they all have title as the search keyword "detective in Gujarat" so maybe this is why this site rests on the top of this search keyword. So if building authority links into a different domain(Not detective related) with very high PR but WITHOUT title of relevancy. Anchor text would be the keyword but not the title of page. So the question is will those authority sites beat this gujratdetectives.com/ ???0 -
LINK BUILDING - Does it really matter if the link is not relevant?
Hi guys, I have just done a lot of link buillding and I thought I am just going to link build and I am not going to go after RELVANT links. I have property/real esate website and I have been any kind of link builidng and I have noteced some good increases in rankings.. So my questions is; Does it really matter if the link is relvant to property or real estate if I have got ranking increases? Or will it later harm my site?? Thanks Gareth
Link Building | | GAZ091 -
Is it even worth getting a link from PR0-2 , unrelated themed sites?
Is it even worth getting a link from PR0-2 , unrelated themed sites like http://www.area-rug-news.com/ or http://www.denvercohomerentals.com/ to my PR4 health training site that has been around since 2007? Can getting a sitewide blogroll link do more harm than good?
Link Building | | gundogs0 -
Acquiring a link
once I get a list of links from ontolo or the link acquisition assitant here on seomoz what is the next step? do i email that site? what do i actually do to get acquire the link? thank you for answering this! I am new to link building and so new that I dont actually know the steps and need help from someone. thank you VIjay
Link Building | | vijayvasu0