Giveaways for increasing inbound traffic, brand relevance and organic results
-
I wanted to know if giveaways are considered viable way to increase inbound traffic and organic results.
I am running giveaways with increased traffic but no effect on organic rewsults.
does anyone have something to share on this.
-
Hi Guy, I remember seeing you at SEOChat a while back.
If you have figured out how to fulfill the giveaway with no problem then it sounds like a great thing.
I don't see anything about giveaways that suggest that they are anything less than white hat.
Almost everybody loves freebies.. So, I would go for it.
-
hello Egol
first amazing to e-meet you again, I see you all over for years.
I am running giveaways for few ecommerce site, I have no limit to the amount of giveaways I can run, and it is very easy to fulfill.
I see increased inbound traffic and many social signs are generated, I wonder if it is considered a good an "white" practice. It seems to generate much interest.
-
I am running giveaways with increased traffic but no effect on organic rewsults.
Depends what your giveaway is.
If you are giving away free downloadable files or free access to a tool or anything that does not cost you continued time and expense then it might work. For example the free tool access or free file downloads might result in people typing your domain into google as a querry, it might generate links and likes for your site... and if these digital giveaways are not causing people to call you on the phone for questions and assistance then I would keep offering them. I have some giveaways of this type on my sites and I think that they might be helpful in the SERPs because people are asking for my site in google search by name and people link to the giveaway stuff. I also earn ad and affiliate income from the giveaway pages.
But... if you are giving away physical product like baseball caps, t-shirts, etc that have to be mailed that is very different. These are going to be a constant spend of money, a constant stream of emails and phone calls from people who are wah wah wah... I didn't get one, mine did't fit, can you mail one to my brother? his address is Crater 10 on Mars? Can you send one for all of the kids in my class... there are 425 of us?
These giveaways might bring people to your site but most of them don't give a damn about your site - they just want the giveaway.
-
Hi Guy
Giveaways are definitely a good thing to encourage inbound traffic and help to raise the profile of your brand, but that does not necessarily correlate to a higher rank in organic SERPs.
Pages in search results are delivered on the basis that the page is relevant to the search query, but where a page ranks in SERPs - if relevant to a query - is also dependent upon the competition for that query and a lot of other metrics.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
Client Doesn't Know Google+ Brand Page Manager Login - How to Recover
Hello - I'm working with a client who has a complete Google+ Brand profile setup for their business, but cannot locate the google+ login associated with the management duties of that page. Is there a way to track down or at least to see who the page owner is and their associated email address?
Social Media | | WebTalent0 -
How do big brands manage Instagram?
I'm trying to find a guide or how to for using instagram for social media marketing. While there are many guides and articles out there talking about strategy I haven't found any that talk about the 'nuts and bolts' of how companies and brands use it. For instance, I manage social media for a $2B corporation, Instagram appears to only really work as a mobile app. My company's social media policies prohibit me from creating an official corporate account on my personal phone, and there do not appear to be any practical desktop or cloud based solutions to using Instagram. So how do big brands like Frito Lay and Starbucks manage these accounts on a day to day level?
Social Media | | edu-SEO0 -
Increasing Unbranded Organic Traffic
What do people think is the best way to increase unbranded organic traffic specifically? We have worked on on-page optimisation / keywords / some social media, but there has been no noticeable increase over the last 6 months. Do you think increasing unbranded traffic is an objective worth pursuing?
Social Media | | RG_SEO0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Google+ and Google Search Plus Your World. Are the results served actually the best results?
I recently started a discussion on Google+ and thought I would get some feedback from the SEO community. https://plus.google.com/106060287111641282262/posts/Hpak5R6uY47 This article suggests that Google Search Plus Your World does not improve search quality for users. When a search is performed, I can imagine that results would be skewed to Google+ content and +1s from people in your circles. Doesn't this mean that if you only follow not-so-influential people who share and +1 not so quality stuff that your new "world" results are just going to be low quality? Doesn't this mean that SEO and traditional linking methods are dying? This would mean that the bigger chains will have more advantage just like what happened after Panda. How does the small business compete with this? Any insight would be of super appreciation.
Social Media | | itrogers0 -
Google + Rules on Running Product Giveaways
I read in the Google+ Guidelines that running a contest, sweepstakes or other forms of contest is against the rules for Google+ However I have seen a few contests going such as share this with your friends to get entered to win. How is Google enforcing this rule? My company runs product giveaways each month on Facebook but I did not know if I would get banned for posting a link to it or building content around it on the Brand Page. I figured I would ask before I get in trouble. Thx
Social Media | | Ben-HPB0 -
Help with Brands Facebook page
Hi Guys I desperately need help on this one.......I have taken over the management of a Brand's facebook page and have some concerns as to how it was setup. The account was opened by an individual that has a personal account but they did not open the brands page from their personal account...instead they used a slightly different email address and opened a new page business account. I am not able to comment on any comments on this account and i am assuming it was as a result that there is no "profile" (not sure). Should i go ahead and create the profile with the details of someone at the brand? or how should i proceed to rectify this......am i not able to comment as a result of not having a profile?? help! UpDate: The comment issue has been resolved and it seemed to be browser / firewall related...never happened before...very strange
Social Media | | nomad-2023230