Need SEO Advice for different languages and How to optimize the page
-
Hello.
Currently we have an ecommerce site that sells shoes online in France. The site is in English.
Say the keyword is shoes and our page is example.com/shoes
it;s perfectly fine to optimize that page for keyword of "shoes". Now, what about french keyword of shoes "chaussures" ? How do i optimize it?
Should i create a different page or just edit the same page with keyword of "chaussures" in title tag etc? What is the best way to go about doing this?
Thanks
-
If you have an online store dedicated to selling shoes in France, I would focus less on how to optimize and more on getting someone that is fluent in French and native to France. You are going to have to give that person the time to really translate your site from a French person's (someone that lives in France) perspective. All the site content.
Once you have accomplished that and used the correct implementation of HREFLANG and the meta language content tag (for Bing), let it sit for the time being. See how much traffic it garners. Get user input, check internal search patterns. If you aren't already tracking internal site search, please do that. If you don't allow internal site search, add that and track it in analytics.
Only then do you optimize for specific text.
-
Hey,
There are 2 dimensions
1. Translator
You can make French version of all pages by using Translator. You can follow example of this website http://www.worldwidemarkets.com/ This website has done same. Has versions in Espanish, Arabi, English etc.
2. Why French Store is not in French?
I compare monthly searched of 2 keywords through Google Adword Tool "Shoes" 49,000 & "chaussures" 165,000. French word has 3 times more searching level. Have a look: http://screencast.com/t/chZbsPlD
There may be any reason that Store is in English but having French Store inn French make more sense and french words have more searches!
more : http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html
Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang - Is it needed even if the site is only one language
This topic came up in a discussion I had with a fellow SEO colleague, I don't believe it makes sense to have Hreflang if you don't have a second language but according to my friend they mentioned that it is great if your only targeting one country. Any opinions out in the Moz community? It seems like overkill to me
On-Page Optimization | | JonAlonsoCNC0 -
Do you need to include the top menu on every single page of the site in the code?
When using cache: on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com
On-Page Optimization | | Sammyh1 -
Good sources of information for product page SEO from a manufacturers perspective
I'm working with a manufacturer whose product copy is used by many many many retailers online. This copy is typically exactly the same or very similar to their own brand website. We're ok with that as most of the time our brand website is seen as the source of the information. Retailers, however, aren't so ok. Understandably they want unique product description content but we can't supply that for every retailer. So I want to acknowledge that whilst unique product copy is important there are other factors that they should consider such as site usability, the frequency and recency or ratings/reviews, etc. I've skimmed through google and reviewed the message boards and can see a number of posts touching on this topic but I wonder if anyone can recommend good sources or care to share their insights? Thanks in advance
On-Page Optimization | | willheadlondon1 -
How does a collapsed section affect on page SEO?
A client recently asked me whether a tabbed collapsed section of text that is expanded (i.e. revealed) when clicked, is an OK thing to do without negatively effecting SEO. I told him that for starters, he may want to rethink why he would want to hide the text in the first place (this is not an FAQ type scenario). The reason has to do with the aesthetic of the page. Anyway, aesthetic aside, any thoughts on whether a collapsed (hidden from view) negatively affects on-page SEO? Thanks.
On-Page Optimization | | stephanwb
Stephan0 -
On Page Grade Reports - Which to optimize first?
I'm wanting to prioritize my on-page optimization efforts by doing the work that will have the most impact first. Let's say, hypothetically, that this was my on-page report card: Grade A - 60 reports
On-Page Optimization | | justin-brock
Grade B - 20 reports
Grade C - 70 reports
Grade D - 70 reports
Grade F - 300 reports Where is the biggest opportunity for increasing good traffic? Doing more work on Grade A pages to ensure I continue to rank Moving mid-grade pages up to high-grade pages (e.g., raising a B to A, or a C to B) Moving low-grade pages up to mid-grade pages (e.g., raising a D to C, or a F to D)0 -
Category pages - SEO or deindex?
What is the best thing to do with category pages? Should I deindex them or use SEO on them? I use the Thesis theme and the Wordpress SEO plugin. I am just not sure what to do with category pages. Also will they create duplicate content?
On-Page Optimization | | dealblogger0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
On-page Optimization - Is an A grade absolutely necessary?
It is commonly stated that three exact keyword mentions on a page is best practice for SEO. Recently, however, I have noticed a few articles that have hinted against it. matt @highonseo briefly mentioned the subject here: http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me Also, one our clients competitors is ranking above them with only one exact mention of the keyword in the page title with no exact mentions in page copy. I know other factors can make a difference, but this is does raise questions of our on-site strategy. I haven’t found any literature that specifically recommends using one exact match of a keyword, so any opinion would be very useful! Thanks
On-Page Optimization | | PeteW0