Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Disavow links leading to 404
-
Looking at the link profile anchor text of a site i'm working on new links keep popping up in the reports with let's say very distasteful anchor text. These links are obviously spam and link to old forum pages for the site that doesn't exist any more, so the majority seem to trigger the 404 page.
I understand that the 404 page (404 header response) does not flow any link power, or damage, but given the nature and volume of the sites linking to the "domain" would it be a good idea to completely disassociate and disavow these domains?
-
Unfortunately we usually appear to learn more from huge problems than from nice and successful experiences...
That’s the massive profit on sharing; we can profit from others experience!
Cheers
[URL]]([URL=http://imgur.com/yhmjs1P][IMG]http://i.imgur.com/yhmjs1P.jpg[/IMG][/URL])
-
thanks. You've confirmed my thoughts on doing a thorough spring clean.
-
Thanks for the info.
-
Hi Michael / Chris
In this case, unfortunately I have a harsh experience which makes me differ with Chris´s experience; I would definitely go forward with disavowing if you are really interested on making clear for Google that you do not value those links, even if they point to non-existing urls
A couple of years back we had a client (and still have it) with a huge hack that produced thousands of links pointing to pages of our client´s hacked domain. We even suspected of a “black hat” maneuver to make damage to our client´s SEO through this procedure.
We had a hell of a problem letting Google understand that those links where empty and pointed to a 404, even after we deleted all the content and the urls didn´t exist anymore... strange behavior still happened from time to time and until the appearance of disavow tool….unexpectedly Google re indexed those links, even that they pointed already for YEARS to nonexistent 404 urls
I would take the time and disavow if you are really interested on Google not indexing those links.
I hope you can profit from this experience.
Cheers to you both, form sunny southern Spain!
-
Thanks Chris. Yes I agree no harm. To be honest this is in the mix of getting Partial Matches: Unnatural links to your site—impacts links "...so for this incident we are taking targeted action on the unnatural links..."
I don't totally subscribe to Google just removing link flow from the links they refer to and that's that nothing to worry about. So in the back of my mind i'm looking at a complete purge even if not technically applicable.
-
Michael,
Of course their's no harm in disavowing domains you're talking about (and not much time involved with doing it) but technically, those links are pointing to resources that doesn't exist and I've not heard of anyone who says they've been hurt by links pointing to non-existing resources on their domain. In fact, before we had the disavow tool, changing the url of a page with bad back links was a method used to try to avoid penalties.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many links can you have on sitemap.html
we have a lot of pages that we want to create crawlable paths to. How many links are able to be crawled on 1 page for sitemap.html
White Hat / Black Hat SEO | | imjonny0 -
Dealing with links to your domain that the previous owner set up
Hey everyone, I rebranded my company at the end of last year from a name that was fairly unique but sounded like I cleaned headstones instead of building websites. I opted for a name that I liked, it reflected my heritage - however it also seems to be quite common. Anyway, I registered the domain name as it was available as the previous owner's company had been wound up. It's only been in the last week or two where I've managed to have a website on that domain and I've been tracking it's progress through Moz, Google & Bing Webmaster tools. Both the webmaster tools are reporting back that my site triggers 404 errors for some specific links. However, I don't have or have never used those links before. I think the previous owner might have created the links before he went bust. My question is in two parts. The first part is how do I find out what websites are linking to me with these broken URL's, and the second is will these 404'ing links affect my SEO? Thanks!
White Hat / Black Hat SEO | | mickburkesnr0 -
Can the disavow tool INCREASE rankings?
Hi Mozzers, I have a new client who has some bad links in their profile that are spammy and should be disavowed. They rank on the first page for some longer tail keywords. However, we're aiming at shorter, well-known keywords where they aren't ranking. Will the disavow tool, alone, have the ability to increase rankings (assuming on-site / off-site signals are better than competition)? Thanks, Cole
White Hat / Black Hat SEO | | ColeLusby0 -
How does Google determine if a link is paid or not?
We are currently doing some outreach to bloggers to review our products and provide us with backlinks (preferably followed). The bloggers get to keep the products (usually about $30 worth). According to Google's link schemes, this is a no-no. But my question is, how would Google ever know if the blogger was paid or given freebies for their content? This is the "best" article I could find related to the subject: http://searchenginewatch.com/article/2332787/Matt-Cutts-Shares-4-Ways-Google-Evaluates-Paid-Links The article tells us what qualifies as a paid link, but it doesn't tell us how Google identifies if links were paid or not. It also says that "loans" or okay, but "gifts" are not. How would Google know the difference? For all Google knows (maybe everything?), the blogger returned the products to us after reviewing them. Does anyone have any ideas on this? Maybe Google watches over terms like, "this is a sponsored post" or "materials provided by 'x'". Even so, I hope that wouldn't be enough to warrant a penalty.
White Hat / Black Hat SEO | | jampaper0 -
Are link directories still effective? is there a risk?
We've contracted a traditional SEO firm, mostly for link building. As part of their plan they want to submit our site to a large list of link directories, and we're not sure if that's a good option. As far as we know, those directories have been ineffective for a long time now, and we're wondering if there is the chance of getting penalized by google. When I asked the agency their opinion about that, they gave me the following answer - Updated and optimized by us - We are partnered with these sites and control quality of these sites. Unique Class C IP address - Links from unique Referring Class C IP plays a very important role in SEO. Powered by high PR backlinks Domain Authority (DA) Score of over 20 These directories are well categorized. So they actually control those directories themselves, which we think is even worse. I'm wondering what does the Moz community think about link directory submission - is there still something to be gained there, is there any risk involved, etc. Thanks!
White Hat / Black Hat SEO | | binpress0 -
Should I Do a Social Bookmarking Campaign and a Tier 2 Linking?
I don't see anything bad in manually creating links on different (about 50) social bookmarking services. Is this method labeled as White Hat? I was wondering if it would be fine to create Tier 2 linking (probably blog comments) for indexing of the social bookmarking links? Please share your thoughts on the topic.
White Hat / Black Hat SEO | | zorsto0 -
Cross linking websites of the same company, is it a good idea
As a user I think it is beneficial because those websites are segmented to answer to each customer needs, so I wonder if I should continue to do it or avoid it as much as possible if it damages rankings...
White Hat / Black Hat SEO | | mcany0