Google Analytics Organic Accuracy?

[KBB_Digital]

Hi,

On a cool summers day, I was quenching my thirst for SEO Knowledge in the depths of Google analytics, When I stumbled upon a most troublesome sight.

I was Browsing the data inside Acquisition->Keywords->Organic and comparing them to Acquisition->Search Engine Optimization->Landing Pages, to find the results quite questionable..

Since Keywords->Organic measure the visits from the organic results, and Search Engine Optimization->Landing Pages measures the clicks onto one of my landing pages from Google, I assumed they should be the same or very close, (besides Keywords->Organic having visits from other search engines) but they were not the same, as a matter of fact it was telling me that Keywords->Organic visits = 1,474, 27.19% of total(5,422) and Search Engine Optimization->Landing Pages, clicks = 1,548 154.80% of total (1000).

Even worst the Search Engine Optimization -> Queries clicks = 1,123, 160.43% of total(700).

I have been searching, and come up empty handed in the answer so does anyone know why Google is showing me different results and strange numbers that don't make sense?

Any information is greatly appreciated?

[KBB_Digital]

Thank you for your answer Alan it was very helpful

Cheers

[AlanBleiweiss]

Google has stated for a long time that the data they provide is not 100% of the data in all instances. They instead use sampling data for much of their reporting, so that their system can provide rapid data for webmasters.  No seriously viable analytics program has ever been able to provide 100% accuracy anyhow - people who block javascript, ad blockers, and several other methods exist for browser and network level blocking.  This has always been the case.

As such, its best to only use analytics data (from any source) as a guide to trends only.