Is it possible to get demographic and interest information from DoubleClick cookies?
-
We use Google Analytics and we are currently extracting information from the Google Analytics cookies about our visitors.
Is it possible to access DoubleClick cookies in a similiar fashion and get some demographic/interest information for each visitor to our website (if they have a DoubleClick cookie set)? If so, any information on how to retrieve it would be very appreciated.
-
I wanted to get this information on my server by parsing out the double click cookie using javascript. Is this possible?
-
I believe this is exactly what I was looking for. I will test it out this week.
Thank you very much Paul!
-
This functionality was built directly into Google Analytics back in October, William. By changing a line in your on-page tracking code to use the Doubleclick js instead of the regular ga.js, you can pull the demo/interest info into your Google Analytics automatically.
You change this line...
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
to this...
ga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';
A couple of things to note:
- the biggie! This functionality is only available in the classic Analytics. It hasn't yet been enabled in Universal Analytics, so if you want to use it, you'll need to stick with the classic version.
- you must also modify your site's Privacy Policy to indicate how this additional data will be used
- you'll need to turn on Enable Demographics and Interest Reports in Property Settings
- this change will also allow you to create and collect data for Remarketing campaigns
Once you've made the above changes, you should go to Audience > Demographics > Age to validate the code and confirm that the change has been successful.
That what you were looking for?
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have a WP site which uses categories to display the same content in several locations. Which items should get a canonical tag to avoid a ding for duplicate content?
So...I have a Knowledge Center and press room that pretty much use the same posts. So...technically the content looks like its on several pages because the post shows up on the Category listing page. Do I add a Canonical tag to each individual post...so that it is the only one that is counted? Also...I have a LONG disclaimer that goes at the bottom of most of the posts. would this count as duplicate content? Is there a way to markup a single paragraph to tell the spiders not to crawl it?
Reporting & Analytics | | LindsayiHart0 -
Is it possible?
Hi! Is it possible to have your UA code in a GTM and your e-commerce code in the code? Will it track the e-commerce data in the profile? Thanks,
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
Linked my adwords account to GA and vice versa and still paid search is getting recorded into organic traffic??
Hi Mozzers, I have linked properly my adwords account to GA and vice versa and somehow I can see 3/4 of this paid traffic recorded to organic search. The most confusing part is that I can see 1/4 of the paid traffic under the "paid" metric. At this point I don't know really what should I do? Thank you guys in advance!
Reporting & Analytics | | Ideas-Money-Art0 -
How is it possible that this site has a higher page authority than my site?
Judging by open site explorer, I'm crushing my competitor in every imaginable way. And yet, somehow they have a higher page authority than me and, consequently, are ranking higher than me. How is this possible? My site is on the left: 40atcpP.png
Reporting & Analytics | | ScottMcPherson0 -
How to Get Keyword Ranks
I want to check the keywords position of the entire site just by giving the site URL. Is there any way ?
Reporting & Analytics | | akansh0 -
Cookies/Tracking/Code developement
So. I have an online application form, on the website. It's maked with php, html and css. What i like to place on the email, is a cookie tracking system. For example, when someone search on the google for " web design ", and then see my result on google organic, comes the visitor to my site, charge the fields of application forms and click send. Than, me like an admin, i receive an email with informations of a customer, i see name/surname/etc.. but i like to integrate is for example, like to see a: IP from Visitors, who charged the fields Referrerr, if google, like to see which query he typed. How can i do this please?
Reporting & Analytics | | leadsprofi0 -
How long does it take to get results from the Term Extractor Tool?
Hi! I entered a web page into the Term Extractor Tool, and it's been running for about 3 minutes now. How long does it usually take? Thanks 🙂 Kelley
Reporting & Analytics | | kinsana0