How to find goo.gl/ URLs in Google Analytics

[SmileMoreSEO]

Hello!

How does one go about finding the impact of goo.gl/ shortened URLs in Google Analytics? (I know I should be using Campaigns, but this was for an old project.)

Thanks in advance!

Erik

[SmileMoreSEO]

Thanks. This is frustrating.... but yes, in the future I'll be using Campaigns to keep a better, more accurate eye on this type of stuff.

Thanks again,
Erik

[S_Curtis]

I've just done a quick test and it does look like it comes through as if it is direct.  One solution would be to add the source tracking to the URL before shortening it, such as Domain.co.uk/URLtoShorten/utm_source=Tweet&utm_medium=Social&utm_campaign=post123

Hope that helps?

[SmileMoreSEO]

Hi Rob,

Thanks for answering. I'm familiar with the data you can get from the goo.gl site. I was wondering if there's a way to see the traffic within Google Analytics, since it doesn't appear within either All Traffic or All Referrals. Does that mean it's being lumped into the "(direct) / (none)" category of All Traffic?

Thanks again,
Erik

[RobMay]

This link and article would be a good place to start. Anything more specific might require more digging and testing to determine traffic isolated to that referral source. Not sure to the extent you need or are looking for, so more research might be needed.