Three Sites or One?
-
I have a client who provides three distinct, although related, services. Some of his competitors only provide one of those services, and thus their sites are more saturated with that particular service. Would it be best to develop three different sites optimized for each particular service, or could I achieve the same effect by optimizing different sections of one site for each service?
-
I am a business owner and have multiple services. So I can give you my recommendation from my experience.
Maintaining multiple sites is a PITA. One problem is you have one company name but two websites for it, or if you do have a different company name for each, how will the phone be answered. Sure, you can get around that but there a many other inconveniences, like multiple business cards etc.. or with one physical location will only allow you one google-local entry.
The main page has a main h1 heading at the top listing the services ie "Epoxy Flooring, Concrete Resurfacing, Stone Restoration serving Delaware"
What I did is Summerize each of my services on my main page with h2 headers followed by a paragraph below the heading optimizing the text as best I could.
The h2 headers and paragraphs are formatted in 2 columns by 3 rows (6 services) on the main page as try to dilute any top to bottom bias.
What's very important is what EGOL said about cross services ie cross selling, Its much better to expose your customer to all your services.
-
Thanks all for the advice. I'm definitely recommending combining everything into one site. Right now he's got 2 sites, each focusing on different aspects/services that he provides. Any recommendations on how to effectively leverage the traffic he's already getting to the 2nd site (that I'll remove)?
Also, can anyone point me to examples of sites that have effectively optimized for multiple services on the same site?
To give a little more background, this client offers a number of related services, including doctor assisted weight loss and hormone therapy (among several others). Many of his competitors only deal with one of those services, so their sites are all about weight loss or hormone therapy. My client's concern is that a potential patient will come to his site for, say weight loss, and be turned away because it's lost among all of the other services, while his competitors are clearly all about simply weight loss.
As EGOL noted below, this client thrives on cross-selling his services, and in my mind one of his main selling points is that he is a one-stop-shop for multiple, related services.
-
I have a similar situation with a client. She's got one site right now and she wants me to create a second one. It's mostly because she found a domain name that she's in love with. But, I know that one site is going to be a lot easier to promote than two. Her two ideas for sites are very closely connected.
I think I've finally convinced her to stick with one site but have a section of that main site totally dedicated to her new idea.
This way, any links that come to either section will benefit the site as a whole.
-
If this is one client, unless they are separate business entities, hands down it should be one site. It's A LOT easier to SEO one site than it is three, and your work is going to pay off a lot more as well.
-
I agree with Sheldon, especially if there are cross-selling opportunities between the related services.
-
Hi, Kevin-
Without knowing a little more about the niche and the services, it's difficult to give a definitive answer. But I think that in most instances, I would be inclined to simply concentrate on fleshing out the pages that deal with each individual service, all contained within one site. In that fashion, I think you'll gain more authority to the site, while still focusing on each service as needed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can service request pages be indexed for a service site?
I think there is no point in indexing service request pages for a service site. And it causes the indexing of the main pages to be done with a delay. Does anyone have experience with indexing service request pages and their results?
On-Page Optimization | | sora.ya04680 -
Client Worried About SEO Decline After Site Redesign
Hi, We're in the process of redesigning www.directvillasflorida.com/ for a client. The client has recently expressed concern that their rankings may drop off after the change. Here are some facts about the site: As you can see, the current homepage is _very _keyword heavy. They have a DA of 26 and are ranking #1 for 'florida villas', higher than their more authoritative competitors. They are also ranking #1 in the mobile search results, despite not being mobile-friendly. Their link profile is pretty average and the anchor texts are pretty keyword-rich 'florida villas' appears 30 times with a 4.41% keyword density 'florida' appears 66 times with a 3.31% density The client has admitted keyword stuffing years ago and hasn't changed anything because it worked and still is working. In the site redesign, we've cut out a lot of the spammy, keyword-rich content and he's worried he'll suffer because of this. Any ideas what to do here? It seems clear that the site is breaching Google's guidelines, but, for whatever reason, isn't being picked up by Google. Cheers, Lewis N.B. The client is just paying us for a redesign, not SEO.
On-Page Optimization | | PeaSoupDigital0 -
Site update and what to do about current keyword rank
Hi im in the process of giving my site a major update as its only one page and not responsive . The the new site will have a homepage with a list of my services with a small description of each and each service will link to its own page. My one page site at the moment ranks number one in my area for a low competition keyword (moz keyword score of 13%) of course this sends me very little traffic. With my new site im also going for more keywords but these will be Moz KWD 30% and 40%. I know this will be quite hard and take some time but i'm pretty sure I know what I need to do to get there. Now my question is what do i do with my current home page (only page) that ranks for that low comp keyword?
On-Page Optimization | | juun
I dont want to lose my rank for that, so do i make a new page on my new site that is optimized for that keyword, but then I don't want to 301 my homepage to that so I guess as its such an easy word to rank for my new page would soon rank for that? What are your thoughts and advice please, thanks in advance.1 -
Any benefit to using HeadSpace AND All in One?
I noticed that somewhere along the line (outside developer or SEO) I ended up with HeadSpace AND All in One on one of my WP sites. There are functions that I appreciate with both and I wonder if there is any danger to completing both forms for a post or page? Is there really any benefit or just a waste of time? I keep finding articles that compare the 2, but nothing that talks about using them together. If I get rid of All in One, …. WOW. Mid question, i realized I'm a dum-dum. All in One has the same no follow options I thought I would miss from HeadSpace. So new question…if I uninstall headspace, will I lose the data/settings that it was used to set up? Jenn
On-Page Optimization | | vernonmack0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
If you were working on a wine site would you include the wine year in the URL?
I've come across a case where I'm asking myself what the best direction would be to go and while there is no right direction I would like to here some feedback from others. I'm working with some great content pages all about wine. As you probably know the difference between a 07 wine and a 95 is vastly different and up to this point I'm using the full year in the url much like this: grapesinyourtoesexample.com/2007-cellar-pod-viognier-adelaide-hills/. What I'm worried about is my use of the year in the URL. I feel it's very important for it to be used in the page title and on page but I'm concerned that it might be setting me back with my use of it in the url. My concern is that search engines might be interpretting it as a datestamp rather than as a informational piece of data describing the asset. Looking at my competitors, my content is one of the only sites using the year and in most searches for various wines my content is in the second half of the SERPs. If you were creating this content would you use the year? If you were working with current content would you drop the year across all of the site and implement to necessary redirects? Just to be clear this is a client related project so my use of "my site|my content" refers to the client's content.
On-Page Optimization | | DotCar0 -
New site not ranking for it's name
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet. http://maven-management.com I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine. SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name. Any insight is appreciated.
On-Page Optimization | | DenverKelly0