SEO for a homepage... What do you put? Focus on the brand or products?
-
Hi to all.
Ok so I am curious how to format and seo a website homepage?
This question is more in the way of dedicated towards how to rank locally if you have multiple services?
See I have a construction website and we have many services. So do you try and format the homepage to promote the brand, or do you go after the services?
Like would you say hey we are this company we serve here and here, and basically make it an about us page?
or do you say hey this is who we are, but say we do this, that, and the other?
I am afraid that although I have a webpage for each service, if the main url gets the link juice right now, how should a homepage be?
Thank you for any tips or suggestions.
Chris
-
Hi Chris,
I would suggest that you highlight each of your main services on the homepage with a small amount of text and a link leading to the individual page for each service. At the same time, each service should be in the main menu of the website as well. So, you might have an area on the homepage which reads: What We Can Do For You.
Beneath this, you would have a set of little lead-ins like kitchen remodeling, bathroom remodeling, fence building or what have you, each with maybe 2-3 sentences summarizing a service and then a 'learn more about this service' link for each one.
Hope this helps!
-
I use my homepage differently for different campaigns but in your case I would target your top level query and location set.
So if you are a general contract that offers multiple services then your index page would discuss your brand and how it is a general contract that provides these services.
This page would link into your individual service silos but be optimized for the jar term (location general contractors etc)
If you serve multiple locations to the point where your silo structure becomes too deep I would suggest looking at subdomains as a way to break apart top level services.
2 cents
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are SEO best practices for Java Language Redirections?
We would like to get some insight on what is the best practice of setting up canonical URLs in the below scenario. CMS used: Liferay – we believe they are using java. The URL structure at this stage can not be changed to best practices (/en/ and /ar/). Currently the language redirections works like this: English: https://www.website.com/page1?AF_language=en Arabic: https://www.website.com/page1?AF_language=ar Depending how you entered the website last time the root URL will show English or Arabic content without the ‘sufix’: https://www.website.com/page1 All 3 different URL’s are being indexed on Google - which is causing duplication and confusion. We have a few ideas: Have 2 main URLS: https://www.website.com/page1?AF_language=en and have the canonical set to https://www.website.com/page1?AF_language=en https://www.website.com/page1?AF_language=ar and have canonical set to https://www.website.com/page1?AF_language=ar However, how would you handle the root page which does not have a specific language attached. If we need to make a choice we would go with Arabic, as mainly Arabic pages are indexed on Google with the root domain. This way we would (hopefully) retain the rankings for this. Question: did anybody had to deal with a similar situation? What would you do in a similar situation and why? Thanks for all your input.
Local Website Optimization | | skrauss0 -
What Is The Best Strategy For Writing Image Alt Text For SEO?
Curious on this topic, as websites that are image heavy, but have little written content can have depend on alt text for "readable content". I am aware the "best practice" is to write it as if you were describing the image to a blind person, but are there any SEO strategies that people have seen good results with? Some examples I've heard are: "unique keyword phrase" "unique keyword phrase + brand name" "Unique Keyword Phrase + LSI Keyword" Interested to hear feedback from the Moz Community! And thanks in advance for sharing your insight.
Local Website Optimization | | LureCreative0 -
SEO and Main Navigation Best Practices
I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.
Local Website Optimization | | RichardRColeman0 -
Local food delivery SEO strategy
Hey guys, I'm working with a new company that doesn't have a brick and mortar storefront, they deliver. They basically deliver pre packaged smoothies in a VERY localized area (Vancouver, BC). I'm wondering how grandiose their goals should be re ranking for keywords that have non localized authority. What do I mean? Lets say their marketing pillars are "health education related to smoothies" "convenient veggies for smoothies" "(insert health benefit here) for smoothies". Should they be trying to compete for these keywords? Or should they really be trying to rank with keywords especially to Vancouver? Side note: What kind of effect does Country and Locality have on keywords that are generally used by content providers and not service related companies building out an inbound strategy? Thanks in advance!
Local Website Optimization | | Anti-Alex0 -
Local SEO for National Brands
Hi all, When it comes to local SEO in 2015, I appreciate that having a physical location in the town/city you wish to rank is a major factor. However, if you're a national brand is it still possible to rank for local searches when you're based in one location? The reason I ask is that, although our service is national, the nature of what we offer means that it is not inconceivable that people would search for a local variation of our top keywords. Other than the standard things - location in the content, the H1/H2s, title tag, meta description, url etc. - is there anything national businesses can do to help? Thanks in advance. John
Local Website Optimization | | NAHL-14300 -
International SEO Difficulty With Hreflang
Hi, It seems that multilingual sites can be very tricky sometimes. This is the second problem we are facing with a client this month... A company which already has a presence in Spain wants to expand now in Portugal, Brazil and Argentina. There are some linguistic differences between Spain Spanish and Argentina Spanish so we will have a slightly different content but same url (check below) We will also cover the linguistic differences between Portuguese and Brazilian but with different urls, so we will have 4 pages serving the same content in 3 ( technically 4 ) different languages: company.com/idioma -> (original Spain Spanish page - url stays the same.) company.com/es-ar/idioma (Argentina url) company.com/pt-pt/idioma (Portugal url) company.com/pt-br/lingua (Brazil url) Normally we know we should use alternate hreflang to all 4 pages, but now that the url changes, e.g between Argentina and Brazil, the case is the same or we can omit it for these two countries? Thank you!
Local Website Optimization | | Tz_Seo0 -
One location performing worse than the rest despite no major difference in SEO strategy
Hi all, I'm flummoxed. I'm dealing with a business that has 15 or so offices in three cities, and one city is performing horribly (this includes every office therein). The other two cities have shown consistently stellar results with massive traffic increases month over month for the past year; the city in question dropped unexpectedly in June and hasn't ever recovered. We didn't perform any major website changes during or immediately prior to that time period, and the website in general hasn't been negatively affected by Hummingbird. All locations for the business are optimized in the exact same way and according to best practices; there's no significant difference in the number of local listings, reviews, G+ fans, social signals, etc across locations. All meta data and content is optimized, NAPs are all consistent, we've built links wherever we can: the SEO for every location has been by-the-books. We've run a competitor audit in this particular city that included pulling our top competitors and exploring their domain authority, meta data, on-page keyword grade for the term we're trying to rank for, number and type of inbound links, social signals, and more; and we didn't spot any patterns or any websites that were significantly outperforming us in any area (besides actual rankings). It's frustrating because the client is expecting a fix for this city and I can't find anything that needs to be fixed! Have any multi-local SEOs out there run into a similar problem? What did you do about it?
Local Website Optimization | | ApogeeResults0 -
Website and eshop with the same product descrition is duplicate content
Hi there! I'm building a website that is divided in a "marketing" and "shop" sections. The 2 sites are being authored by two companies (my company is doing the marketing one). The marketing site has all the company products while the shop will sell just some of those. I'm facing the problem of duplicated content and want to ask you guys if it will be a problem/mistake to use the same product description (and similar url) for the same product in both sites, and the right way to do it (without rewriting product descriptions). the main site will be : www.companyname.com
Local Website Optimization | | svitol
the shop will be: shop.companyname.com thanks
Francesco0
