Impact of multiple links on the same page to the same url (different anchor text) ?

[Strelok]

Hi,

On our category pages, for every product we have several links pointing to the product : on the image, on the

product name, on the short description, on "read more", and a javascript onclick on the entire div.

Could this have a negative impact for link juice distribution, or is it counted as only 1 link with the first anchor text found on the page ?

Thanks,

[JaneCopland]

Hi,

Our understanding is that the first link found in the code will "count" as far as the passing of PageRank and the anchor text used. The other links on the page will likely be used to count towards the total links on the page, meaning that there could be some "dilution", but as alrockn says - this set-up is very common for e-commerce and should not mean that you are actively harming the distribution of PageRank throughout the site or to the individual product pages.

[alrockn]

Most shopping carts are set up this, so even though it may not be the most optimized, it looks natural and organic to G, and shouldn't hurt you.  You may have to add additional text and pics on these cat. pages to work up/down your density.