What is the best way to market/raise awareness about new clothing products?
-
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online.
We update our collections twice a year, and we really struggle to get attention and awareness of our new designs.
Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
-
Yeah, we need to ramp up our social media engagement.
We've had accidental success with a few small bloggers, But we find it very difficult to identify whether a blogger will influential or not.
Any tips or tools to help?
-
That's helpful - Learn from the competition!
Thanks for posting.
-
Besides having a clean site, that makes it easy to shop and order? Use social media and PR to it's fullest.
We optimized a sports clothing site before. Here are a few tips to get you started
On Google+, find sporting communities, and join groups that your product fits into. For example, for winter gloves, you could join a ski, or outdoor community, and post info and links there. For this to be successful, make sure you post high quality content, not something that appears "sales driven". Nobody likes a spammy self-promoting online salesman.
Twitter, follow people and brands related to what you sell. Use URL shorteners so you can create a more convincing tagline with your link (twitter only allows 140 characters, so make it good)
Facebook is a bit tricky, but using a small ad campaign works really well to get things moving quickly, especially when just starting out. We set up high quality posts, and promote them using a small daily budget for 2-3 weeks at a time. Even with $5 per day budgets, we see between 200-400 likes per month. This is not "buying likes" since the people liking the posts have an active interest in the product or post info. Once you have them like you page, their news feed will update with posts from you in the future.
PR releases and digital marketing.
PR release can help increase awareness and traffic, if you post info that is actually newsworthy. Release a new type of material or product that redifines a niche? Write a release about it. Here is a blurb from our seo blog about press releases:"Press Releases Without Actually Having Newsworthy Content
I know what you are thinking. "So if article submissions are out, I should do press releases instead." My answer would be, if you actually have something newsworthy, GO FOR IT! If you don't, then NO. A lot of businesses use press release sites simply to try and get links from news channels, and get their name out in front of the public by any means necessary. Here's the catch, you run a business, and kudos to your for doing so. According to Dun and Bradstreet there are 23 million and counting small businesses in the US as of 2010. This isn't saying that what you do or that the service you provide isn't newsworthy, I'm saying that merely existing alone doesn't qualify you. If you speak to any public relations agency, they will be quick to point out that there is much more to good PR than just a slew of press releases. Motion PR president Kimberly Eberl states that:
"Public relations is a conversation between a company and all of its different stakeholders. It encourages company transparency and works to the benefit of all parties. PR is about building awareness and leveraging relationships through various channels and markets."
If this sounds familiar, that's because it is. In essence, it's about link building. Creating press releases just for the sake of links alone is not a good practice, and can become expensive if done regularly. A good press release is one that can help other people. Remember, humans are social creatures, and when we find something that helps us, we share it. By having people share your information and providing something that is truly newsworthy and good, this can help your media relations be more effective, and believe me, the links will follow."
Hope this helps you get a good start!
-
Successful clothing lines aggressively use PR and digital marketing (social media, contests, press releases, utilizer bloggers and so on). The key is to create awareness and spark word of mouth. It's extremely difficult to do and often times cost $$$. Good luck!
-
What are your top 3 competitors doing to accomplish the same thing that you can see in the open marketplace?
Start there, and come up with your own crafted strategy based on what you have learned about competition in your industry.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
Is my content strategy focusing on the best vertical?
Help Mozzers! I've been struggling to find a solid content and posting (social media) strategy. This particular client has an ecommerce website within the home and garden industry. Her products include: screen magnets window hangers outdoor metal art switchplates (outlet covers) The recent content I've been posting is DIY related home decor ideas. I would love some ideas on niches or verticals I can tap into. The audience is female dominant, ages 35-65+. I'm wondering if I should stay within home decor and trying to work the products in, or there is another vertical my mind is blanking over. Thanks for the help Mozzers!
Branding | | localwork0 -
Kickstarting a New Site
We have recently launched a new website, (domain has been registered to us for a time - just never got round to developing the website). Any suggestions on kickstarting quality traffic to get the ball rolling? Basic on page SEO work has been done and a little bit of link building, although the latter has been rather difficult to find bona fides sources. So far most of the traffic comes via referrals from bot's no actual valuable referrals or organic traffic (According to GA). And by the way, I'm NOT interested in people offering traffic bots 🙂 I'm just looking at ways of getting the site established organically, not interested in PPC at the minute. Thanks in advance for any suggestions. P.S. Please keep your answers as short as possible, I will request if I need any more information. Also please note down if you had a positive experience of your suggestion actually working. Many Thanks
Branding | | seoman100 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
How to market a brand when the brand name is constantly changing?
I work in an industry where companies are often being bought up by other larger companies. When this happens, there is often a change in the company name to incorporate the parent company name as well. My company is a distributor of these products and I'm wondering if there are best practices for marketing both the original brand name and the new brand name for the same product? We're trying to avoid any duplicate product detail pages, so dynamically generating the same page for two different names is not ideal. Anyone have any tips? Thanks!
Branding | | GalcoIndustrial0 -
Will you show a case study/live analytics of Moz before and after name change?
so many people are interested these days in changing domains either for branding purposes like you did or some people believe that having an exact match domain will save the day. I believe posting any knowledge you have gained through your fantastic looking analytics system could shed light on a subject so many people seem to be asking about. Some things I would love to know regarding the amount of people that you have either gained or lost through organic search along with your ranking for the term "seo" And other things you guys must be learning along the way as well. I would also like to know your opinion of having a meter of some sort tell us just how many new people type in Moz vs seomoz I tink it would be a great topic for people to learn about branding from as well as a way to show off your new analytics. Fellow Mozers to you agree or not? ( I now see all the little tricks you guys have been putting in our head by never using seo in branding for a long time aside from of course your name) Great job on the transition. Sincerely, Thomas PS. Did Roger get a new coat of paint or did you just take him to the car wash?
Branding | | BlueprintMarketing0 -
Protecting Your Domain/Brand
Hi All, We've registered our domain with register.com they will not all us to buy .ca unless we reside in canada, same fro uk. Has anyone run into this problem? I wouldnt want someone to snatch it up and use it to their advantage.
Branding | | TP_Marketing0 -
New Social Media Site + META Tags for User Profiles
I'm currently in the process of building a social media site and was deciding whether or not to add META descriptions/keywords for individual user profiles. After reviewing Facebook, I noticed that in the META Description field, user profile pages just inherited the values for Facebook (there were no META keywords); and, when I reviewed LinkedIn, there was no META description/keywords at all. After this investigation, I figured it might be a question best addressed to the SEO community. With that, what do you guys think? If you were building a social media site, would you have META description + META keywords for each user's profile? If so, what would be the best way to optimize the individual profiles so they rank highly within the search engines?
Branding | | NiallSmith0