Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Examples of Domain Change for Big Brands

Branding

867

Carlos-R last edited by

Hi

I am trying to put together a case study with big brands that have changed their domain names over the last 2 years. So far I have:

t-mobile.co.uk -> ee.co.uk

guardian.co.uk -> theguardian.com

Are there any others you could think of? It'd be much appreciated!

Thanks,

C
1 Reply Last reply
Reply Quote 0
BCutrer last edited by

One we were watching, the Official site for Jehovah's Witnesses went from watchtower.org to jw.org with a major site redesign. What makes it an interesting case study is that it was a multi language site as well.
1 Reply Last reply
Reply Quote 0
AU-SEO @AU-SEO last edited by

here's the link to it --> http://moz.com/blog/domain-migration-lessons
1 Reply Last reply
Reply Quote 1
AU-SEO last edited by

Hi Carlos,

SEOMoz.com to MOZ.com....fantastic step by step and case study also published in the blog area thanks to the wonderful Mozers

All really well documented and graphed so you can understand how you should go about such a drastic change with minimal impacts to your brand as well as your organic traffic.

Cheers,

K
1 Reply Last reply
Reply Quote 2

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Switch domain's CRYPTO focus to B2B

Hi everyone! I have my tough question, hope you'll help with your recommendations! I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Do you have any other ideas?
Branding | | MariY

0
Help! Odd SERP results on two branded terms.

We have had the ODDEST thing happen to our Branded search. Last week we started seeing our Women’s subdomain (women.duluthtrading.com) outranking our main Duluth Trading domain (duluthtrading.com) on searches for “duluth trading co” and “duluth trading company”. Sample of odd results page: http://screencast.com/t/cKgkaYc1 As you can see- our Women's sub domain is ranking #1 then our main domain, THEN what used to be our organic site links are now listing 3-6. If you search for "duluth trading" though, you will get the typically results page: http://screencast.com/t/qGLDWiM0f We have been trying to figure out how or why this has happened. Our website went out for 30 minutes on January 4th. We thought maybe that is what happened but it has now been 7 days. Any help or suggestions would be great!
Branding | | sderuyter

0
Passing "link juice" from old domain to new domain

I am purchasing several websites from the company I work for and starting my own company. 1.The websites have not been updated in several years
2. The websites have poor SEO rankings
3. Though bad inbound links have been removed, there may still be some added by a black-hat SEO company I would like to start a new website and move all the content to that site. My questions are: 1. Will it hurt my new website rankings if I redirect the old site content to my new site and delete the old sites--due to possible bad inbound links, losing rank due to redirects (I have lost rank from redirecting in the past)? 2. If related, isn't it better to put all the content on one website? Thank you.
Branding | | RoxBrock

0
What is your thoughts on the proper way for one brand to promote a sub-brand.

Greetings fellow Mozers! How Do Major Companies Promote Their New Sub-Brands I'm curious to see everyone's thoughts on how and what is the best process to promoting your companies new brand. I see companies like Wayfair.com promoting their sub-brand "All Modern" and "Wayfair supply" (maybe "sub-brand" isn't the best term) in the top left of the page as a link. I believe this is only a SEO play because they are only outbound links to the brand website. If you go to "All Modern" there are no links back to Wayfair. I then looked at a company like Gap.com and notice that all of their other brands are promoted on the website and are also interchangeably linked to one another. Does anyone have any thoughts on the best way to link and or promote your smaller brand that could potentially turn it into a Major Brand. Do you think this is just a SEO linking play. I'm curious to see everyone's thoughts
Branding | | rpaiva

0
How hard is it for a national brand to win for Superlative qualified non-brand keywords?

Is it worth trying to target non-brand keywords with qualifiers like: best, top, good? Naturally review or comparison sites are built to target these keywords/searches, but can big brands compete in this landscape? Does anyone have any good examples?
Branding | | GSI

0
Change Primary Image on Google+Local

My old logo did not fit well in the new Google+Local page and so I resized it and uploaded it a couple weeks ago using the Google Places admin tool. I have tried it on multiple locations but it does not show up on the actual Google+ page. The images do show up in the admin tool (so it wasn't that the logo didn't upload properly). I changed the description text to see if any changes were going through and those appeared after about 24 hours. Anyone been able to successfully upload new images to Google+Local?
Branding | | SEOTGT

0
Can creating a subfolder and seperate domain blog build external links?

So I am currently going through the creation of a blog with a client that has a company that sells tennis equipment. I have talked to their development team, who is a third-party ecommerce platform, and come up with an idea to create an sub-folder (domain.com/blog) with an article page using their existing framework that would feature full articles in a blog format. Then I would create multiple blogs for them using tumblr and wordpress with their company name and a few with unique names targeted to their niche. These would feature snippets of the content taken from their article page (domain.com/blog) with some responses or reviews on the full articles to further their outreach and then link to the main articles on their article page. These snippets would be divided up amongst the blogs and posted on different days of the week to divide the traffic. Each blog will feature fresh content and focus on a rotating schedule of the latest videos, re-blogs, memes, photos, highlights, scores, upcoming tournament reviews, etc. I will set each one up to rotate through these different topics on different days and times to create a steady stream of traffic. I want to make sure that I stress the fact that I wont be stuffing the unique blogs with links only to the clients company store, I will be making sure to keep it to an amount that isn't spam worthy. Now if these blogs feature rich content including the snippets of the articles from my sub-folder page (domain.com/blog) will these blogs pass link juice to the blog set up on my sub-folder? Also is this a good way to ensure brand awareness and create external links without damaging their reputation? Are there other risks that people have encountered by doing something similar? Please share your experiences so I can make an educated decision.
Branding | | cscoville

0
Use blog.domain.com or socialbrand.com?

I've got a little bit of a dilemma. A company I'm working for has an ecommerce site that is moving to Volusion. It is impossible to add "domain.com/blog" so I am forced to use a subdomain in order to keep consistency. We are starting a push in Social media and have secured shorter handles for the brand to use on the different networks. One of the main goals originally for developing a blog is to build trust but since the domain names are so big (26 characters) and the ecommerce sites already have a good amount of trust building factors in them I am beginning to question my original plan. My question is this: If I go with a shorter brand recognized domain name to develop the blog on which is different than the ecommerce domain (keyword matched) will I loose too much trust and ranking opportunity because of the difference in domains. I know there isn't a golden bullet for this question but i would love to get you your take on it.
Branding | | BenRWoodard

0