Is putting an email address in the page title a good idea?
-
As our Contact Us page title was a little short I added in sales@example.com
So "Contact us : Sales@example.com"
We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us
Is it worth experimenting with further or a waste of time?
-
Online chat was a total fail. We had user voice on the site for a year and no one used it! Ever.
-
I really like that point about the quick sales funnel.
We we tried using the idea of leads but for us they didn't work as we sell industrial goods. Sales cycle is normally 2 weeks for $100k purchases With multiple repeat purchases over the year - but it's fiercely competing with a low win rate. So making it very quick and easy for someone to send us an enquiry on impulse is important.
Forms, ecommerce and telephone don't usefully work - enquiries are usually too difficult and too complex.
Interestingly it's made me consider what the point of our website is. The SEO part is targeted at the unknown unknowns. Companies who would make good customers if I knew that they existed. but that is actually a pretty short tail because we should know 70-80% of potential buyers. But the rest is really about credibility and improving offline conversion rates.
Which brings me back to the email - am I making it easier for someone, taking out the friction? I think so....
-
I do this on my about or contact page, i put my phone, email and even president name so when someone searches for a company it pops up in the SERPs
-
This is a good thought.
I really don't want customers contacting me. I want them to read the website. My biz model is self-service and I have LOTS of content on the website to answer customer questions. Most of the people who contact me are not going to be customers. They just purchased used and got a lemon and want to know how to fix it.
But... if you WANT customer content using the title is fantastic.
-
Zippy,
Something that no one else has mentioned is that whether or not this is a good idea depends very much on 2 things:
- Is Sales@example.com the only means by which a customer would normally contact you?
- Does your business have a quick sales funnel? (Put another way, is the process between leads and conversions fast in comparison to the average in your industry/region?)
If the answer to either of these is "No", then I would suggest you not add an email in your page title. Typically, you only want to put strong attention on a specific method of contact if that's either your only method, or if that method leads to a significant amount of quick-funnel conversion. Otherwise, you may end up doing more harm than good.
I hope that's been helpful - cheers!
-
Makes sense to me as well. Just to be Dr. Obvious, you need to make sure that your email (and phone) are also clearly shown on the page itself. It drives me crazy when I cannot find contact information easily on a sales page and that is what is preventing me from getting my question asked so that I can purchase. If you wanted to get some more responses, try an online chat function. You might be surprised how many people use this to contact you.
Cheers!
-
Never heard of doing this. The title/meta description is ideally written to match searcher's intent. However, if the searcher's intent is to contact you, this answers that intent quickly (always nice). Also, since the user's intent isn't searching for blue widgets (where blue widget's should be in the title), no seo harm that I could see (may reduce click-through's though--doesn't matter much in this case).
-
I think that this is a good idea.
If you want people to contact you by email then the title is a great place to shout that.
If you prefer email over phone then it is even better to put the email address in such an obvious place.
I do not see any SEO reason against it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
Email Campaign Tracking within Domain & Subdomains
What is the best process to track conversions/visits in Google Analytics when running an email campaign that links to both a sub-domain and then the main domain? To elaborate further, we have an email marketing campaign that directs users to a subdomain (e.g. promos.website.com) within the subdomain we include our products. Once a user clicks on the promos, they are taken to our main website (e.g website.product1.com). What is the best process to track conversions from this email campaign that leads users to the sub-domain first, then to the main site (where the conversions take place)? We have URL tagging in the Email Campaign - but not able to see the true conversions show up in Analytics on the main site. Any ideas would be greatly appreciated. Cheers!
Conversion Rate Optimization | | SEO5Team0 -
Good Facebook Remarketing resources
Hi. Anyone know of any links with guru levels of Facebook Ads and specifically Remarketing on Facebook? Thanks
Conversion Rate Optimization | | YNWA0 -
Any way to track an Email Href in Analytics ?
Moz, To help with our conversion tracking efforts is it possible to track contact Email Href clicks ? Preferably using Google Analytics so i can filter them into my reporting, Thank you, James
Conversion Rate Optimization | | Antony_Towle0 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Rel="author" On Normal Pages
Hello, I know you can add rel="author" to blog posts but has anyone tried adding them to normal pages? Does it work? Does it improve CTR? Thanks, Scott
Conversion Rate Optimization | | ScottBaxterWW0 -
Good platform for SEO and CRO
From Seomoz thread it looks like many mozzers favor WordPress when it comes to choosing a platform that is optimal for SEO. While I agree I would like to ask your opinion on platforms for CRO.
Conversion Rate Optimization | | OscarSE
Which platform do you think works best for SEO practices and CRO posibilites? It would be great if employees that don't have expert knowledge in PHP and HTML would be able to move contact forms around, places different banners next to the blog post depending on what content they post etc. In this case the meaning is that the website will be built by a professional and used by all different kind of employees with various web design / coding skills. Have a great day everyone!0 -
What's the best thing to put in the footer on a PPC landing page?
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
Conversion Rate Optimization | | SirSud0