Title Keyword Question
-
I'm writing up keywords for new pages on a website. There are a number of variations on the way we can say what we're looking for, and I don't want to post the specific keywords but I'll give an example using fruits. Let's say I want to optimize for Granny Smith apples, McIntosh apples, Jonathan apples, etc.
Could my title be Apples - Granny Smith, McIntosh, Jonathan
and my page will come up when someone searchs "Granny Smith apples" or "McIntosh apples" etc. or do the words have to be repeated in order. Obviously I will also be repeating these in the description and on the page I'm optimizing. Thanks!
-
I would tend to use a keyword tool which identifies traffic. Determine which will yield the most fruit and go that direction. I would alos suggest using website pages and content to support........ so, have individual pages for each apple type, then you could use the apple types for your page titles. Just my thoughts.........
-
Hmm... I see your dilemma!
Unfortunately it seems to be the site structure is causing some trouble, although its hard to tell without more specific information. When a website deals with multiple topics that can be drilled down further you really want a separate page for each topic.
Page 1 -> XYA
Page 2 -> XYB
etc..
It is hard to tell without knowing the exact categories, but if this makes sense and it is possible to convince the site owners to do so, I would split things up into multiple pages, each with a unique category.
If this is not possible, I would go with the shorter option in the title tag, but be sure to group the words together in the body of the page, in bold if possible, only if it appears natural.
-
Let me clarify a little bit, because I don't think my example was optimal. Let's say I want to optimize for three-word phrases, but two of the words repeat. So, I can either have my title tags be XYA, XYB, XYC, XYD or my title tags can be XYA - B, C, D
The former seems a little on the spammy side because it's so repetitious and may turn off visitors. However, it seems like it would be the preferred method in order to rank highly for those terms. This gets me over the preferred number of 8 keywords, if repetition counts towards that. If I use the latter, will I still have a shot at ranking for XYB, XYC and XYD?
Thanks again, and I hope this helps clarify my issue a little better!
-
I would keep the title clean and focus on the main "apple", the one that has the most search traffic. But then focus the site on the other variations or types. Focus on the content, anchor text links to the page, h1 & h2 tags, etc.
SEOmoz's Title Tag - Best Practices for SEO: http://www.seomoz.org/learn-seo/title-tag
-
In this example your page would be relevant for "Granny Smith Apples" and might show in the search results. However, you might rank higher if you create a special page about Granny Smith apples with only that name in the title tag.
I use lots of title tags like you suggest. I consider them "shotgunning" plays for a wide range of keywords but not accurate plays for any of them. If you have a powerful site this strategy can rank you #1 for all of the terms.
-
Do some keyword research and see which of the terms will bring you the most traffic with a boost in the rankings. Then put that keyword first. The closer to the front of the title the more value the term holds.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Identifying Duplicate Page Title
Moz weekly reports, among other things, the "Duplicate Page Title". How can I identify which two urls/pages have duplicate page titles? Is there any simple way to trace?
On-Page Optimization | | Sequelmed0 -
Changing my title tags
My title tags always get changed, i label them correctly, no too long or short and they always get changed, any ideas?
On-Page Optimization | | benjaminmarcinc1 -
Properly changing title, URL and content for new keywords without harming other rankings.
Hello - We are looking to try to bring up some keywords in the SERPs that we are currently ranking fairly low for. We sell Christening clothing for children and people will use both Christening and Baptism to search for the same thing. We currently rank very high for Christening (#1 on Google for certain combinations) but we are fairly low on Baptism.
On-Page Optimization | | BabyBeauBelle
I am trying to figure out the best way to start getting Baptism up by changing some title, URL and content pages to include more Baptism keywords. My concern is messing with the existing because we rank so well for Christening. Since we are ecommerce we can vary this quite a bit on our products, but again I'm nervous to do so fearing changing the wrong things, too many products etc and in the process of trying to raise one set of keywords (baptism) we harm the other set (christening).
Any advice would be appreciated!0 -
Crosslinking Question - Footer or Header?
We own 9 fashion blogs that focus on different niches. We have Your Next Shoes focusing on shoes, Your Next Dress focusing on dresses, Your Next Handbag focusing on handbags, and so on. Previously we had links in the blog header to the other sister sites. Your Next Shoes had text links to its 8 sister sites, and so on. However, we were told that this could cause a cross-linking penalty, so we removed these links. My understanding now is that the advice we were given is not necessarily correct. We think it is useful for our visitors to see that we also operate other blogs, so we are thinking of adding back the links - this time to our footer. Basically I am looking for advise on the best way to go about this.
On-Page Optimization | | Jantaro0 -
Title Tag suggestions for blog....
Hi Guys. I have been sorting out title tags for a photography site. I have given each page within the website a different title tag but now Im unsure as what I should do with the blog. Blog title tag is currently "Portrait Photographer London | Company Name Blog" This is fine however wordpress combines the homepage title tag with the title of each blog post and imo makes for a long & cumbersome title...such as : "The Obamas Family Portrait | Portrait Photographer London | Company Name Blog" I'm pretty sure I could do better and should do better but Im at a loss, what do you guys think?
On-Page Optimization | | RankStealer0 -
Changing the Home Page Title
The following question is for an eCommerce site: We have a home page title that has been the same for a few years. I would like to keep the keywords that already exist, but move them into different positions based on seasonality. Format will be (company name) | (keywords). Current format (company name) - (keywords). Rest of the page titles onsite are formatted (keyword)/(product name) | (company name) I think having the same keywords, but in a different order wouldn't hurt us in the SERPs. What are your thoughts?
On-Page Optimization | | kennyrowe0 -
How many times to use keyword
So if I have my main site, blog and article directory section, can I use keyword in all three places, but obviously different, unique content? And if so, can I link them to make it even more powerful?
On-Page Optimization | | azguy0
