Wikipedia and Domain Authority?
-
Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets.
We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
-
I was actually recently asked about a Wikipedia page for our company as well. We currently have a fairly strong brand but our domain authority is only 32/100 and we only have links coming in from 73 different domains(822 total links). Should we hold off on a Wikipedia page for the reasons outlined above?
Also, I should add that somebody did try to create one recently but it was deleted by Wikipedia.
-
Anyone can edit a Wiki page = bad for your business. If you can't control it, or constantly have to edit what people type it's not worth the time investment.
Wiki outranking your main site = bad for your business. Here's why: Wiki often has a ton of references and links on a page about a business. The chances that a user will click one of those and navigate away from your page is very high. Worse case would be that a user clicks a similar business, that is a competitor of yours. Think of it like having the "related videos" displayed at the end of a youtube video. They click, they leave, you are not thought of again. One thing to remember when advertising on the internet; It is your job to convince people to use your services. People that do not know your business don't owe you anything, and have no brand loyalty to your company.
-
I'm not sure Wikipedia outranking my site is a bad thing.
The vast majority of people that visit my site from search come to purchase tickets. Since they can't do so on Wikipedia, they'll naturally navigate to ours if their intention is to purchase.
Also, wouldn't having a Wikipedia page about us help people trust us more (and therefore, remove an obstacle to purchasing)?
-
Wikipedia editors often delete pages about individuals or businesses if they deem that the individual or business isn't notable enough to have their own page. So in most cases probably not a good idea.
-
I agree with EGOL.
Another problem with Wikipedia is that you don't have control over the content - anyone can edit a page.
Maybe one day your company will become well-known enough for someone to independently create a Wikipedia page about the company. At that point Wikipedia might be less likely to outrank your own site!
-
Great question, I've actually wondered about that too. Would the answers change if we were talking about doing a biography for an individual of a business on Wikipedia? Still not a good idea?
Thanks,
Ruben
-
I agree with EGOL. I see what you are trying to do, but I would try and capture that traffic and content for your own site, then to give it away to Wikipedia.
-
I would not do it. Why?
-
there is a good chance that it will outrank your website
-
I think that a nice article about your company, posted on your site as an "about us" or "our history" page would be more beneficial. If people like you they will share that page.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Separate experience on the same domain?
So my company is interested in creating a scholarship for medical students as a way to create more brand awareness and earn some quality links from universities and colleges. The problem is, we are a little stuck on where to place the scholarship within the structure of our site. First of all, our idea is to make the scholarship application process interactive and social. Candidates will create a short video where they answer one of the scholarship questions. Those videos will be displayed in a Reddit-style feed (sort of like Inbound.org) allowing people to vote for the ones they like. Videos with more links will rise to the top. The popularity of the videos will factor into the decision of whom to award the scholarship, but it will not be the sole determining factor. To do this properly, the scholarship should be its own experience independent from our main site. There will be several pages (profile, application, about the scholarship, the Reddit-style feed, etc.) so it wouldn’t really fit within our existing site. BUT if we put the scholarship on a subdomain we miss out on the link juice. Could we keep the scholarship pages under the main domain (mainsite.com/scholarship), but have it be its own experience with its own navigation? Will that look bad in the eyes of the search engines? We’d essentially have two sites on the same domain. Any help would be much appreciated.
Branding | | ba_seomoz0 -
Moving to new domain - Social and Branding Questions?
Hi, We are moving to a new domain because our rankings drastically dropped and we want to "start over". For example - If my company is called Joes Computers and the domain was JoesComputers.com and the new domain which will hold our e-commerce website will be completely different for example - BestComputers.com - which do I brand? Which do I put as suffix in all titles?
Branding | | BeytzNet
COOL TITLE FOR PRODUCTS | Best Computers
or
COOL TITLE FOR PRODUCTS | Joes Computers Which name do I take for social profiles? Company or Domain?
(We currently have for the company since it was the same). Please note that our company name is already a little bit known... and therefore inside the website it will be labeled in Logos etc. We would also state "Best Computers by Joes Computers" (as if it is a sub brand or daughter company). Thanks,0 -
'The Guardian' Is Moving to a New Domain
'The Guardian' Is Moving to a New Domain according to this article on Mashable - http://mashable.com/2013/05/24/the-guardian-dot-com/ Interested to see all the thoughts from SEOs to see how you would suggest they could implement this correctly, without dropping traffic / rankings etc...
Branding | | Webrevolve0 -
Rel =" author" and/or Rel= "publisher" plugin
Has anyone used or know of a plugin for setting up authorship and/or publisher-ship? I have noticed that there are some plugins but I'm not sure if they are reliable. Would love to know if there's an easy way to set this up. We use All in One SEO pack, not Yoast, btw. Thanks for your suggestions!
Branding | | gfiedel0 -
301 or 302 for one of our domains
We have one of our sites that we got rid of and incorporated into our "main" site. We left a 302 redirect from the old sites URL to a landing page on the new site. It act as a branded stub page before registration. We are currently using a 302 to redirect from www.oldsite.com -> www.newbigsite.com/old-site Should I change this to a 301? I loose my google SERP ranking for www.oldsite.com if I do the 301 and it will be replaced by www.newbigsite.com/old-site correct? Thanks
Branding | | GeorgeLaRochelle0 -
I need to get my hands on some already registered domains?!?
Hi Guys & Gals, There are a couple of already registered domains i'd like to get my hands on, but i'm coming up against a brick wall. I have already tried contacting the domain owners directly if there contact info is available through whois and tried using a domain brokerage service from the likes of SEDO to try and acquire the domain on my behalf...but they seem to only work they have solid whois contact info to use. My problem is that where do I turn now after the above routes failing? Are there any good domain brokerage services you are aware off or any other approach I could try to aquire such domains?? Thanks James
Branding | | cewe0 -
Will the word arse in a domain name cause a problem
I have a customer that wants to use the domain name cooksarse.com, what my concern is that the word arse may cause him problems with search engines, even get flaged as Adult content, or family filters. The site is a fun social site and nothing about it you couyld not talk about in church except the name of the site and domain. "cooks arse" am i being overly concerned or could this be a problem
Branding | | AlanMosley0