Best Facebook content to share?

[Atomicx]

What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter.

In my experience memes and funny pictures get the best results. Next is creative art or user generated things.

Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.

[Atomicx]

That's interesting as all of my pages see the opposite. Straight text gets minimal results for me.

[KempRugeLawGroup]

Hi Noah,

I have an example of something I've noticed on our Facebook page. If I write out a quote in plain text, it gets seen by way more people than if I post it as a meme/jpg. I think I read something that confirmed this for me on a general level, but it definitely effected our results.

Best,

Ruben

[KeriMorgret]

I'd like to add that what gets shared by one audience doesn't necessarily get shared by a different audience. Some companies get a lot of product support questions via Facebook, and their Twitter feed is where they put out their fun photos of the office. For Moz, it's the opposite. We generally get more responses from people on Facebook by sharing what the office looked like during the World Cup, and much of our Twitter presence is responding to questions.

[WhoWuddaThunk]

There isn't a silver bullet.  Social Media marketing is constantly changing, and what got shared last week may not work this week.  What you will want to do is study your competitors to see what your niche is doing, and create a content plan based off of that.  Is it images?  Is it posts about good hygiene?

From there you will want to figure out when people are engaging on your pages, and in your industry.  Rand created an awesome post about analyzing when people are engaging with you a few weeks back: