What to do with old, outdated and light content on a blog?
-
So there's a blog I recently took over - that over the past 2 years has great content. However, with their 800+ published posts.
I'd say that 250-300 posts are light in content, that's nothing more than a small paragraph with no real specificity on what its about - more like general updates.
Now what would best practice be; optimizing all of the posts or deleting the posts and 301'ing the URL to another post/the root?
-
Nope - minimal to no traffic
-
#1 Users. Anyone reading them? If not, no point for them to exist.
-
That's what I was leaning towards. A lot of this content links out to support pages on other sites - so I was a bit weary about losing link juice to other pages. However, I think the content and pages aren't authoritative enough to really show any loss from the dropped links.
-
Both of those ideas sound exactly what i would do, if they have credible posts that are valuable to their users then keep them and add to them, maybe share them on social media once you add more relevant content. Or if they really are not anything useful i would delete and 301 to something similar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Increase Blog DA to 40
Hey, I am wondering to know the key metrics which MOZ considers before giving a blog of DA 40+. I have tried to search but couldn't find the best answers so was wondering how it's achieved. For example a site named "et20slam" have a DA of 20 but i see they have links from many sites. I have checked other sites as well for example and they have less RDs but still had higher DA. Can anyone help me to explain Moz DA 2.0 factors a bit more. Thanks
Algorithm Updates | | Usman40040 -
Agonizing over Meta length or content seems to make no sense as Google seems to be ignoring them!
Real frustrating for me to see Google ignoring my 'Meta Descriptions' and 'mining' my site for any description it chooses. For years my meta has always been displayed and was set up with best practices according to MOZ. My site snopro.co.nz and snopro.co.nz/wanaka-ski-hire have plenty of competition in the market but we are the only ones with a huge point of difference, we are web based only, and deliver the ski rental gear. My quality meta was a way I could control the text and use for a good CTR due to offering something unique in the 'Meta' (Rental Delivery). Seems the only way I can 'control' any text is with 'Adwords' ...funny that! Any others out there finding the same? Justin. BTW my meta is - 'Snopro Ski Rental Delivery Wanaka. We deliver & custom fit ski hire in the comfort of your accommodation. Hassle Free. Multi-day save 10%. Book here'
Algorithm Updates | | judsta0 -
Sub-domain with spammy content and links: Any impact on main website rankings?
Hi all, One of our sub-domains is forums. Our users will be discussing about our product and many related things. But some of the users in forum are adding a lot of spammy content everyday. I just wonder whether this scenario is ruining our ranking efforts of main website? A sub domain with spammy content really kills the ranking of main website? Thanks
Algorithm Updates | | vtmoz0 -
Ranking For Synonyms Without Creating Duplicate Content.
We have 2 keywords that are synonyms we really need to rank for as they are pretty much interchangeable terms. We will refer to the terms as Synonym A and Synonym B. Our site ranks very well for Synonym A but not for Synonym B. Both of these terms carry the same meaning, but the search results are very different. We actively optimize for Synonym A because it has the higher search volume of the 2 terms. We had hoped that Synonym B would get similar rankings due to the fact that the terms are so similar, but that did not pan out for us. We have lots of content that uses Synonym A predominantly and some that uses Synonym B. We know that good content around Synonym B would help, but we fear that it may be seen as duplicate if we create a piece that’s “Top 10 Synonym B” because we already have that piece for Synonym A. We also don’t want to make too many changes to our existing content in fear we may lose our great ranking for Synonym A. Has anyone run into this issue before, or does anyone have any ideas of things we can do to increase our position for Synonym B?
Algorithm Updates | | Fuel0 -
Duplicate Content
I was just using a program (copyscpape) to see if the content on a clients website has been copied. I was surprised that the content on the site was displaying 70% duplicated and it's showing the same content on a few sites with different % duplicated (ranging from 35%-80%) I have been informed that the content on the clients site is original and was written by the client. My question is, does Google know or understand that the clients website's content was created as original and that the other sites have copied it word-for-word and placed it on their site? Does he need to re-write the content to make it original? I just want to make sure before I told him to re-write all the content on the site? I'm well aware that duplicate content is bad, but i'm just curious if it's hurting the clients site because they originally created the content. Thanks for your input.
Algorithm Updates | | Kdruckenbrod0 -
Could we run into issues with duplicate content penalties if we were to borrow product descriptions?
Hello, I work for an online retailer that has the opportunity to add a lot of SKUs to our site in a relatively short amount of time by borrowing content from another site (with their permission). There are a lot of positives for us to do this, but one big question we have is what the borrowed content will do to our search rankings (we normally write our own original content in house for a couple thousand SKUs). Organic search traffic brings in a significant chunk of our business and we definitely don't want to do something that would jeopardize our rankings. Could we run into issues with duplicate content penalties if we were to use the borrowed product descriptions? Is there a rule of thumb for what proportion of the site should be original content vs. duplicate content without running into issues with our search rankings? Thank you for your help!
Algorithm Updates | | airnwater0 -
Content vs articles vs blogs is there a difference?
I was wondering is there really a difference between website content, articles or blogs and most important do search engines see it differently? My website is pretty much an ecommerce site and most of my long text is on my blog. The only other pages that have much content is the homepage, all the other pages may have a paragraph. I am just wondering if i need to make more actual pages with text/content or is having my blogs good enough? I am no expert in seo and just wondering if i am wasting too much money on getting blogs written or should i get more content. Content being a page called commercial printing and blog being a page called why do do i need commercial printing? Also would it matter to the users who find the site? Would the users come to my site just looking for information or would they actually think of me for the service?
Algorithm Updates | | topclass0 -
New Blog Post Ranking Fluctuation
I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?
Algorithm Updates | | BMac540