Does PPC affect SEO Traffic?
-
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site.
However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease.
Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it?
Thanks.
-
Oh yes, the short answer would be, No as others posted here.
Here is an interesting discussion about this topic from Moz Q&A forum:
http://moz.com/community/q/how-google-adwords-can-impact-seo-ranking
And an interesting post on YouMoz blog:
http://moz.com/ugc/8-ways-ppc-and-seo-are-better-when-used-together
-
I'd say Dean has it pretty much spot on.
-
Short answer is technically no. However if you are using keywords in your campaign that you already rank well for in the organic results then this may have and effect of moving visitors that you many have gained naturally to paid visitors.
AdWords can be a great tool to evaluating keywords (and weeding out negative ones). So unless I want to dominate the results page for a particular keyword then I don't use keywords that I already rank well for in my campaigns.
-
Hi
Maybe this ppc adds are getting the traffic instead the organic results.
I mean, if your organic results are good and you site is the first positions, could be that the "searchers" are clicking the adds instead of the organic results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Referral traffic being reported as Direct traffic
Hi, I have a link on my www homepage to another subdomain website. Both websites are served on https, and have independent Google Analytics properties. However, the traffic from the www site to the subdomain site is being reported as Direct, and not Referral traffic. Any ideas why? See image provided for context... RCn6HER
Reporting & Analytics | | RWesley1 -
Decline in Traffic
Our company is a full service law firm with a main website and 6 microsites relevant to each practise area. Over the last 2 years, we have had significant traffic growth and ranked well in SERP, conversions were good and everything was tracking along nicely. Come January 2019, the traffic on 2 of our microsites have dropped by 20% and is not recovering. We have done a site audit and there are no issues with the website, we are still ranking #1 in SERP for our targeted search terms but the traffic just isn't there. Has anyone else with legal websites had this issue or can provide insight into the drop in traffic? It just doesn't make sense why all of a sudden the traffic isn't there anymore. Any advice on what other actions we can take to try and find the issue would be appreciated.
Reporting & Analytics | | monique-plaw0 -
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
Reporting & Analytics | | Julia_a1a1 -
International SEO Domains & Avg Session Duration
I have a couple questions 1) Is there any SEO value to forwarding multiple domains to the same domain? For instance, we own dozens of of the same domain name but with International extensions. I haven't seen much on this topic and assume that Google ignores such domain names (they don't really have much of any links to them). 2) Is there any research on whether time on site is declining across the web? I've noticed a trend over the years but I want to make sure this is a standard user behavior as people jump around quicker and search hop for information.
Reporting & Analytics | | ScottOlson0 -
Google referral traffic drop around 14th July 2014 (UK). Anyone else seeing it?
We've seen around a 25% drop in Google referral traffic from the 14th July 2014 onwards and having real trouble identifying why and from what search terms we're being effected. WMT and Moz Pro don't show any movement. Is anyone else seeing the same thing on UK search terms? Seems a bit late to be the effect of Panda 4.0? Any help would be amazing. Thanks.
Reporting & Analytics | | whis1 -
More Traffic From Lower Rankings?
I have access to analytics for two different sites that rank for the same keyword. Strangely, the site that ranks on page 3 gets three times as much traffic as the site that ranks on page 1 (rankings according to multiple SEO tools as well as my own browser). How is this possible?
Reporting & Analytics | | JABacchetta0 -
Do Google Analytics filters affect link building?
We recently made a few link wheels for specific product pages. We've been having great results with all of the wheels except for one. The one we are having issues with is the only link that we were using a Google Analytics filter on; it looks like this http://domain.com/page.htm?zSource=Specific Keyword%tracking My question is does Google ignore links that are obviously utilizing their analyitcs custom filters? We're doing some more testing to try to find out if it truly is the link or if the wheel is a bad one. There are so many things that could go wrong but with so many of our link wheels working well, I wonder if the filters are what is causing such results.
Reporting & Analytics | | MichealGooden0 -
Help with local SEO strategy for service industries
Here is the scenario I often wonder about: My client's tree removal service is ranking in #1 in local search for
Reporting & Analytics | | MozMan2
"tree removal town state." His Google Places account is set for a 30 mile radius. He has lots of directory listings and positive reviews. Some inbound links as well. The same client is ranking #1 in organic listing for "tree removal county state" ...I chose to target the county for organic listings because the client was dominating local search for the town. My reasoning: I thought, Google local search would bring all of the local specific searches for "tree removal town state" and organic listings would bring the broader searches for "tree removal county state." That is exactly what's happening and stats show there are some visitors coming to the site searching with the county name. Not a ton of traffic but a lot of keyword variations using the county name. The bulk of the traffic comes from the his Google Places listing for the town the business is located in which is great. Dilemma: My client is not ranking in local search results for neighboring towns just a few miles away and certainly not ranking in organic listings for neighboring towns either because we are targeting the county. He has a long list of town names he services in the footer area and this does seem to help for organic search in neighboring towns with little competition. Broad Question: How can I optimize pages for the same services in neighboring towns without duplicating content. For example, the home page title tag and H1 reads:
Tree Removal, Tree Trimming, Stump Removal, County State It would be very easy to create identical pages with title tags and page headings for the different towns but that would undoubtedly create duplicate content and would look weird to someone browsing the site. Specific Questions: Should I put the town name where the business is located in the title tag even though the site already ranks #1 for that town in local search, without having the town in the title tag? Why not use this importunity for an area that we are not ranking for? Do I nix the county and state and try to insert another town or two in the title and H1? Ideally I would like to have this site rank well in local search for all of the neighboring towns. This may be too broad of a post, (it is my first one) but perhaps there are a few of you out there that can outline strategies that work for service industries like, lawn care, tree removal, landscaping, etc. Thanks for reading.0