Are there any legitimate ways to do press releases?
-
In the past month, we won a "Small Business of the Year" Award and the managing partner is up for "BusinessWoman of the Year Award" for the greater Tampa area. I would like to send out two press releases, because I think these are appropriate uses of press releases. However, I'm nervous because I don't really know what all the implications of using press releases are. I don't want us to get hurt or flagged as doing something spammy.
I also don't know which company to go through if they are still a good idea. PRWeb looks good to me, but then again, I don't really know.
Any thoughts on either aspect of this question would be greatly appreciated.
Thanks,
Ruben
-
Thanks everyone! And, EGOL, I really appreciate the detail in your response. That is very helpful!
Best,
Ruben
-
I would wait until you have BOTH the "Small Business of the Year" Award and the "BusinessWoman of the Year Award". Then I would get in touch with editors of some Tampa area news magazines, business development organizations, chambers of commerce, etc who have websites and newsletters that are published online, plus some websites in your industry.
I would send them suggested article text and several nice photos and quotes from a few of your well known customers.
Before I did that, I would have a great page of information bragging this up on your website and linked to obviously from your homepage. This article page would go well beyond the biz-of-the-year and the biz-woman story to tell about other staff. This page is great for a newsletter to give you a mention and a link to this page for people who want to know more. That gives you both a linkbait story for other sites plus a landing page for people who just want to give you a mention.
Don't underestimate biz development organizations. Part of their job is to beat the drum for great stuff happening in their community. They probably have a person who is supposed to tell about this in their newsletter, annual report and on their website. They are also content providers to the local newspapers, area websites, etc. Find the person over there who is their media relations director. Big city like Tampa should have a few of these people. Help them do their job and they will love you.
-
Straight from 'The Cutts': You sure can throw press releases out, just don't use exact match anchors.
If you haven't used press releases extensively, just for the sake of links - you should be in the clear.
-
I still find PRWeb safe to use and haven't experience any noticeable penalties.
Press releases are still safe to use, just not as link-building technique. You can still utilize them to get newsworthy information about the company out to the public. Distributing it on your website, some online place like PRWeb, and also sending it manually to larger publications that your information is relevant to can be very valuable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where Should Your Company Press Releases Live
Hi there, Our company publishes press releases on the company blog and have found we were hit by an algorithm update. We have identified the press releases as being the culprit and would like to move all press releases to a company press page on the main site and title it "press room" or "press." We have a lot of media sites that visit our blog to grab the most recent releases, so they are important to the business. My question is, how should we handle the page SEO wise? Should we do a "no index" or a "no follow" on all the links? I'm curious what advice the community has on how to handle a company's press page. Thanks!!
Branding | | Ecom-Team-Access0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
PR Web Press Release for Links
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world? If so, what is the right way to take out the most value of a Press Release.?? Please advise, Morris
Branding | | PrintEZ0 -
Press Releases benefit from having an author
We just started doing some Press Releases and want to maximize the benefits of them to our full potential. Would it be beneficial for our PR to have an author? We know Google likes real people and was wondering if attaching the author to the PR will provide more strength to that particular author?
Branding | | WebRiverGroup0 -
Press Release Best Practices - should I add the PR to my site?
I wanted to know the best practice for SEO when it comes to press releases. If I publish a press release through a site like PRWeb or PRNewswire, can I also add the same press release to my site in the "news" section or will that create duplicate content issues? Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I don't necessarily want to take people away from my site, but I'm not sure if putting the whole release in both places makes sense. Thanks!
Branding | | pbhatt0 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791 -
How to capitalize from a press release?
My largest client, a financial services outfit are about to launch a major new service. As part of this, their PR agency is about to issue a press release that will go to financial journalists and the whole stock exchange. Is there some way, as their SEO advisor, that I can increase the impact of this and help them to further benefit? Thanks in advance...
Branding | | generalzod0 -
What is best way of using facebook share
I recently launched a scrollable web comic at www.shoutout.co.in. In space of 2 days after launch, i got more than 100 likes. While this is great number, i am not sure if this is best usage of options provided by facebook. Which option is best share/like/share-with-comment option? Currently i only have "like" implementation. Is this giving less probability of visibility to friends than "share-with-comment" option? stats and numbers from your experience/campaigns will help.
Branding | | ShoutOut0