Link Age as SEO factor?
-
Hi Guys
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspxWe will be doing the standard redirects etc
However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24sHe says that basically you loose a bit of page rank when you do a 301 redirect.
Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space.
So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect.
-But now I have another dilemma which I'm unsure about.
So the main question:
Is link age factor in rankings ?If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
-
Do you have the option of not displaying the extension on your URL? That way no matter what underlying language you use, you have the same URL and don't have to worry about updating links in the future.
-
The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.
-
Link age is not a factor.
Strength of domain/page the link is coming from is a factor. (would you want a day old link from the front page of SEOmoz, or a two year old link from your buddies blog?)
The only reason link age is thought to be a factor is that the older the link, the older the page the link is coming from, and the older the page the more time it has had to build more authority, thus pass more juice.
Great idea on getting those links manually changed!!!
-
Ho ho ho! Very whimsical indeed
For your sanity you should know there has been issues with this for all of us recently - and Delete Reply doesn't work
( Hmmm, I wonder if SEOMoz will get penalised for all of this duplicate content??? )
-
From a developer's point of view: If you do not already have the new system in place, I would suggest a MVC move rather than aspx on the dotnet platform and put a cfm handler in place to map the pages at the controller level. Goggle will not know know there has been a change and you site will perform much faster. Microsoft is tending to move away from the aspx to the more structured mvc version anyway.
-
apparently I was quick enough to answer it twice before you could answer once
I tried to delete the 2nd post but I get a site error. C'est la vie!
-
Update your links to get back 100% of your link juice back.
See here for more info: http://www.seomoz.org/qa/view/48932/link-age-vs-domain-age
EDIT: DANG! How quick are you Ryan ;o) Were you at Vivid Lime's house when he started writing the question?!?
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
-
If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?
My answer to you is NO. But you should be aware there is at least some dispute on the topic.
The SEOmoz point of view (which I agree with): http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday
Another point of view: http://www.the-system.org/2011/01/google-algorithm-change-attacks-spam-or-does-it/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Volusion SEO
I have an SEO setting on our Volusion e-commerce store enabled, it is titled "Enable full URL for Home Page Canonical Link (include /default.asp)" I am questioning whether or not this should be enabled for optimal SEO performance. Can anyone provide any advice on this?
Intermediate & Advanced SEO | | PartyStore0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
Why the sudden link drop?
A the end of November I am showing that our total links were 118k. Current links are 22k. We changed sites early November so that was about three weeks before. What would cause the drop of about 100k links? Or where should I start investigating?
Intermediate & Advanced SEO | | EcommerceSite0 -
On-site links
Hi everybody, There's a lot of information about getting sitewide backlinks, but so few about on-site optimization. Is there a maximum of links to put on a page ? Is there a maximum of link that a page should receive ? etc ... ? So, what is the optimal strategy ? And I'm only concerned about on-page and on-site link, not backlinks commming from other sites. Thanks
Intermediate & Advanced SEO | | DavidPilon0 -
How to create SEO budget?
If I see the site which has 8,000 links from unique domains (RDD in Market Samurai). How much could it cost to build such amount of links? How long does it take? What SEO budget will be based on these data?
Intermediate & Advanced SEO | | rboychuk0 -
Domain Age. What's a good age?
I have a new site that ranks very well and is rich with content. I know that it would rank better but since it's new I'm assuming that it is being held back. My question is how long does it take for a site to mature?
Intermediate & Advanced SEO | | bronxpad0 -
Do you think Link:Content Ratio counts in SEO?
We posted the same question in Quora. But hope to get responses or test results from SEOMOzers. This might help Google for identifying: High Link:Content Ratio = Parked Domain
Intermediate & Advanced SEO | | arousta
Moderate Link:Content Ratio = Directory Site
Relatively High Link:Content Ratio = Normal Website
Very High Link:Content Ratio = Article page or Blog Do you think Google is using it, especially during Panda Update? I am trying to find a reasonable cause of many situations like the PR of deep links or category pages in Directory sites has vanished. And if that has something to do with it.0 -
Dynamic SEO resources
Hi everyone, Could any of you recommend a good resource to learn about dynamic SEO? Thanks very much, Diana
Intermediate & Advanced SEO | | Diana.varbanescu0