Does nofollow link has any effect on link building

[petwho]

I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank.

Can anyone explain the effect of nofollow link on website ranking?

[TommyTan]

Hi,

In additional to having a natural link profile, nofollow links have other benefits ,aside from thinking SEO, such as driving traffic and getting more brand visibility for your website.  If you're getting more traffic from visitors who wants to learn more about your site, even if it's a nofollow link, it's definitely beneficial to your business.

In SEO regards, by getting more traffic and these visitors spending more time on your site might give Search Engine a signal that your site is relevant and brings value to your visitors.

However, nofollow links can still affect your link building if you're doing some black hat tricks with it such as commenting in every article.  You might get a manual penalty.  You can learn more on how nofollow links affect your ranking here: https://www.youtube.com/watch?v=QSEqypgIJME 

That's my 2 cents.

[Bryan_Loconto]

Hey petwho!!

I agree with Pixel by Pixel as well, Nofollow links don't have as much impact on rankings as "follow" links do, however they help show a natural link profile, being that not all sites that link to your content will be followed. Check out this awesome slideshare that Rand released last month at Mozcon 2014.

It has some really great experiments. If you fast forward to slide 73, it covers his experiment on "Do Nofollowed Links Have Any Direct Impact on Rankings".

http://www.slideshare.net/randfish/mad-science-experiments-in-seo-social-media

Pretty good stuff! Hope this gives you some insight! I certainly got a LOT out of it

[SilverDoor]

Totally agree.

Really well explained.

Just wanted to expand and point you in the direction of this article on Moz about "The Hidden Power of Nofollow Links".

It's well worth a read. Enjoy!

[GPainter]

Hello,

In theory Nofollow links have no impact on search rankings this is what Google tells us etc. but no follow links do make a link profile look more natural (100% follow links look bad) and there has been some observations (though no proof) that they can assist you. Although they don't transfer link juice they do transfer visitors which again can help.

So when you see an opportunity don't be put off by the no follow link, if it will benefit users go for it as its the users you are trying to help.