Google's Not Provided - What can I see and what can't I?
-
Hi Guys,
I've been looking into my company's analytics's data recently to establish where most of our traffic is coming from. More so, I want to get an indication of the percentage of organic traffic that is coming from branded and none branded terms.
Not provided takes up 80% of my organic traffic and the vast majority of keywords that are provided all mention the brand name. Does analytics's provide you with all of your branded traffic but just block others that it doesn't want you to see? Or is it just coincidence that the majority of the terms I can see are all branded?
I am just trying to establish how strong our brand is and how much traffic the brand name brings against none brand terms. All help is appreciated!
Thank you!
-
Have you linked your analytics account to google webmaster tools?
If you do you'll see a tab in analytics under Search Engine Optimisation that will have a report called queries which will show you what keywords you had impressions for and the clicks and CTR for each.
-
Google blocks 90% of keyword data for logged in users, people using Chrome, and more. I've found that the data is so poor now that we can't even use it. It has nothing to do with branded vs. non-branded, but more to do with how the user is using Google.
Unfortunately, Google really limits how much data you can see. You can also use Webmaster Tools to get started, but keep in mind that the impression/click data is also very poor. From there you'll be better off looking at which landing pages are receiving traffic, then looking for terms that page probably ranks for and seeing where you rank.
Here are some resources for (not provided)
http://cyrusshepard.com/7-fantastic-seo-tips-for-googles-not-provided-keywords/
http://moz.com/blog/easing-the-pain-of-google-keyword-not-provided
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on google analytic benchmarking report
Hi All, First I select My Industry Vertical - ABCD then I select Region - US ( all region) then size by daily session - 10000-99999 finally reports appears "Blank" but when I decrease daily session from 10000-99999 to 1000-4999 or less then report is perfect. So what does it mean? My Avg daily session is 70k to 80k. So how to analysis benchmarking in this case? Thanks!
Reporting & Analytics | | pragnesh96390 -
Google Analytics goals by source report?
Hello everybody. Is there way in Google analytics to create report on what goals have been completed per each source? Example: Lets say I have 3 goals: Subscription, Purchase, Quote. How can I get report, saying something like this: google / organic - Subscription - 5 conversions
Reporting & Analytics | | DmitriiK
Purchase - 3 conversions
Quote - 10 conversions and so on. P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed. Thanks0 -
Google Analytics for User Experience
Hi In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
Reporting & Analytics | | TheZenAgency1 -
What is this GA URL I keep seeing?
According to google analytics, most of my traffic goes to two URLs: "/site/kempruge" and "/" now, I'm pretty sure both of these are taking people to my homepage, but I do not understand the "/site/kempruge' one at all. When I type www.kempruge.com/site/kemprure it 404's, so I'm not sure what URL it even is? Also, I'm wondering if this url is hurting my website in some way? I attached the screenshots, but they didn't load properly. I'll try to add another one in the replies. Thanks! Ruben [
Reporting & Analytics | | KempRugeLawGroup](<a href=)" target="_blank">a>
0 -
No option to connect to google analytics!
I figured it out had to click on the pencil icon. On GA looks like this http://orlandocouponsfree.com - http://orlandocouponsfree.comUA-9313894-1orlandocouponsfree.combut url is http://www.orlandocouponsfree.com/Is this an issue? When I tried to connect to google analytics yesterday. There was a connection issue with Moz & GA. I refreshed page hoping it would help. Now it won't let me choose domain. When I view campaign it says I should connect properties. [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG] I click link and get to this page which doesn't provide my an option. http://analytics.moz.com/settings/campaign/89561.117561 [IMG]http://i.imgur.com/jkJ0ZdF.png[/IMG]
Reporting & Analytics | | touristips0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Google Analytics - In-Page Analytics
I had a strange thought waking up this morning, and was curious to hear other people's opinions on it. In Google Analytics, under Content > In-Page Analytics, Google shows what links on your site pages get clicked and how many times plus other metrics. Do you think they use that data for ranking back links so-to-speak? What I mean is, say I had a back link to my site on example.com, and example.com had google analytics installed. Google can see through google analytics whether my link has been clicked on. Say that my link gets no clicks, do you think that Google would use that metric against my site deeming it "not popular" or "not a good resource", even if example.com was a very popular site? And it could work the other way. Say my link got thousands of clicks on example.com, do you think that Google might use that to promote my site? I couldn't find any other discussion on this anywhere, so am not sure if people have already thought about this.
Reporting & Analytics | | THB0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0