Hiring for SEO Outreach
-
Hope everyone is having a nice Labor Day!
We're a family owned wine club startup and have been handling SEO in house since things didn't go well with a previous SEO company (and sure we've done plenty of bad stuff along the way as well).
In any case, we're writing a blog, including video entries etc. I've been handling basic email outreach about posts (ie if I write a winery profile, asking the winery to link to it) but don't really have time to handle more significant outreach than that.
Can anyone make some suggestions about where to hire someone for an outreach job like this? It would undoubtedly be part time and Elance didn't give us anyone we were comfortable with.
Thanks in advance!
-
Thanks everyone for the suggestions and links-
Jim-you're the best....seriously!
-
Hire someone Mark that you're "comfy" with would be my answer....
Email me for more info....I've a couple of CA contacts you might want to consult on this for candidates too!
-
I think the issue of hiring a SEO agency is like real life, it all depends on what my objective value.
I also paint my house but if I want a professional job I call to a painter...greetings Alex
-
You don't necessarily need to pay SEO salary for your outreach effort. I have a VA in the Philippines that does this for me. I gave them the outreach template and guidelines for who to reach out to, and they take care of it. If/when they get a response they forward it to me and I take if from there. This has worked pretty well for me - not just for SEO but for building business relationships - and is a lot more cost effective for small businesses like mine than hire an SEO company.
I hope this helps.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outreach with your own name
I always send outreach under my own name. I use either my private e-mail address or an own e-mail address from the clients domain. I just send out 10 emails and I did get 6 replays which 4 of them started about my SEO background . The response rate was great, but my SEO background isn’t in this case. How do you guys handle this situation? I have always used my own name because it feels right. It’s also handy in case I pick up the phone or visit an link prospect in person. The disadvantage is that people directly doubt my sincerity or they want to sell me a paid placement. Love to hear your take on this.
Link Building | | Bob_van_Biezen0 -
Victim of negative SEO, but will this be believed if the client has not always been whiter than white?
A new client has come to me because they have found themselves in hot water with Google having received a manual spam action for unnatural inbound links. The sad case in this story is that I completely believe that the client has been a victim of an attack by a competitor. They finally made it onto page 1 in their competitive niche, and within a few days random links started appearing on spammy sites (often foreign language sites.) By the time the message came from Google about 2 weeks later several thousand of these links had been built. The first stage was to get the client to be very honest with me about anything he personally had done that might be considered manipulative. Unfortunately following some bad advice several months ago the client purchased one site-wide link (already in the process of removing it.) The same company that gave him this advice also built just under 100 links to his website (over the course of a couple of days) in early December. So - we know the client hasn't been whiter than white, and we are going to undo anything that he had responsibility for asap. We are also working to ensure that he is earning really high quality links in the right way (already have some great press coverage in the pipeline and are working on unique content.) My question is - given some past mistakes made by the client - is there any way that we credibly get across the fact that this recent huge volume of spam is absolutely nothing to do with him in a reconsideration request? Of course we can start work on removing these links and can disavow anything we can't remove - but my expectation is that should this be successful the same competitor is going to continue throwing spam links at my client. I appreciate that previous actions by the client would in themselves have been worthy of a manual spam action - but it seems far too much of a coincidence given the timing if this penalty was unrelated to the recent attack. I'd really appreciate any insights from the Moz community and will look forward to sharing our eventual success story as a YouMoz post! Tom
Link Building | | TomVolpe0 -
Backlinks from archived content? SEO penalty?
I'm curious, if I go to webmasters and suggest a change to an article in their archives (convincing them that the new link offers more value to their readers), how would Google look at that? It seems to me that if a two-year-old article all of a sudden gets a new link, it might look fishy, and might even bring penalties with it. Thoughts?
Link Building | | JABacchetta0 -
HELP - Should I Disavow SEO, Site Analysis, and Website Worth Links?
I have a gadget site and have MANY links to my site from sites that offer web analysis or SEO tools. For example, the site chkme.com has over 1,000 links to my home page. I don't know who they are, why they are linking to my site, and their site is irrelevant to my industry. Should I disavow links from sites like these? My site seems to be linked to from a lot of "website worth" type sites as well. I think I may have been hit with an unnatural site penalty but I do NO blackhat or any type of link building whatsoever. Thanks in advance 😉
Link Building | | Humanovation0 -
Do inbound links to download .exe files improve SEO?
The site, (http://www.bartenderbarcodesoftware.com/) sells barcode software. They also provide free printer drivers on their site. During a recent domain change (before I started helping them), they began looking at their inbound links and found quite a few external sites linking to these download files. However, when someone clicks on the link on one of these sites (i.e. http://vvs-motor.com.ua/barcode-printer-drivers) it immediately begins downloading the file (i.e. http://www.seagullscientific.com/downloads/drivers/archive/7.2/7.2.4/Unimark_7.2.4.exe) without taking the visitor to the site. The owner would greatly prefer this traffic to engage with the site and is considering 301 redirecting those download links to an actual webpage. Question: Would this look suspicious to Google? Would this have a positive or negative effect on SEO? The last factor to consider is that many of these sites will likely just recreate the list based on the new links at some future point. Thanks for any help!
Link Building | | motosantiago0 -
"New" Digg - SEO benefits?
Quick question for the group - I've not used the new Digg. Does it have SEO benefits? I wasn't sure if Google counted these or not. thanks
Link Building | | yandl0 -
Do VigLink links get indexed, and then pass SEO juice to the merchant?
You can find the service at viglink.com, they do dynamic linking to anchor text for participating publishers on a cost-per-click basis. Less interested here in the conversion quality and more interested in the broad SEO value. Any ideas?
Link Building | | SimpliSafe0 -
Do incoming affiliate links help with SEO?
Quick question: If my affiliates promote an ebook via an e-junkie affiliate link that points to a sales page on my domain, will I get any SEO benefit from the links? Will Google see that the e-Junkie affiliate link 'hops' through to my domain name? i.e. Affiliate's website --> eJunkie link --> ebook landing page on my domain Thanks for your advice! Ian
Link Building | | internal-communication0