Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
-
Hey,
I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings.
I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue.
Please help this SEO noob out!
-
Thank you everyone! I've come to the conclusion that I'll be waiting to make the transition until after the busy season.
I appreciate all the help!
-
Stew, I certainly wouldn't recommend transitioning to your new site two weeks before your high season begins. I'd recommend do it right now or after the season has ended. Besides the 301's (which could be the least of your issues), there are numerous other issues that may need to be worked out before traffic is back to normal and even if you're fully prepared, siht happens. Give yourself as much time as you possibly can prior to your high season.
-
As Host1 already said it "Depends on how often your site is crawled"
But also how frequently the keyword/phrase is updated in the serp as-well. Some keyword phrases are updated daily and others might take a while longer. Ive seen serp updates within minuttes but also some updates in serp that takes months since there isn't a hole lot of new data in that area.
-
The best answer i can give you is the following links (I assume that google is your main priority.):
https://support.google.com/webmasters/answer/93633?hl=en
https://support.google.com/webmasters/topic/6029673?hl=en&ref_topic=6001951
With the change of address tool you shouldn't experience any problems as far as i know. Unfortunately i did not have the time to localize similar tools (if they exist) from other search providers:
https://support.google.com/webmasters/answer/83106?hl=en&ref_topic=6029673
-
Thanks Host1. Is there a worst case scenario? I've done 301 re-directs from #1 ranking pages and not seen the redirected page in the top 10 search results for weeks.
-
Depends on how often your site is crawled by Google/Bing/Whatever. Normally it should be visible within the next crawl. (Minutes/Hours/A day or two.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google: What factors contribute to rank a landing page in a specific country?
Hi community, I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword? Thanks
Algorithm Updates | | vtmoz0 -
Linking from high ranking sub domain pages to less ranking main domain pages to benefit latter
Hi all, We have our product guide pages on sub domain which are years old, so have some backlinks and high ranking for the beand related queries. Now we created new guide pages on our main website and we want these new pages to rank top beating the old pages from sub domain. Again we can't deindex or rel canonical to solve the issue as there are some part of users still using the old pages. We are planning to give a link from every old page of sub domain to same new page on main domain. Will this linking increases the authority of new pages technically and helps in ranking better? Like we give a link to "Moz guide 1" page to "Moz guide 2" page to rank latter better. Thanks
Algorithm Updates | | vtmoz0 -
Consistent drop every time after ranking good for few days: Same experience?
Hi all, We been facing this ranking fluctuation issue for over an year. Every time we made some changes for better optimisation. We improve rank but eventually drop after few days. Most of the changes we employed are On-page like page loading, fixing broken links & redirects, page titles optimisation, etc. When can see the ranking improvement for our main keywords and related keywords for a while and we drop with in a week eventually. I wonder if someone face the same issue and any thoughts on this scenario? Thanks
Algorithm Updates | | vtmoz0 -
Home Page not ranking?
Hey guys, I'm working on a relatively new client and have noticed that all the initial rankings that we have point towards a sub page rather than the home page. Only a branded search appears to bring up the home page which seems really strange. Any ideas? Home page; www.geraldmiller.com Sub page (ranking); www.geraldmiller.com/dwi-dui-defense
Algorithm Updates | | Webrevolve0 -
Why is a sub page ranking over home page?
Hey guys! I was wondering whether any of you Mozzers out there could shed some light on this query for me. Currently, one of our clients is ranking (on the second page, at least) for one of their target keywords. However, it's not the home page that is ranking - it is a sub page. I guess you could say both are targeted to rank for the keyword in question but the home page has a considerable more PA (+10) and has a lot more incoming links so it's a little bit baffling as to why the sub page has been given an advantage. Does anyone know why this may be? Also, on a secondary note, should I continue to build links to the home page or target this particular sub page to have a better chance of ranking higher for the keyword? Any advice on this welcome! Cheers!
Algorithm Updates | | Webrevolve0 -
Does Article Creation Still Have Good Impact On Search Engine Ranking
Hello, I have few dough regarding Article Creation and Articles Posting**.** As we know randfish has said there is no use of article marketing, many articles sites are getting penalized. **Few question ** 1) Article creation and Publishing Are Good Now Days ? 2) Does Article Creation Still Have Good Impact On Search Engine Ranking ? 3) Webmaster post one articles in different articles sites, So if we post one content in many sites does search engine doesn't look as duplicate content ? 4) One Unique Articles Has To Posted In How Many Article Directories ? Regards & Thanks,
Algorithm Updates | | sumit60
Sumit0 -
Will signing up for Google Places affect my national rankings
OK, Here is a question which I can't find but think people have thought about. I would like to know others opinion. I have had a site that ranks well under generic national keyword terms. (not geographically specific) Its a small website, only 10 pages. We get 85% of our business from online applications. These applications come from all over the united states.Our SERP rankings generate 70% of all our traffic. My question is this: we operate in a state where we don't do business. We are a virtual business. Should I sign up for google places? Will It hurt my national SERP rankings?
Algorithm Updates | | FidelityOne0 -
Google.ca English and French returning different rankings
French Keyword : "Chauffage électrique" Currently Ranking 4th on Google.ca (French) It is not even top 50 on Google.ca (English) Why so much gap between them? Both are on Google.ca, just different language. Also, when searching the keyword on Google.ca (English), all the results shown are in french anyway ! Why is mine way off ? How can I help the ranking on the EN version? Why does Google.ca FR and EN have different rankings?
Algorithm Updates | | Kezber0