Google Analytics for User Experience
-
Hi
In terms of looking at the overall User Experience of a website is there any particular areas of Google analytics that you believe to be particularly useful to identify areas of worry or opportunity?
-
Along with what Andy said, look at source that drive the most/least conversions and look for patterns, how many visits a prospect makes to convert, page load time (faster=better) and etc.
-
And i have just had an email from Distilled covering this same topic so thought I would share the link
https://www.distilled.net/resources/6-ways-to-improve-user-experience-using-analytics-data/
-
pages with high bounce rate / exit rate is usually a great place to start.
If you want to go one step further look at page exit / bounce rate by device or browser and then you can start to see where problems are occurring.
These will highlight problem areas on your site for you to take a look at.
Just because you have a large screen and your site looks and works amazing, its usually not the case for your customers.
That is where I would start and this will give you the quickest and easiest wins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Google Experiment?
Hello All, I am doing A/B testing via google analytic experiment now my query is for my ecommerce site homepage i am trying to add newsletter in 3 different way so it will be variation A, Variation B and Variation C. So my query is what should be then original page? Currently there is no newsletter form on homepage. Do I consider original page as Variation A? i.e. abcd.com?variation-A as original page? Then google will decide winner between original page i.e. variation A and Variation B & C Thanks!
Reporting & Analytics | | dsouzac0 -
Google Analytic - Avg load Time - Page Timing Sometimes Graph goes suddenly up why?
Hello All, I have attached the avg load time screenshot for my ecommerce site for 1 month. Screenshot is for Mobile site. If you check the graph then only one day graph gone very high. Now again I have attached that particular day graph too. My query is why graph gone high 1) Is it my site not performed well on particular one day on particular device for single visitor? because for desktop and tablet graph showing normal 2) so here if site restart or down then it can be a problem for desktop, tablet too right? Can anyone give me any clue? Z4hX1 IanuP
Reporting & Analytics | | pragnesh96390 -
Adwords in google analytic Transaction showing more than actual adwords
Hello Experts, Compared to my google adwords account , transaction showing more in adwords for google analytic. May i know where i am going wrong? Thanks! Dev
Reporting & Analytics | | devdan0 -
Why my WMT is showing more clicks than my Google Analytics Organic Search Traffic?
Hello Everybody, Can somebody help me figure out this puzzle: My WMT is showing 6000 clicks, while my Organic Traffic in Google Analytics is showing only 3500 daily ... how is that possible? Best Regards
Reporting & Analytics | | Muhammad_Jabali0 -
Why is Google Analytics reporting 20% fewer goals than Unique pageviews of same thank you page?
This is really puzzling me and my research has not thrown out the answer. I have always understood URL goals to be unique pageviews of the thank you page you are tracking. UPVs and goals should both only be counted once per session... Has anyone else seen this issue? Goals were not set up historically so I wanted to use unique pageviews of the thank you page for year on year comparisons, but 20% is a big difference! Background There are multiple pages to track so goal is set up using Regex There is no mistake in the goal set up (honest!) The goal URLs all match the unique pageview URLs, there are no rogue URLs There has been no change to the site or the tracking set up Data is not being sampled It's a lead gen site in an area where multiple enquiries within one visit would be very unusual Thanks in advance!
Reporting & Analytics | | McCannSEO0 -
How do I set a filter in Google Analytics?
I want to filter out direct traffic from the service provider msn. For some reason they are crawling our traffic and its throwing off my data. So I want to exclude direct, but only from msn. Would I set my first filter for direct then msn or vice versa? Thanks
Reporting & Analytics | | EcommerceSite0 -
Need help setting up a Google analytics goal.
I'm just now getting my feet wet with the goals in GA. I'm trying to figure out how many visitors to a certain page, click on a certain link (which takes them no a certain page on my site.) What's the best way to go about this? Thanks.
Reporting & Analytics | | NoahsDad0 -
Get Stats on Search Box Usage, Using Google Analytics?
Let me preface this by first saying I am NOT using the Google Adsense Search feature. The question I am asking is pertaining to the standard search box that comes already coded in most .php blogs. In the Google Analytics, is there a way to tell how many people are searching using the search box? I've looked through the navigation and pathway options in analytics and I don't seem to see anything that definitively points to the number of people using the search box but, perhaps, I am overlooking it. Any insight?
Reporting & Analytics | | ChristineCadena0