Best practice for local SEO when two offices handle different services?
-
Our agency has three main services - SEO, PPC and web design. We're in the process of setting up a new office in a different city where our PPC team will be based, while SEO and web will stay in the original office.
How do we handle local SEO/Google My Business listings in this situation? Geo-targeted service pages and two separate GMB listings?
-
Very helpful thanks Miriam. Your answer confirms my gut feeling on this, I just wanted to make sure I was on the right lines. Never heard of the same business offering separate services from two physical locations before.
I think on the site we'll have two separate location pages, as you suggest. This way we can link the listings to separate URLs and keep the services separate.
-
Hi Matt!
The number of Google My Business pages you have is dictated by the number of physical locations out of which you operate - not the number of services your company offers. For example an HVAC company with a single location can have just 1 Google My Business page - not one for heating, another for cooling. I think maybe you already understand this, but I just wanted to be sure to mention it in case there was any confusion about this.
If you have 2 locations, you'll have 2 pages, but Google doesn't have categories for PPC or SEO, though they do have one for Website Designer. You'll want to accurately represent whichever service you offer at each location, as best as you can, which will likely involve use of the category Internet Marketing to categorize your PPC and SEO services, and then a clearer explanation in the business description field.
On the website, it would be most typical to have a location landing page for each of your physical offices, and then 1 page for each service you offer.
Does this help, or am I not quite getting to the heart of your question? Please, let me know!
-
Both really. For example if I was looking for SEO <location>in Google I'd want to see companies who were based in that area. If I was then told I had to go to another location for a meeting, I might be put off.</location>
Saying that, with SEO/PPC they can be more remote - it's not like looking for a taxi company. We have a couple of options, not sure which to go with.
-
I assume your services are limited to the locale, i.e. if someone in location A (which focuses on SEO) wants PPC, you'd refer them to location B. With that in mind, all locations can be a lead-gen engine for all your services. Why not put all services on each location page?
Perhaps I am not fully understanding the question, but I have a feeling you're looking at this from your perspective and overlooking the users perspective?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is SEO effect of NAP Inconsistency A Hoax?
Is the effect of NAP inconsistency on search rankings basically a myth to justify business citation management services? I've been doing SEO for over 10 years but only recently started doing local businesses. I have yet to find any sort of published study that clearly shows a significant ranking effect by correcting an inconsistent NAP on any business directory site other than Google and Bing Business Listings. In fact, the publishers of any such articles claiming NAP inconsistency has a significant negative SEO effect are almost always businesses or people that are charging for such services. Gee, could they be a little biased? Obviously if you have an incorrect address that is far from the actual address, correcting it will help your ranking (think 3-pack) in the area close to your business but that's not really the type of ranking effect I'm talking about here. I'm talking about a missing suite #, or an old address that is 1/2 block away from the new address but still the same phone number, or identical address but different phone (a toll free versus a local number). That kind of stuff. Of course you don't want to have an incorrect address or non-working phone number on places like Superpages, Yelp, Yellowpages, etc, but does anyone know of any place I can find good factual proof that having inconsistent NAPs on these sites has any significant effect on rankings? I'm sure some of the big SEO companies have the data to determine the effect. Or is this more of a "tin foil hat" / herd / OCD mentality on this subject that no one can prove (or disprove?)
Local Listings | | MrSem0 -
What's the 20/80 rule in local SEO as it relates to health care organizations
Hello all, I'm in charge of local SEO for a health care system that covers the entire state of Nebraska, with dozens of clinics all over the state, but mainly Omaha and Lincoln. I'm trying to build a cohesive local strategy for our organization, and a big part of that is figuring out what are the 20% of the actions I could take that will get me 80% of the benefit. Based on your experience as a local SEO specialist or ideally someone who does local SEO in a health care setting, what are the key things I should focus on? I'm not new to local SEO (just new to health care). My guess would be to focus in on getting a good local page on our website for every clinic/location etc., and getting a good Google Page listing for each one as well. But I figured I'd seek out advice on this before I plunge ahead.
Local Listings | | Patrick_at_Nebraska_Medicine1 -
How to rank same business page in different locations?
Hello all, First of all thanks for answering my previous queries. Now, I have one more query and I am hoping to get best possible answers from you guys. Query: I have one business which is located in one city only and I have a verified listing there (I am ranking good in that city). However, I want to rank the same business page in couple of other cities as well. What should I do considering that I cannot create a new listing for other cities because I have my office in single location only? Looking forward to answers. Brian
Local Listings | | BrianBotts.0 -
Reliable provider of SEO services for Baidu
Hi, Does anyone know a reliable SEO agency specialised in Baidu? Thanks! Isabel
Local Listings | | iubeda0 -
How do we setup renting space without hurting our local seo?
Currently, one of our offices has two businesses in it that our owned by the same person. The law firm and the title company. They both use the same address, but they both rank locally for this area. I'm worried that having another company rent space here that is not affiliated with the owner AND is using the same address will hurt us. What are our options here? The best thing I can think to do is have them add a suite number or something to their listing, but I'm not sure exactly how to do that. Do I need to get the post office is to verify that? Will google and the rest just overturn it, if it's not in their records? Anyone know how best to proceed with this? Thanks, Ruben
Local Listings | | KempRugeLawGroup1 -
Google Services for our Multiple Entities with Multiple Locations
I need to know what is the better practice for us. We have long had one Google account for our four businesses. It was easy to manage GA, Adwords, WMT and until recently - Places. My places account is not transferred to the new My Business Locations, but I am having trouble with a few items and I am wondering if it would be better to have each of our business take on their own unique Google accounts. If I did that, would I be able to transfer GA and other ownership or would I lose all my existing data? Should I just wait to see what my listings are when i get transferred and then worry?
Local Listings | | KJ-Rodgers0 -
Change in Google local ranking
So we have a WA construction client that we're working on doing some local SEO stuff. This month all the keywords that we're tracking but one is on the first page. It's easy to say "yay, we're so damn good at what we do", but it seems like there must have been a shift in the way google is ranking local results. Anyone else experiencing this??
Local Listings | | SoleGraphics0