Why is my website not ranking? Has A grade on-site from Moz.

[SWD.Advertising]

I have a website that I am trying to get to up the SERPs.

However the site isn't appearing in the search - even when I search for the business name.

The site is http://www.jl-engineering.com/

The keyword targeted is DPF Cleaning.

Could anyone explain to me why the site isn't showing at all - and how to fix this?

Thanks

[SWD.Advertising]

Thanks for the response.

I have submitted to GWT and done the fetch and render.

The site has been live for a few years - but this is the first time that I have started doing work on it for SEO.

I will change the tags too.

I have just googled the term JL Engineering and it doesnt find the site at all?

Any ideas?

Thanks

[AlanBleiweiss]

Yeah it looks like you just have a lot of work ahead of you to boost your ranking signals.

When I did a Google search for "DPF cleaning commercial remapping" (not using the quotes), you do show up in the #4 position organically. So Google knows your site is there. And it has 8 pages indexed.

So the questions to ask include:

1. Do you have enough overall content across your entire site to properly compete against other sites that might have extensive content specific to your targeted market?

2. Even if the existing site's content gets a top grade as it stands from basic SEO signals, how strong is each page itself, in comparison to any other pages on other sites specific to that single page's primary topical focus?

3. How strong  is your off-site signal footprint compared to those competitors?

[Linda-Vassily]

I agree with what Timbronze said, especially about the links. You have very few. And as far as the business name, there are other businesses with the same name, including one with an exact match domain, so there is some competition there as well.

[TimHolmes]

Hey SWD,

First of all it appears to be a relatively competitive keyword phrase with quite a few companies targeting it, As such just because you may be doing some things right, it doesn't mean you will instantly climb the serps unfortunately, How long has the site been live?

Here are some things to check - make sure you...

1. Submit your sitemap in Google and Bings Webmaster tools.
2. Also do a crawl of the site and submit and render before sbmitting to the index.

Even after submission it will take a little time for it to appear.

Secondly, and this is only my opinion, but I check the source of your pages and spotted this 
alt="DPF Cleaning Service | Economy Remapping | JL Engineering" title="DPF Cleaning Service and Economy Remapping" on all of your navigation buttons, make them relevant to where they are pointing,

A few more relevant links to your site may help too. Cheers

Tim