Facebook ad to drive traffic to weight loss newsletter landing page - tips

[BobGW]

Hello,

I'm making a facebook ad to go to

this page.

Criteria: Lives in Boise Idaho, likes weight loss, diet tips, etc. 35-55 yrs old, women

What tips do you have?

Thanks.

[BobGW]

I tried using women, using images related to weight loss like scales or tapes, but they all get denied saying that they don't want to support "idealized images" of women.

The clicks come real slow because I don't have the right images. A picture of fruit does a little better. But $6 a click is not something I can really use well right now. I need better images to make it $2 a click.

Any ideas?

[DennisSeymour]

That's a lot better than the initial one. You can start running your tests, see how it goes.

As for the ad, you need to test more images (and later, ad titles)

Try faces, women, bright images, while running what you are using now. You know the niche more than anyone so your assumption on using a conservative image might prove better, but youll never know until you test it out to your market.

[BobGW]

Please give feedback now that I've taken your advice.

Here's the link again

Also, I've attached my facebook ad. Let me know what your feedback is on that as well. I've only got this one image so far.

for-will-facebook-ad.jpg

[DennisSeymour]

I would fix up the alignment of the current setup. I would lessen the size of the header and actually fit the video at the upper part of the page. Ask them to sign up so they scroll down.

I would also consider wistia (and gather optin within the video)

You can run 2 tests with 2 title versions as well. I think a stronger initial title would help plenty. Good luck!