Optimizing Product Keywords (that are similar)
-
Hi Guys
Could someone let me know how varied my product keywords need to be?
I'm about to add a variety of products to my site, and the only true way of differentiating them is by colour.
Brown Hooded JacketGreen Hooded JacketRed Hooded JacketBlack Hooded JacketBrown Hooded Utility JacketGreen Hooded Utility JacketRed Hooded Utility JacketBlack Hooded Utility JacketAlso, am I optimizing my site correctly?Key Word - Brown Hooded JacketMy keywords are included in H1Enigma - Brown Hooded JacketPage TitleProduct Name & Key Word - London - Company NameURL,www.companyname.co.uk/brown-coats/enigma-hooded-jacketBody ContentThe key word "brown hooded jacket" is included and very described within the body of this specific pageImage TagBrown-Casual-Hooded-JacketMeta DescriptionKey word is used, should I choose to opt for this approach?I would really appreciate your help. Thanks, Faye
-
Hi Faye -
It's unclear from your question whether these are all the same jacket that's available in different colors or if you have a variety of brands offering jackets of each different color.
I also can't tell if you're referring to only 1 URL or if you plan to have each jacket on a different URL. I would caution against having a bunch of different URLs targeting KWs only differentiated by their color. For one, a Panda penalty is possible - your site's pages may appear spammy in the same way a bunch of pages for the same service offered in different cities is now considered an outdated tactic.
It sounds like you're about to add a good amount of content to your site, so it would be good to better understand exactly how you're planning to go about this before moving forward. Happy to share my opinion if you can share a little more detail.
-
Awww, thanks. Glad I could help!
-
Thank you so much for clarifying this for me Monica.
You've been an absolute star.
Faye
-
I have a keyword that applies to 18 of my products. 20kW generator. I target this keyterm on all 18 pages in no different variation. The only unique factor on these pages is the brand name. Generac 20kW generator, Cummins 20kW generator and so on.
I don't think you need the slight variation at all. If you want to target both variations of the keyword you can without fear of penalty. If you want to target the same keyword on both pages you can also do that without fear of penalty. Does that make sense?
-
Yes these are are two completely separate products with "unique" brand names. The content on each of these pages is also completely unique providing informative information for the user.
If it's good practice to have variations of which ultimately means the same thing, then I'll do this...?
-
As long as the content is unique on both pages I don't see anything wrong with this technically. Do you have two different brands of brown hooded jackets?
-
Thanks Monica
If I was to use a specific keyword - Brown Hooded Jacket - could I use "Hooded Brown Jacket" as my keyword on another page? I'm hoping I can!
My concern is both keyword terms are almost the same, so would Google categorise them under the same search term or even penalise this practise? Or are both of these search terms ok and deemed as completely unique by Google?
Brown Hooded Jacket - Hooded Brown Jacket - Brown Jacket etc
Thanks
Faye
-
What you could get penalized for is having duplicate content that isn't seen as relevant. Keep your copy fresh, unique and informative.
-
No, I can't think of penalty that would exist for this.
-
Hi Monica
Thank you so much for your help. I think ultimately I'm wanting to know if Google penalises a site that has a variety of keywords which "closely" matched?
-
I don't think that your key terms need to be extremely varied. You want to optimize for the words people are searching for. If people are searching for brown hooded jacket, that should be your key term.
I would optimize like this:
Page Title: Enigma | Brown Hooded Jacket | London
URL: Domain/Category/Product
Meta Description: This Enigma Brown Hooded Jacket........(about 160 characters)
H1 - Enigma Brown Hooded Jacket
Try using the on page grader here to see if there is anywhere else you can improve the page for this key term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help optimizing website for speed
Hello, My website is www.likechimp.com and is a University project. I need to optimise the website for speed as the bounce rate is fairly quick - I feel this could be due to how long it takes web site to load? Any tips in increasing internet speed. I am willing to higher someone if they feel they can help! Thanks, L
On-Page Optimization | | xlucax0 -
SEO before products on ecommerce site
Our company plans to quickly launch an e-commerce site to sell religion themed banners (religionbanners.com). We'll have our products up on the site in about a week. Should I block Google from accessing the site during this period? Is there anything wrong with starting simple SEO tasks such as submitting the site map on Google Search Console prior to us having the products on the site?
On-Page Optimization | | art_litho0 -
I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
For instance, one item where the only difference is the Sports Team Logo is different, etc... or It comes in a variety of color Variants. I'm using Shopify.
On-Page Optimization | | pstone291 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Duplicated Products on Homepage and category pages
I have some of my best sellers located on the homepage of my websites. These same products may also appear on the category page as well. On the home page and the category page, the product title, short description, thumbnail, etc. are exact duplicates and I am afraid this is hurting me. I would appreciate any advice you may have on how to deal with this issue. These are some of my best sellers and most often, the homepage will outrank the category page for the product. Thanks in advance, lordhenry
On-Page Optimization | | jake3720 -
How to fix keyword self-cannibalization?
page in question: www.bison-builders.com/lots-plans/bison-meadows-lots-1-6/ This page is the landing page for 6 custom home lots, available via Bison Builders. I fixed the overstuffing of 'Bison Meadows', it was on all image title, alt, etc. Should be right around 15. We are using 'Bison Meadows' as a keyword, because that's the name of the custom community. I don't want to change the names of the links, and I don't want to change the name of the keyword. How do I fix this self-cannibalization? FYI, I was thinking of directing all canonical URLs for individual pages to this page, but will wait til I know how to fix this first... Thank you! Avoid Keyword Self-Cannibalization Easy fix <dl> <dt>Cannibalizing link</dt> <dd>"Bison Meadows Lot 1", "Bison Meadows Lot 2", "Bison Meadows Lot 3", "Bison Meadows Lot 4", "Bison Meadows Lot 5", and "Bison Meadows Lot 6"</dd> <dt>Explanation</dt> <dd>It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine).</dd> <dt>Recommendation</dt> <dd>Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match.</dd> </dl> <a class="more expanded">Minimize</a>
On-Page Optimization | | IngridWood0 -
Lead With Branded Keywords or Descriptive Keywords in Page Title for (Niche) Site?
Our site is hingeheads.com, and our products and product catalog are unique in two ways. For one our product is not something that people are generally aware of, and secondly our entire product catalog consists of different variations of the same product. **Catalog Overview: **http://hingeheads.com/collections/all Product Example: http://hingeheads.com/products/dolphin I keep wondering if it is better to lead the title with "branded keywords" [1] or with "descriptive keywords" [2]? Dolphin HingeHead | Unique Home Decor & Gift Idea | HingeHeads Dolphin Decor Accessories & Unique Gift Ideas | HingeHeads I am currently going with the second solution, but I am always wondering if that's the right/better solution. I am curious to hear feedback from people who have more experience with this than I do. How would you structure the title for our product pages? Thanks! Kai
On-Page Optimization | | hingeheads0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0