Do no follow links have any seo value at all?
-
I saw some test results of no follow links from some years back and it seemed to indicate that Google still counts the anchor text in no follow links provided the page is already indexed and has do follow links pointing to it. The test results seemed to indicate that Google does count the links and uses the anchor text to cause the page to rank higher in the serps for those key words. any truth to this? If i don't expect any traffic whatsoever from a no follow link should i not build it?
Take care,
Ron
-
But his actual mind never allow you to build links from websites having zero value.
Teginder
-
Yes Bijaya,
You are right! I have also experienced the same.
Best,
Teginder -
I went to one of Rand's lectures last summer, and he said that one indicator of spammy websites is that they have zero or low numbers of no follow. He said you must get some no follow links from indexed pages if you want to rank for competitive phrases.
-
Why does the SEO moz linkscape value some nofollow links at the top?
-
I've been doing link building from last 2 + years & on my experience nofollow links carry very little SEO value. For many clients I've been giving high quality dofollow links and working fine in Google for boosting rank. According to Matt Cutts of Google, Google doesn't count nofollow back links, even I experimented about it by giving relevant nofollow back links to one site for few days and check very little development in ranking but once I added some PR5+ dofollow back links for that site, the rank start boosting quickly. Even I'm running some campaigns here in SEOMOZ.... I've found that sites having high value of ratio of dofollow to nofollow are ranking top. In this SEO world, I've found that many SEO experts are telling that mixing up of dofollow & nofollow back links look natural to search engines, that's true but the bitter truth is dofollow back link has much more SEO value than that of nofollow back link, especially for Google.
-
In a natural link profile there will be both followed and nofollowed links, if you only ever get dofollow links and your link profile is big - it will certainly look unnatural. I like nofollow links which come from great places, especially if they mention my brand (citation) or bring traffic and recognition.
-
Google says they don't count nofollowed links, but of course they say a lot of things. If it's a link you really expect absolutely zero traffic from, don't waste the time working for it. That being said, if you're building links that will never drive traffic, maybe you should rethink your link strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Toxic Link Removal-Better to Pay an SEO Firm or Can I Do It Myself?
Hi Jen: Recently an SEO audit from a reputable SEO firm identified almost 50% of the incoming links to my site as toxic, 40% suspicious and 5% of good quality. They are of the opinion that it is imperative to remove the toxic domains. The fee for toxic link removal is about $3,000.I would prefer to save the $3,000 but would prefer not to take the risk of screwing up my ranking if this is a complex procedure best left to SEO professionals. My assumption is that link removal will involve identifying the toxic domains, requesting removal and eventually submitting a Google disavow request. Can I do this myself or is there a big risk of screwing it up? Assuming it is safe for me to remove toxic links, would anyone suggest software of tools for doing so? Thanks so much.
Link Building | | Kingalan1
Alan0 -
SEO and PR
In the home improvement industry (windows, doors and conservatories) what is the best approach with regard to PR in order to build quality links. It's a lot easier if you are selling a computer, mirror, widget etc as you have an actual product that you can send magazines,bloggers, journalists to review/feature for inclusion in their publications. It's a lot more difficult if you are a builder, double glazing installer etc to get this PR coverage as you have nothing to send them to review, feature etc. What approach do the experts on the forum think that would work best in the double glazing industry to secure coverage across publications both online and offline?
Link Building | | ocelot0 -
Disavow links
I am working on an account that has had several seo companies
Link Building | | JasperSEO
over the past year so around every corner I discover something new. One the
things I have found are that majority of links to the site is coming from an
outside blog but digging deeper I found that the blog is actually on the same
server as clients. Should I disavow links from that blog or should I leave it
alone?0 -
SEO in Africa
Hi everyone, I am a new danish SEOMOZ member currently living in Angola, Africa. I have created the site AngolaCarro.com - an online marketplace for cars. The website is in Portuguese, as this is the main language in Angola. I am struggling finding good Angolan/Portuguese sites for solid back links and I would be extremely thankful if anyone could give SEO advice on how/where to build strong links from Portuguese language sites. Will using dropmylink.com to create back links from English language sites to my Portuguese site be a waist of time or will it have a SEO effect? Thanks in advance and have a great Sunday. Ken
Link Building | | AngolaCarro0 -
SEO companies
So prior to joining SEOmoz I have tried a few seo companies and had somewhat decent results. All of these companies did things like: directory submissions
Link Building | | shiftins
social bookmarking
social profiles
blog comments
article syndication
press release and so forth. These things that they were doing worked and improved the rankings of my websites in the serps. After some time and research I figured out that all this stuff was easy to do and that I could do these things myself. After joining SEOmoz I come to find that these types of links are not considered high quality because they are easy to acquire. Some of you may even say that they are the basis of a spammy link profile. My question is why would you not want to do these things if they work and all of your competition is using these strategies, including big name brand companies?0 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0 -
Value of Inbound Links to Pages With a lot of Outbound Links
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page. Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain? Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
Link Building | | SparkplugDigital0