How to rank in Google during domain name search?
-
We have received one requirement for this website. http://www.coldcasebeer.com/
We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result.
cold case beer
coldcasebeer
We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts!
1. Upload default Robots.txt file
2. Verify website on Google webmaster tools
3. Set up USA region on Google webmaster tools
4. Submit Google crawl request on Google webmaster tools
5. Title tag and Meta description optimization for all pages (There are 5 pages only on website)
6. Audit Google local listing
7. Develop quality links with domain name
-
Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best
-
I am agree with quality link building. And, It may take certain time. I was assuming to Re-Furnish title tag and meta description for all pages. Because, Competition value is very low for both keywords. But, This is really insightful answer for me.
-
A social media strategy would also benefit rankings.
-
If i am not wrong then your site must be on top while you search for coldcasebeer.com
But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term. Where as "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.
In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do if ranking the wrong KW?
I wrote a blog article targeting a long-tail KW - "[primary KW] pricing revealed". the article is performing so well that is actually ranking 2nd nationally for my primary KW. I would rather have my conversion page rank for my primary KW obviously. I'm considering cutting and pasting the content from my blog page onto my conversion page with a 301 redirect from the blog to the conversion page. What are your thoughts on this? Thanks, Ryan
On-Page Optimization | | RyanMeighan0 -
How we can rank two keywords
Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software. Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc. How can I deal with such a case? Any help will be appreciate.
On-Page Optimization | | terrysun0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Keywords ranking on Homepage but are not mentioned.
I was wondering why some of my keywords are ranking in my homepage but are not mentioned even once. Is it maybe because they are semantically related with the keywords targeted on the homepage? What are the reason(s) for this? Thanks for enlightening me with this one.
On-Page Optimization | | TWSOM0 -
Variations and Rankings
How do search engines view wording variances? I am trying to target Scottish Wedding Photographer but will google/bing etc be intelligent enough to see plurals, see the word Scotland instead of Scottish, photography instead of photographer? Also with rankings, I had a secondary phrase there to which I'm ranking sort of page 2-3 at the moment (the site is circa 3 months old) but finding that I'm nowhere with the Scottish phrase, I checked 30 pages of results and show nowhere, is this due to the competition for my phrase? My site is www.martinwardphotography.com
On-Page Optimization | | MartinWardPhoto0 -
DMCA Complaint to Google
I have several sites copying the content from my pages. I filed numerous complaints with Google and checked under the DMCA dashboard and it's showing my requests are approved; however, still several days later the infringing pages still remain. I'm a bit confused by this as I thought Google was supposed to remove the page. I guess I'm not understand why it was "approved" when I don't see changes. Am I supposed to contact the site's owner to get the pages down now? I don't want to show duplicate content to my site. Please help!
On-Page Optimization | | tutugirl0 -
When the keyword rankings trend south…?
So for the past 3 or 4 weeks or so I’ve been making some on page tweaks for keywords that we should rank for, implementing all the keyword recommendations, and getting “A’s” in the report card for page optimization in the Pro tool, and also doing things like fixing a bunch of 404’s that I found ….so I thought I was doing a bang up job… My rankings for some keywords were generally trending (slowly) in the right direction, but this morning I see that 2 important keywords that I had been working hard on, and which had trended from around 40 to in the high 20’s in rankings, has now dropped out of top 50 altogether…. I’m a little dispirited, and now wondering if I did something wrong? Any thoughts or recommendations? Is it normal just to drop out of top 50 when you were in the 20's or 30's? Thanks!
On-Page Optimization | | inhouseninja0
