Adwords inital offer / plan towards a client
-
This must have beeen asked before, but I have been Googleing all day to find a sample offer made by some premium agency.
I am working on my very first Adwords offer and although I certainly have my own ideas what to include, I would love to see an offer that has a great flow and layout.
Could somebody please give me a link where I can find something?
-
We have found proposals to be a waste of time. We charge flat rates that are on our website. We have no contracts. We send them a 1-page summary that outlines the monthly fee, a recommended budget, and a blurb about how we work. And that's pretty much it.
Someone is either sold or not sold on the idea of paid search and Adwords. And a proposal from an agency will not change that. A conversation can. Same goes for whether they want to work with you. It boils down to price, and most importantly trust.
-
Unless an angry client posted a proposal online, I don't know where you would be able to find proposal flow outside of a typical sales proposal sheet.
Typically the proposals I composed followed this vague outline:
- Key Objective of the proposal
- Restatement of the client's needs
- Case Studies that support these needs
- High Level list of urgent tasks
- Service Costs & Inclusions
- Potential overspend in the account
- About My Company
But this is entirely separate from the SOW. Please consult your lawyer on this contract addendum.
There's significant value in finding friends in the industry who work at this level (hint, hint, hint, hint) because it's hard to get people to talk about their prices and proposal tactics in semi-anonymous forums.
But Good Luck!!!
-
Totally agree w/David. Make sure to include a min spend/maintenance amount for each month and charge variable (%) over that to help defray cost on small pcc amounts. If you charge 15% of a $1000 account every month, that may be not worth $150 to you.
-
Although I'd rather not upload our actual document that we send to clients, I will tell you what we include. First, we do not charge based upon setting up the campaign, we charge based upon spend. Generally, higher spending accounts wil require more maintenance and time, especially if they have a large keyword range. This helps tie into our existing business model of charging over time, rather than large bulk sums.
Also, we include links to our developer profiles, that have links to their Adwords certifications, etc so potential clients can see that they are qualified.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
Google Adwords GEO Targeting Via Checkin
Hi There, I have done a fair bit of searching for the answer to my question but to no avail, maybe it's not possible. With Google AdWords is it possible to target check-ins to premises. So say someone visits a place or checks-in, they get to a see an Ad. I can't see how it would be possible but maybe they have Googled the business, then they walk in and Google shows the ad based on IP address. So for example. people who visited the Rose & Crown in York could be shown hangover cures the next day, whilst they are laid-up in bed? Cheers Mozzers. Neil
Paid Search Marketing | | nezona1 -
Clients Keep Googling Themselves
Hi, I have a common problem with my clients where they google their own business name or keywords they want to rank for and freak out when they don't show up on the first page of results. The same is true for my paid search clients. Is there a good way I can explain to them how Googleing themselves is not the best way to know if they are performing well? If there is an article out there that explains it that I can share that would be even better.
Paid Search Marketing | | GuardianOwlDigital0 -
Blocking google adwords on google.com?
Is there any chance to block google adwords (not google adsense) firefox/chrome/internet explorer 🙂
Paid Search Marketing | | FCRMediaLietuva0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Adwords enhanced campaigns - Specify alternate destination URLs
Morning Mozzers, I am setting up a new campaign for a client, they would like to target mobile devices which evidently i can no longer do with enhanced campaigns; however i have increased the Mobile bid as much as possible and set the default CPC low to try and minimise appearance in desktop search. The client has a desktop and a mobile version of the destination page but the site will not direct users to the correct page based on their device as they are two separate domains. As such i want to know if i can specify an alternate destination URL for an ad in Adwords based on if the click comes from a mobile or desktop device? The other option is to set all my Ads within the Adgroup to have mobile as the device preference and just use the mobile landing page, but not sure if there is a neater solution here? Thanks, Tom.
Paid Search Marketing | | Sarbs0 -
Adwords & Analytics Different Product Listing Results
Hi We have recently set up a Product Listings ad campaign via AdWords and have seen some impressive initial figures in our AdWords account. However, when viewing data from the same period in Analytics it shows completely different statistics. For example, from 1st-16th June, AdWords shows 604 clicks and 29 conversions from our Product Listings campaign but Google Analytics only shows 23 clicks and 0 conversions across the same period. Any ideas why these variations show? Is there any additional tracking code that needs to be inserted at all? Thanks
Paid Search Marketing | | instinctive0 -
Keyword quota exceeded! Need help with Adwords Strategy
Hello, I was playing around with my Adwords and received a nice message from Google saying "Keywood Quota exceed". Basically I have too many keywords. That made me wonder if I could organize my keywords better. I sell tractor parts online. The majority of traffic is from people putting the part number into Google i.e 0J51MP5ON . It therefore made sense to use the manufactures SKU as keywords. The problem is that we have 30,000 keywords and will be moving to 100,000 - which above the Google limit. Each keyword links to the appropriate page on the website i.e. 0J51MP5ON goes to the 0J51MP5ON page. To make things simpler I could cut down on keywords by redirecting all parts starting with 0J5 to a 0J5 landing page for parts being with 0J5. The would be from the same Tractor manufacturer. However, I am worried this will reduce conversation rates. It will make it easier to manage the keywords. Anyone got any better suggestions?
Paid Search Marketing | | DavidLenehan0