Moz local...worth $84 a year?

[Ron10]

I am currently showing up in local results for my business but when i run a Moz local test, it shows that i only have a current score of 29% and by using Moz Local it says i could get to a score of 86%.   Will enrolling in Moz local help my pages to rank higher  in the search engines for different queries, or does it just help my site show up in the local results at the top of the serps? I only have one business in one city so it might not be worth it for me.  My business is a service though and i travel to many different cities.  Any input on this would be greatly appreciated.

thanks mozzers!

Ron

[MiriamEllis]

Hi Ron!

Thanks for letting me know you have some additional questions. Moz Local will help you get your data correct on these 7 partners:

Infogroup

Best of the Web

Localeze

Factual

Foursquare

Superpages

Acxiom

Any other platforms, you will need to manage manually.

Yes, you can absolutely use the city landing for each listing - you do not have to use the homepage. Hope this helps!

[Ron10]

Also, can i use a deep page on my website instead of the home page.   We provide services all over Texas but there is a deep page on my site dedicated to the city location of my business that would be better to list on the local search results.

[Ron10]

I used your "check my isting"  and i see a lot of my listings that have the name of my business wrong.  When i use Moz local, will it correct all those listings for me?

[MiriamEllis]

Hi Ron!

While I won't try to sell you on Moz Local (hee hee) I will provide answers to two important questions you've asked.

1. Moz Local is used by both single location and multi-location businesses. We have lots of both types of customers using our product effectively. You can have just one Moz Local listing or hundreds of them - whatever your business needs.

2. Moz Local is not a ranking service. The main benefits of using Moz Local are:

• We help ensure that your data is correct on the 5 major US aggregators + 2 other important platforms. The concept here is that correct data upstream should help to generate correct data downstream, as illustrated by this infographic: http://moz.com/learn/local/local-search-data-us

• Moz Local will also help you close out duplicate listings on the 7 partners in our network.

• Finally, Moz Local will show you some data about your listings on 8 additional non-partner sites so that you can take manual action on inconsistent, incomplete or duplicate listings.

Now, granted, getting your listings complete and consistent should help with your local search rankings, but it's important for me to be clear that we do not monitor or guarantee search engine rankings in any way.

Hope this helps! Please, feel free to let me know if you have any further questions.

[LindaBuquet]

For $84 a year Moz Local is a no-brainer in my book.

Compared to other options like the frustrations and time investment of doing manual submissions OR paying $500 which is what some other services cost. Of course that cost is not comparing apples to apples, and if you have problems or lots of locations you may additionally need that $500 service. But as a starting point Moz Local is highly justifiable I think.

[Chris.Menke]

It may help  them rank better (by virtue of all listings being consistent) but there's no guarantee.  Not sure why it says that in the q and a.  Perhaps just omission of the fact that a single location business can use it too.

[Ron10]

Will it help my pages to rank for local queries better?

Why does it say in the q and a that it is only for businesses in multiple locations?

[Chris.Menke]

Another way to ask that question is "Is it worth $84 to for a little help getting all of your listings in local data bases all lined up and consistent?"  Or, " What might happen sites without consistent NAP info across all the databases the next time google updates its local algorithm and can I be doing anything now that might be helpful?"

You absolutely can do it yourself without paying for it. I've used numerous services in the past (for clients) and when moz started it's service, I didn't hesitate to use it--it was far less expensive and a lot easier to understand. If the the $84 isn't too much for you to do, I'd say it's worth it.