Facebook reach being restricted?
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Hi All,
I just wanted to see if others are having the same problem. Our Facebook posts used to reach a fair amount of people organically and that in itself generated enough clicks for what we wanted.
The problem is over the last month the reach has dropped considerably and it just doesn't increase at all after a few hours. Obviously boosting the post makes it reach thousands but organic is terrible!
Should I be troubleshooting our social update strategy or are others experiencing the same sort of "choking" with their Facebook posts? Twitter is fine, it reaches thousands organically so no issues there.
- Jamie
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Anthony I am glad I'm not alone.
I sort of accepted that Facebook was making life hard work for it's posters to shake more money out of us but when organic reach drops from the high hundreds to mid thirties for no apparent reason, you gotta ask what's going wrong!
Have a good one
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Thanks Ryan,
I haven't read it all yet but from what I have read so far it does look we're singing from the same sheet. I like the idea of driving traffic from Twitter to Facebook so I'm going to look into that.
Cheers for the info and links
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You are not alone. Facebook wants to make money and is essentially another ad network. Yes, there is some organic reach but it is very, very little. Company pages promoting their own content now have to pay to reach their fans. That is just the way it is. The best way to tap into Facebook's "organic reach" is to have content that gets it's own likes and shares.
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There was an interesting blog post on this lining up well with what you're experiencing it seems (especially in the comments) here: http://moz.com/blog/1-dollar-per-day-on-facebook-ads. The video they reference is this one: https://www.youtube.com/watch?v=oVfHeWTKjag which is pretty interesting as well. You might have to employ more cross-over in your social, i.e. using twitter to drive better Facebook engagement. Ultimately though it seems to be more alignment within Facebook's walled garden approach.
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