Google certification
-
Hi
Just wondering what everyones thoughts on Google certification? I was wondering if anyone had any experience doing the analytics and adwords tests? Do you feel they give you a benefit or advantage to others in your field? And also what is the cost of the exams?
Thanks in advance
-
I agree.
Google should make the tests very difficult and require a very high score for a person to say that they are "certified by google".
The test is easy and only 75% is needed to be "certified".
Do you want a person who does not know 25% of the facts running your $20,000 per month campaigns. That means that they are blowing $5000 per month.
Google needs a kick in the pants.
-
I have mixed feelings about them. While it looks good to be certified by Google, the test are really not that hard and more about their Adwords program ins and outs. Helps if you go in with a complete knowledge of PPC strategy first.
Just my thoughts.
Richard
-
This is exactly right, I have them but the only value outside of what I learned to pass them is if you are trying to be a Google partner (http://www.google.com/analytics/partners/apply).
-
They are rubbish because the passing score is so low.
-
Dirk hit the nail on the head with his answer. I took both of them (and passed). The studying helped w/the resources (analytic's academy) and I actually learned things I didn't pick up already.
-
As with all kinds of certifications - it can help convince others (your boss, potential clients,...) of your skills. Doing the tests for the certification also forces you to check if your knowledge is still up-to-date. Apart from that, it's just a piece of paper.
Dirk
-
Hi,
I do have experience & cleared both the test . It is free now. Please visit below URL to know more on this.
Who will give benefit or advantages?
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
Can Google Shopping Ads Lower Ranking due to Bounce?
I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!
Paid Search Marketing | | Chris6611 -
Do only paid adwords appear in google shopping
Does anyone know if we have to have a paid addwords campain for our products to appear in google shopping. We have a feed set up for google shopping. We have addwords campaigns running for google. But our products do not seem to appear in google shopping. Any advise on how to get them there?
Paid Search Marketing | | CostumeD0 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
Google Analytics Code
I have an ecommerce website and have installed the Google Analytics Code. i am also spending the money for google adwords. i m getting clicks and as well as orders but in google analytics it show that i am getting all the traffic from organic search results whereas my daily budget get exhausted and i do get business for the keywords i bid. i want to ask is there a problem with adwords or anlytics. Or have i placed the wrong code or have placed the code not in a proper format.
Paid Search Marketing | | seosogo0 -
How does this company have more characters than allowed on Google Ads?
I thought this was weird and was wondering if anyone knows the answer to this... I attached the image so you can see what I mean. How does this company get away with having more characters than what Google Adwords allows? And why is there a "block ads from" thing underneath this ad, but not the others? Sorry for the bad arrow, I'm on Windows XP lol Thanks you 🙂 G2d9gIr.jpg
Paid Search Marketing | | jhinchcliffe1 -
How can i track keywords of Google Product Listing Ads in Google Analytics
I have thousands of products in my feed to Google Shopping (Google Merchant Center). I have also set utm source, medium and campaign in URL. I have integrated my Google Adwords(With Auto Tagging) with my Google Merchant Center. My Question is, I can see campaign in google analytics but inside campaign i am not able to see keywords (From which those click are being received) I wonder to know that does anyone can help me to track Product Listing Ads keywords in Google Analytics. Thanks,
Paid Search Marketing | | CommercePundit0 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0
