Is there any use in reducing organic bounce rate if they are going to leave anyway?
-
Is bounce rate itself an important factor? For example if my page which shows pricing for a service ranks high, people usually come to that page, then go to the contact page to see where I am. Most of them then realise I'm not close enough and exit. Now, I could give these people that info on the pricing page but that would drive my bounce rate up. Does it make a difference from Google POV?
-
Start using the DFP ad server and target the ads geographically.
When someone in your service area lands on the page, do not show the ads or show a house ad.
When someone outside of your service area arrives, then show them the ads. Adsense will target by contextual relevance, geographic area, behavior, remarketing, etc to give those people valuable ads.
Sell that ad space by geographic area to people in your industry who serve other areas.
-
Hi Ali. So from Google's perspective, they're measuring bounce rate in relation to how long someone goes from their results to a site, then back to your results. There was a nice discussion around this in Rand's whiteboard Friday a couple years back: http://moz.com/blog/solving-the-pogo-stick-problem-whiteboard-friday and then more recently in the Q & A here: http://moz.com/community/q/pogo-stick-or-not.
Regardless of how many pages someone looks at on your site, if they're doing so VERY quickly and very consistently returning to the search engine and looking for other results, that's a Pogo stick problem to worry about. If your page offers relevant information to the point that you're seeking out your location, at least your matching the searchers intent well up to that point. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google take to reduce the index size?
A few months ago, we have incorporated our custom search in our website www.ergodotisi.com . We hadn't been paying a lot of attention to our webmaster analytics, to find out a few months later than the Google Index had grown from 2K- 3K pages to one million because it was crawling all combinations of search filters. We have now followed the right instructions to add noindex meta tags and blocked most search result pages from the robot.txt. We allow indexing of some main categories by setting new seo-friendly url structures. A few weeks have passed and the index size has only reduced to 700K. How long does it take before it removes most of the duplicated search result pages from the index? Is it still crawling those pages but has not fully decided to remove most of them? How bad is this for SEO?
On-Page Optimization | | cplastiras840 -
Stong Tags still useful in 2016
Hello, Are strong tags still beneficial in 2016? A few co-workers feel they look spammy on our site and that they are no longer really used by the search engines. However, we can't find any real significant info for no longer implementing them or saying they're outdated. Thanks!
On-Page Optimization | | STP_SEO0 -
Sudden disappearance from google organic ranking
I have been ranked in top 5 for all relevant search terms for years. I have been in business for 25 years and am modestly speaking the best in our field. The name of my company is "Alaska Yacht Charters" and suddenly I have disappeared from Google search. Google "alaska yacht charters" and I am nowhere to be found. This all occured within days of my suspending my adwords account which I felt I didn't need because of my great organic ranking. What has happened?Geoff Wilson www.alaskanyachtcharters.com
On-Page Optimization | | akstory0 -
Wordpress GD Star Rating Not Showing In SERPS
I've installed the GD Star Rating plugin on my site for example this page: http://www.top-10-dating-reviews.com/up-for-it/ (this links to an adult site) and have tested it with the rich snippet testing tool and the results show the stars as I want them. However in search results google is not displaying the stars? Has anyone come across this before? When I check webmaster tools structured data it is finding 1 type on 15 pages. I have two types, star ratings and google authorship so it appears google is not picking up on the star ratings in webmaster tools but it works on the rich snippet testing tool? Very confusing! Any help much appreciated!
On-Page Optimization | | SamCUK0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Good idea to use hidden text for SEO purposes due to picky clients not allowing additional content?
I do SEO for eCommerce websites both in-house and for clients. A few of our clients want increased rankings but are not willing to allow us to make the changes internally to help make that happen. One of which is adding content to the webpages since 90% of them have very little to none. I have a couple clients that are extremely picky about what can be seen on their eCommerce website. They have the site setup the way they want it but it is not SEO friendly in the slightest. The pages (including homepage) have little to no content, and the only things they want changed are things visitors CANNOT see on the webpages (META, ALT Tags etc). The tactic i am wanting to use is often used by spammers but i have a legitimate reason to use this and wanted to know if this would be a good idea. They are wanting to target fairly competitive keywords but are unwilling to allow any on-page changes to add any information and keywords to help with rankings. I was thinking about adding text behind images or hide the text in whatever ways to prevent the end user from viewing it (except for the search engines). My idea was simply to add a paragraph or two of content for the search engines purely to help in ranking because they have a lot of pages that have zero content except for product image and title listings. Is this tactic recommended or does anyone have any other ideas for these type of situations. Thanks,
On-Page Optimization | | VITALBGS
Stephen0 -
Not using H1's with keywords to simulate natural non SEO'd content?
There has been a lot of talk lately about making a website seem like it is not SEO'd to avoid over optimization penalties with the recent Google Algorithmic updates. Has anyone come across the practice of not using Headings (H1's, H2's etc..) properly to simulate that the current webpage isn't over optimized? I've come across a site that used to use multiple keywords within their headings & now they are using none. In fact they are marking their company name & logo as an H1 and non keyworded H2's such as our work or Contact. Is anyone holding back on their old SEO tactics to not seem over optimized to Google? Thanks!
On-Page Optimization | | DCochrane0 -
Major update to site architecture (outline)-Is Google going to drop?
I'm working with a lawyer client who has a table-based, outdated site. Her nav links consist of a jumble of topics and static pages in one long sidebar list on the home page. I'm moving her site to Wordpress and I've recommended that she organize the site based on categories that roughly match the topics/keywords she wants to rank highest for in Google. The site will be much better organized and coded and the URLs for the new launch will be much stronger for SEO by being targeted and coded properly. So the site should rank better after, right? Right??? I know that when Google crawls the new architecture, it's not going to find the expected long sidebar list of internal nav links. It'll find better, more keyword targeted internal nav links. But will that keep the site from getting dropped off page 1? I'm speaking w/ the client tomorrow and if she's going to drop or get bounced around, I feel like I should prepare her and let her know roughly what might happen. I'm thinking based on my current understanding that I should tell her to expect to be bounced around for a few weeks, but in the end she should rank higher than before. What would you do/say?
On-Page Optimization | | bvrob0