Best practices to rank a new website that does not produce much content.

[MindlessWizard]

Hi

What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days  people are all focused in content marketing. And specially, when you are competing against big competitors.

Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that.

What would you suggest ?

Thanks

[RyanPurkey]

You're welcome. Great insights as usual. And this just further emphasizes the importance of content as well as how it relates to organic rankings. If a company has no interest in using words written well, search doesn't have much interest in it.

[EGOL]

Thank you Ryan, I am glad that you liked that post.

What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it....  And specially, when you are competing against big competitors.

At my office we are a small business up against big competitors and spend zero money on PPC.   All of our sales come from organic rankings.  We have 3 full time and one part time people working with occasional help from consultants.  Two people spend almost 100 percent of their time on content.  The other person does fulfillment and inventory work.  The part time person does administrative work.   I hope that shows the importance that I place on content.

[RyanPurkey]

How is this business different or unique when compared to its competitors? What would be the pros and cons of this business in the mind of its future customers? Is this site / business serving a highly localized clientele?

EGOL said it very well in a Q&A a while back:

If this client has "a dream" then you tell that client to... sell their baseball cards... get a second job..... borrow from their uncle...  get a home equity loan....  quit their expensive habits... walk to work... do anything that they can do to "finance their dream".

If they are not willing to finance their own dream you don't want to finance it for them.  If they ain't got skin in the game they ain't serious and you better take your ball and find a new game.

They should realize that "good SEO" done on a "good business" has the ability to "fund itself" after an initial investment.  So, if they raise the money mentioned above them should have enough to launch it.

From this Q&A: http://moz.com/community/q/how-do-you-approach-a-client-that-is-in-a-very-competitive-market-and-doesn-t-have-the-budget-to-make-a-dent.  Similar principles could apply for this business as well it seems.