Best practices to rank a new website that does not produce much content.
-
Hi
What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors.
Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that.
What would you suggest ?
Thanks
-
You're welcome. Great insights as usual. And this just further emphasizes the importance of content as well as how it relates to organic rankings. If a company has no interest in using words written well, search doesn't have much interest in it.
-
Thank you Ryan, I am glad that you liked that post.
What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it.... And specially, when you are competing against big competitors.
At my office we are a small business up against big competitors and spend zero money on PPC. All of our sales come from organic rankings. We have 3 full time and one part time people working with occasional help from consultants. Two people spend almost 100 percent of their time on content. The other person does fulfillment and inventory work. The part time person does administrative work. I hope that shows the importance that I place on content.
-
How is this business different or unique when compared to its competitors? What would be the pros and cons of this business in the mind of its future customers? Is this site / business serving a highly localized clientele?
EGOL said it very well in a Q&A a while back:
If this client has "a dream" then you tell that client to... sell their baseball cards... get a second job..... borrow from their uncle... get a home equity loan.... quit their expensive habits... walk to work... do anything that they can do to "finance their dream".
If they are not willing to finance their own dream you don't want to finance it for them. If they ain't got skin in the game they ain't serious and you better take your ball and find a new game.
They should realize that "good SEO" done on a "good business" has the ability to "fund itself" after an initial investment. So, if they raise the money mentioned above them should have enough to launch it.
From this Q&A: http://moz.com/community/q/how-do-you-approach-a-client-that-is-in-a-very-competitive-market-and-doesn-t-have-the-budget-to-make-a-dent. Similar principles could apply for this business as well it seems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My big and famous website is ranking worse than unknown sites, what to do?
I have a major, popular and well-established website in my niche (lil peep merch) (lilpeepmerch.net) in my country, known as the largest, or one of the largest. But even with 12 years and loads of quality content, my website ranks WAAY worse than unknown ones, most of the time not even showing up on the searches at all, or ranking like page 7 in Google, while my rival, who does the same thing I do (and sometimes worse than what I do, like just publishing news when I publish news, and information, in-depth articles) ranks page 1 in Goo. I use Yoast SEO, try to do everything I can (but I'm no developer and have no access to my site codes), but my only good result is for one specific keyword.
Branding | | FitBoyAwesome0 -
When products are discontinued- best way to handle pinned or googled images
What do you lose by deleting a product and it's images from an e-commerce site? We have many product images with pinterest pins and shares or that show up on google images searches. Our site is an active American craft gallery with jewelry, art and handmade gifts from about 300 different artists. Most products are made in small quantities others are 1 of a kind. So we often have products selling out. Most items are organized by artist. Are there good practices to follow that will best keep our social media presence and links? I'd also like to stop buying extra space for all those images on my server Thanks so much Stephen
Branding | | stephenfishman0 -
Re-Branding Website
Hi everyone! I'm currently in the process of re-branding a website, and am really worried about the SEO consequences of doing so... The site I'm working on has recently been seeing a large increase of organic search traffic (almost 25% each month for the past 3 months) and I want to do my best to avoid screwing that up in the process of changing the aesthetic of the site. A couple specific questions I have are: Does changing the stylesheet, but none of the on-page content affect SEO? Would condensing menu items (i.e. putting all services under 1 item named "services") have a positive or negative effect? Neither? Any advice, tips, or previous experiences on this would be greatly appreciated! Thanks!
Branding | | Derrald0 -
What would you do before starting a new online business in the financial field?
Hi, What would do before you starting a new online business in the financial field for preventing reputation issues and start to branding your new company name? Which services / tools would you choose to use? Thanks in advance.
Branding | | JonsonSwartz0 -
Tips For Promoting Content & Contacting Journalists
Hey, After months of working hard we have some great content on our website, and now seem to be getting into a flow of releasing content consistently. I think it's now time to shift a bit of focus onto getting more eyes lookng at it, and importantly the right eyes. Has anyone got any tips or advice? Kind Regards
Branding | | JonathanRolande0 -
Can we publish two guest posts on one domain with same pen name but different linking website?
Can we publish two guest posts on one domain with same pen name but different linking website? Actually I have been doing guest posts with pen name “Jane Andrew” for “abc.com”(bit old and well performing website). Now I need to post for a new website “xyz.com” on some old domains (where I have already published my articles) so the situation is that I want domains and pen name to remain same but linking website would be different. I had few questions in my mind regarding that and I would be grateful if you help me getting the required information. Is it right from SEO, branding and marketing point of view? How Google interprets this? Is there any harm for the old well performing website or for the new one? And also both websites are owned and managed by the same owner.
Branding | | shaz_lhr0 -
Is having two websites that sell most of the same products a good idea?
Hi - Please read this in full before you answer. I currently own a website that sells kitchen cabinets and bathroom vanities that match the kitchens. This website has been operational since Arpil 2009 and we have built good rankings over the past 3 years. The site is operated on the Volusion platform (my mistake from the beginning, but we're kind of stuck now). We are in the process of designing a new website on the Magento platform - everything will be 100% different from look, speed, the way our customers shop, content, product skus, etc. The original plan was to keep the same domain but implement 301 redirects for subpages (subpage urls would have to change) and shut down the Volusion site and transfer the domain name to the Magento site. Our current website does make money right now and we would hate to lose rankings (even if only temporarily) during the switch or have something go wrong. What I am now thinking is keeping our current website on Volusion where it is currently making money and having the new Magento site have a new name/domain. The sites would sell most of the same products (the Magento site would sell more types of vanities and accessories though). The two sites would have different email addresses, phone numbers, and mailing addresses. Is it a bad idea to try and rank two websites selling pretty much the same thing? We have competitors out there that sell the same products as us, I would just prefer to compete with myself rather then someone else. Another issue is our name, one of our competitors names is extremely close to ours and we rank for pretty much all of the same keywords and customers get us mixed up all the time. This other site would have a different name (one that makes more sense). I want to make a decision that will not come back and bite us later. I know there are a lot of bigger sites that operate tons of niche sites, and of these website could eventually be similar to that. I really appreciate your help and guidance! Thanks
Branding | | tyler7560 -
Converting Site Content to Different Niche and in Different Language
Background STORY: I'm a wordpress theme designer, and i have a 3 years old wordpress-based site in english language with more than 100 post. Let's just called this site "olddomain.com" (generic brand name, didn't have keyword on it) Almost all of content are just showcase post and download link for my Free Wordpress Theme Download. So the site is lacking in terms of quality article content. I never doing any SEO work (keyword targeting,etc) for this "olddomain.com ", but the site backlinks is growing viral since the beginning, perhaps due to the nature of a "freebie" site. Using the OSE, it showed 12,850 Total Links from 349 Linking Root domain. Back when Y! Site Explorer still exist the number of linked domain is around 64,000+ links, and google webmaster tools show the number of 655,000+ Links. It's now has PageRank 5 (for almost a year) , with Home Page Authority 62/100 and Domain Authority 55/100. But in terms of traffic and revenue, the site is doing pretty bad. I only got less than 3000 visit per month. Revenue less than $10/month from adsense, and generated less than $1000 over the last 2 years from premium wordpress theme affiliate program. Some people told me that i have to add more article to attract traffic. but the thing is, i don't really good on writing english article, It's not my native language, so i can't really express my thought. I know i can outsource article writing, but i feel more comfortable and affordable if i write from my own mind. RECENT STORY: For the last 3 months i also learn more about SEO and internet marketing , and recently doing some local keyword research in my native language (Indonesian) with google keyword tools combine with SEOmoz keywords analysis. I found more than 100+ of Indonesian keywords in multi-niche with more than 3000+ Exact local search/month. And after using SEOmoz keyword analysis, almost all of them are in relatively low competition level under 40% . So The Potential is HUGE. MY IDEA: I want to create a new multi-niche informational content-rich website based on the keywords i found on my language. Something like about.com, squidoo, or hubpages. My question is : 1. Should i completely start that site in a "newdomain.com" completely from scratch (No Pagerank, Backlinks, PA, DA) ? or I just use my existing "olddomain.com" which already got the link advantage (Pagerank 5 with thousands of backlinks) and just recreate the site-structure and put the new article content on it, although it's on different niche and different language . 2. What's the effect for search engine if you changing your site content to different niche (from wordpress theme to Multi-niche Informational website) and also to a different language (english to indonesian) Best Regards,
Branding | | thefaizal
Faizal0